Google is one of the most innovative and responsive companies in the world.
And a big the reason for that is due to the way they continuously work to optimise the user experience.
One of the recent changes Google has implemented relates to the locations that Ads appear on their Search Engine Results Page.
Traditionally, Google Ads appear at the top of the results page, and then down the right hand side. This is no longer the case.
Instead of Ads appearing down the right hand side of the page, Google has increased the number of Ads that appear at the top of the page from three to four.
What does this mean for your campaign?
• Users searching for your products or services will no longer be distracted by the several ads running down the side of the page.
• The most clicked-on part of the results page (the top) is where your ads will be flighted.
• Right Click Media will continue to run your campaigns with front-page exposure as the main objective for your relevant search terms.