Did you know Meta has standards? Part 2
Amidst this rapid change, certain standards remain crucial for success. One such aspect is understanding and adhering to the standards set by major platforms. Today, we delve into the standards set by Meta for its flagship platforms: Facebook and Instagram. As a leading Digital Marketing Agency in South Africa, we know how vital it is […]
Did you know Google has marketing standards? Part 1
Google is more than just a search engine; it’s a complex ecosystem with stringent standards that guide how content is ranked and displayed. Understanding these standards is crucial for businesses looking to improve their online visibility. In this blog, we’ll explore Google’s standards and how you can leverage them to your advantage. What Are Google’s […]
The Top 5 Benefits of SEO.
SEO, or Search Engine Optimization, remains a critical tool for enhancing your online presence in 2023. Its primary function is to fine-tune your website so that it appears prominently in search engine results when people search for your products or services. This is achieved through the strategic use of keywords. 1. Increased Traffic: When your […]
The power of pay-per-click (PPC) advertising: The value of a digital marketing agency
Businesses face fierce competition for online visibility and customer acquisition. Amidst this cutthroat environment, pay-per-click (PPC) advertising has emerged as a powerful marketing strategy to drive targeted traffic, increase brand visibility, and generate valuable leads. However, navigating the complex world of PPC campaigns requires expertise, time, and resources many businesses may not possess. This is […]
Unleash the power of video marketing by partnering with a digital agency
With the ability to convey messages effectively, create emotional connections, and drive action, video marketing has become an indispensable tool for companies striving to succeed online. However, harnessing the full potential of video marketing requires expertise, creativity, and technical know-how, which is where a digital agency can prove invaluable. This article will delve into the […]
THE DIFFERENCE AN AWARD-WINNING SEO AGENCY CAN MAKE TO YOUR BUSINESS
As more businesses move their operations online, the importance of having a strong online presence has become increasingly evident. As a result, search engine optimisation (SEO) has become a vital aspect of any business’s digital marketing strategy. However, achieving success with SEO can be challenging, which is why many businesses turn to professional SEO companies […]
Google Ads & Your Business
The Google Advertising Network generates leads for business. Google Ads includes: The Search Network; The Display Network. These features are used either together or by themselves, and drive high quality leads to your business. This makes showing ads to people in different formats possible, but only to those people who are actively searching for what […]
Google Changes Their Ad Policies
Google is one of the most innovative and responsive companies in the world. And a big the reason for that is due to the way they continuously work to optimise the user experience. One of the recent changes Google has implemented relates to the locations that Ads appear on their Search Engine Results Page. Traditionally, […]
Google Remarketing:
In the blink of an eye, we’ve transitioned from a world of snail mail, encyclopedias, and CRT monitors to one where our lives revolve around advanced technology. Today, we check our phones incessantly, express ourselves through online platforms & spend more time exploring our interests on digital devices than sleeping. The question is, how do […]
