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Marketing On YouTube

  • It gets brands in front of a huge, engaged audience, while giving an array of targeting options to reach the right people, at the right time.
  • You can reach the undecided, not the uninterested.
  • Video ads can showcase what you offer in a way that text and image ads cannot.
  • With YouTube, it’s easy to measure success all the way to purchase point.
  • You can adapt your campaign in real time in order to win more business.

Right Click Media offers YouTube advertising in South Africa as a service. We assist with developing video animations as well as have a camera crew to shoot professional videos.

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View some of our work on Our YouTube Channel

We run various campaigns for clients including awareness campaigns (impressions), traffic driving campaigns (PPC) and banner advertisements. Videos can appear before other YouTube videos as an advert with a link to the client’s website, or as a banner that leads to the video itself. Potential customers can view this video and then follow a link to the client’s website. With regards to video production we offer three services: video without narration, stockpile videos with text overlays and custom videos.

The different types of advertising are

In-search: Adverts that show up above the YouTube search results.

In-stream: Adverts that show up before a video plays (with an option to skip).

In-display: Adverts that show up on the suggested videos beside the video you are watching.

Reasons why YouTube advertising works:

Clients only pay when people watch

With video ads you pay only when someone chooses to watch your ad, so you don’t waste money advertising to people who aren’t interested in your business.

There is potential to reach your ideal customer

Zero in on the right people based on who they are, where they’re located, and what they’re interested in. For example, men aged 18-34 in Johannesburg or women who enjoy baking.

Ads show up across devices

Your customers are on the go. Whether they’re on a smartphone, tablet or computer your video ads can reach them. About 25% of all YouTube views happen from a mobile device.

See what’s working through tracking

YouTube’s free analytics tool helps you understand who’s watching your ads and how they’re interacting with them.

What This Means for our Clients:

The video remains the property of the client even after the campaign ends.
The video can be placed on the client’s website for further promotion.
The marketing campaign spreads product/brand awareness, drives traffic to the client’s website and favourably promotes the product/brand in general.
Detailed analytics reports provide clients with proof of campaign success.
This form of marketing enjoys extremely high credibility through association as video marketing is associated with elite advertising.