5 Reasons Why Google Ads are Important to YOUR Business
Google Ads is an essential part of any business, no matter the size. Here are 5 reasons why your business needs to make the most of it, right now: Building Brand Awareness with Google Ads Brand awareness is an important objective for any marketing campaign, and pay-per-click advertising does it beautifully. By being able to […]
Know Your Target Audience: iGens
Change is not only unavoidable; it is often actually good. As old ways of doing things give way to the new, so too must our businesses change the way that we see our customers. We have to investigate our target audience. We have seen many shifts over the past few years in the types of […]
Know Your Target Audience: The Millennial
I fall into the target audience that grows tired of the title ‘millennial’. But as a content creator at a digital marketing agency, I can’t deny the value in finding key characteristics in your audience. To say that every millennial is the same would be downright irresponsible and of course, wrong. However, due to their […]
Why Does My Business Need Website Development Services?
In this day and age, a company website no longer a means to get ahead of the competitive curve. They are rather a necessity for businesses of all sizes. Website development services have become a staple of the marketing industry for this reason. So if you haven’t considered having one built for your company, then […]
Social Advertising: The Double-Edged Social Review Sword
Social media advertising modernises word-of-mouth marketing excellently. This is largely in part to the review systems that platforms like Facebook offer. Because of this, it has become such an integral part of digital marketing. But it can be a bit of a double-edged sword, with positive reviews improving the reputation of your business and brand, while […]
Search Engine Optimisation Fundamentals
What is search engine optimisation? Otherwise called SEO, this process is what makes it easy for internet users to find what they are looking for on search engines like Google. It’s what makes sure that, when searching for a restaurant, for example, you aren’t directed to a pet-store’s website. SEO ensures that your website is […]
Ideal Social Media Marketing Platforms
Let’s talk about social advertising because platforms like Facebook and Instagram are designed with digital marketers in mind. Social media marketing is now a mainstay in the industry, with about as much promotional weight as Google itself. But there is an overwhelming number of these platforms, many of which are better for some marketing objectives than […]
Digital Marketing in 2023
The digital marketing landscape in 2023 has been marked by exciting developments. Numerous new technologies have emerged, promising to reshape the industry. Competition has intensified, and businesses that embraced digital marketing in 2017 have seen significant growth. As the year rapidly draws to a close, digital marketing agencies and campaign managers are gearing up to […]
Will South Africa Leverage Digital Marketing to Catch Up with the Rest of the World?
Digital Marketing: In the wake of Wednesday’s (14/02/2018) regime change that saw former president Jacob Zuma and his keepers finally backed into a corner, the South African streets are filled with electricity and hope for a brighter future as the warm smile of Cyril Ramaphosa ushers in the chance of a much brighter future for […]
Digital Marketing With VR And AR
VR and AR are fairly new concepts. But they have been taking the entertainment, gaming and technology worlds by storm. They have brought science fiction into our daily lives. Both are becoming more sophisticated each day. Adopting both creates several unique opportunities for developers and marketing campaign managers. Here’s why: The Difference Between VR And […]
