Creating a pleasant experience for your visitors means giving them the information they are looking for, in a way that they can digest. They might be looking for advice, comparing features and prices, they might even be ready to make a sale right there on your website. If your content doesn’t guide them to what they are looking for, then they’re not going to do anything. Potential customer lost… They go to your competitors.
From Google’s perspective, content is possibly even more important.
Google crawls your website mostly through your content to check if it is relevant to what searchers are looking for.
This means that keywords need to be carefully placed, the website content itself needs to promise a positive user experience, and every inch of it needs to be relevant for Google to take notice.
Want to stop ranking in the forgotten annals of Google’s search engine? Content is almost always the best place to start.
When it comes to digital marketing, there is a lot that goes into that perfect piece of content:
It needs to sound good, firstly, to catch your reader’s attention.
It needs to be easy to read. No endlessly lengthy string of needlessly complicated words.
It needs to be written for SEO as well as your audience. That means using the right keywords, in the right place while saying the right things to the right people.
This means understanding your business, understanding your target market and understanding your offers, so that the three can be brought together with a few magic words.