Right Click Media is a Google Ad Agency and is a Google Premier Partner.
YES! We are offering a limited deal whereby we won’t charge a management fee for running your Google ad campaign when you sign up for Gold SEO with us. Ask More about it.
We are an award-winning agency with a team of highly skilled individuals specialising in generating results such as quality leads and online purchases, using Google’s array of ad types.
As a Google Ads Agency, with our team, we strategise to create the process of running Google ads seamlessly to take away what may seem a daunting task when marketing becomes complex and overwhelming, but when executed correctly, success in online business is ensured.
The right message reaches the right audience, leading to conversions that define a campaign’s success. While understanding this is essential, effective execution requires expertise.
When campaigns are strategically placed at the right time and location, business growth is maximised. These elements are crucial considerations in designing and implementing an effective advertising strategy.
Although this may sound easy, if you have tried advertising online, you will know that it is not so straightforward. Google Ads marketing has been made easier, however, through our dedication and expertise in digital marketing.
Click here for your free quote. We will be able to provide you with how we will be able to enhance your online presence.
With a multitude of strategies to use, you will have far more tactics to get the exposure you want. This includes the use of keywords, as well as Search engine optimisation (SEO).
This tactic ensures that you use the right keywords for your advertisements and your website. The right keywords will help your website rank better on search engines such as Google.
For more info, contact us, and we will advise you on how we can improve your online profile.
The Google badge recognises companies that excel with Google’s products, proving businesses are healthy, and their customers are happy and use Google best practices.
You know your business – Google Partners know the web: let our certified experts manage your online marketing so that you can focus on running your business.
How to use Google as part of your digital marketing strategy?
Googlebot is Google’s web crawling robot, which finds and retrieves pages on the web and hands them off to the Google indexer. It’s easy to imagine Googlebot as a little spider scurrying across the strands of cyberspace, but in reality, Googlebot doesn’t traverse the web at all. It functions much like your web browser, by sending a request to a web server for a web page, downloading the entire page, and then handing it off to Google’s indexer.
Googlebot gives the indexer the full text of the pages it finds. These pages are stored in Google’s index database. This index is sorted alphabetically by search term, with each index entry storing a list of documents in which the term appears and the location within the text where it occurs. This data structure allows rapid access to documents that contain user query terms.
To improve search performance, Google ignores (doesn’t index) common words called stop words (such as the, is, on, or, of, how, why, as well as certain single digits and single letters). Stop words are so common that they do little to narrow a search, and therefore they can safely be discarded. The indexer also ignores some punctuation and multiple spaces, as well as converting all letters to lowercase, to improve Google’s performance.
The query processor has several parts, including the user interface (search box), the “engine” that evaluates queries and matches them to relevant documents, and the results formatter. PageRank is Google’s system for ranking web pages. A page with a higher PageRank is deemed more important and is more likely to be listed above a page with a lower PageRank.
Google considers over a hundred factors in computing a PageRank and determining which documents are most relevant to a query, including the popularity of the page, the position and size of the search terms within the page, and the proximity of the search terms to one another on the page. A patent application discusses other factors that Google considers when ranking a page. Visit moz.com report for an interpretation of the concepts and the practical applications contained in Google’s patent application.
Example Tags (keywords): crawling, google, pagerank, queries, results, spider, stop words, technology, URLs.
At RCM, our dedication to excellence in digital marketing extends to our careful approach to analytics. We utilise cutting-edge analytical tools to provide our clients with comprehensive monthly reports, tailored to their unique requirements. These reports serve as invaluable guides in navigating the dynamic landscape of online marketing, offering insights that empower our clients to make informed decisions and achieve measurable results.
Our reporting framework is characterised by its flexibility and precision. Each report is meticulously crafted to align with the specific goals and priorities of our clients. Whether it’s tracking success within particular demographic segments, evaluating bounce rates to optimise user experience, assessing device usability for enhanced accessibility, scrutinising CPC to maximise budget efficiency, or analysing conversion rates to refine marketing strategies, our reports delve deep into the metrics that matter most.
Right Click Media is a leader in the field of digital marketing in South Africa. Our goal is to improve your online presence, which will bring more traffic to your website.
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