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Know Your Target Audience: The Millennial

Target Audience Millennial

I fall into the target audience that grows tired of the title ‘millennial’. But as a content creator at a digital marketing agency, I can’t deny the value in finding key characteristics in your audience.

To say that every millennial is the same would be downright irresponsible and of course, wrong. However, due to their socio-economic background, and the influence that history and technology have had on them, there are several personality traits that are held by much of this audience.

Hark, here comes the millennial with their newly obtained spending power.

They are your current and future customers.

So, let’s take a closer look at who you should be marketing to, by highlighting some helpful characteristics along the way.

Your Target Audience are Entrepreneurs

Millennials are notorious entrepreneurs. They are looking to carve their own legacy into this world.

Today’s freelancers and struggling small business owners are taking up more of your target audience each day, fast becoming the future of the people you’ll market to.

Compared to previous generations, millennials are more likely to take a risk that offers high rewards, than they are to opt for the sustainable security of a regular job.

Millennials who have opted to work for a business, tend to change career paths quite drastically every few years. This makes them quite a dynamic group to market to.

Your Target Audience are Nomads

Much in line with their choice to move careers around regularly, millennials tend to do the same with their home lives.

Whether its because of an economy that makes ownership of property difficult, or by a whimsical, free-spirited nature, millennials tend to change residences more often than other generations and opt to rent properties rather than own them.

So, when marketing to millennials, it is often better to appeal to their sense of adventure than to their needs for comfort and security.

Your Target Audience are Hands-On Researchers

Be careful when marketing to, or even when meeting with a prospective client who happens to be a millennial.

Having grown up in the information age, millennials are adept at finding and using information.

They have probably done research on your company, your industry, your competitors, the processes of the services you offer and a whole slew of other things.

A lot of millennials are hands-on and involve themselves in the process of certain services. They may well know as much about your offers as you do.

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It is generalised and far from exhaustive. But this account of the millennial  should help you take a more effective approach when marketing to them.

If you would like assistance from a full service agency that handles all areas of digital marketing, be sure to get into contact with a representative from Right Click Media today, or visit our website for additional information.

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