Innovative Marketing Strategies for 2020

2020 has had a rough start so far, which is where digital marketing comes in.

January was the longest month in history, February just came and went, and March saw the planet grind to a near halt because of the Corona virus.

While all parts of the world have reeled from this, small to medium businesses face the most difficult times as a result.

Survival is on every business owner’s mind now, which means that business needs to keep turning over during all this uncertainty.

Which is why adaptability calls for a few new approaches to marketing that match our current, unprecedented socio-economic climate.

Our digital marketing agency may have the answers. Here are a few marketing trends that will be the torch of hope during our current difficulties:

Creating Remote Business Communities with Digital Marketing

Social distancing is putting a lot of strain on all types of businesses, particularly those that are reliant on a salesforce that now can’t make contact physical with their prospective clients. For many, this means an unwelcome pause in business.

However, in this digital age that we live in, there is a multitude of ways to contact buyers, and the internet offers an effective way of doing so.

So for those that have felt the squeeze of this interruption to global business, now is the time to pay close attention to your digital marketing strategy, since the web is one of the only places left for them to meet with you.

Social Responsibility is as Important as Ever

The hardships faced by the entire globe at the start of 2020 has shown us that the global community is more capable of unity than we think (despite the irony of social distancing bringing it on).

Those companies that have taken a stance to limit the impact of COVID-19 by helping their communities out, are already taking a socially responsible approach to building their brands.

If your business is in a unique position to give back to society during this challenging time, now is not the time to fly under the radar.

Establish your brand as a vital part of your local community by helping those that need it the most.

Video for that Human Contact

Human contact, while currently limited to us, is still an important part of our daily lives, and many of the people around the world who are not getting it, will be turning to video to get their fix of a friendly face.

This means that video traffic on platforms like YouTube, Facebook and Instagram can be expected to soar over the next few months, which presents businesses of all types with an opportunity to reach their prospective clients, through a channel that is in demand.

If your business hasn’t paid much attention to video in the past, now is the time to do so. If it has, doubling-down on your efforts will get you results.

Contact Right Click Media Today

Here at Right Click Media we have the skills and experience to take your business online so that the wheels of business can keep turning for you and those in your company. Let’s work together to keep prosperity and hope high during the challenges that this year will bring.

Contact Right Click Media to find out more, by visiting our website right now.

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A Logo for a Legacy

Our digital  marketing agency understands that pictures and symbols have always been important to mankind.

They help us learn. They teach us to associate things with each other.

A logo for your business, tells is the symbol of your company. It communicates its values and the direction of its future.

Here’s why you need to ensure that the right amount of thought has been put into its creation.

Courtesy of our full service agency:

Logos Create Sensory Responses

When you think of a company like Coca-Cola you immediately see the red and white in their logo. At that point you remember the taste and feel of their product, perhaps even a fond memory.

The experience is immersive. A highly effective marketing tool largely inspired by their logo.

There is no reason why a carefully crafted logo for your business couldn’t do the same.

Logos Provide Exposure

Logos streamline exposure to your business.

They are the first essential component for marketing. They are far more accessible and effective than lofty and lengthy descriptions of a business.

Logos are visually engaging; they are stimulating.

In a society driven by instant gratification, a logo that can communicate all of this in an instant, is invaluable.

Becoming Iconic with a Digital Agency

Without building the customer satisfaction to back it, a logo is an empty representation. Worse still, it can have negative associations with the brand it represents.

A business that offers exceptional services or products, but is unidentifiable, has no way of letting their reputation speak for themselves.

A good, recognisable logo carries the promise of consistency.

This is essential for attracting, landing and retaining clientele who can be built to be loyal to your brand.

Companies and their logos become iconic and create legacies largely due to engaging, simple and memorable design, coupled with the positive associations that consumers give to that logo.

Turn Your Business into a Symbol with our Digital Marketing Agency Today

If you’re building your brand and its reputation, having a logo to effectively represent everything that you are building is a step in the right direction.

Why not work with a digital marketing agency to ensure you get it right?

For professional graphic design services and a range of full-service online advertising, solutions contact the team at Right Click Media or visit their website for more information.

 

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Know Your Target Audience: The Millennial

I fall into the target audience that grows tired of the title ‘millennial’. But as a content creator at a digital marketing agency, I can’t deny the value in finding key characteristics in your audience.

To say that every millennial is the same would be downright irresponsible and of course, wrong. However, due to their socio-economic background, and the influence that history and technology have had on them, there are several personality traits that are held by much of this audience.

Hark, here comes the millennial with their newly obtained spending power.

They are your current and future customers.

So, let’s take a closer look at who you should be marketing to, by highlighting some helpful characteristics along the way.

Your Target Audience are Entrepreneurs

Millennials are notorious entrepreneurs. They are looking to carve their own legacy into this world.

Today’s freelancers and struggling small business owners are taking up more of your target audience each day, fast becoming the future of the people you’ll market to.

Compared to previous generations, millennials are more likely to take a risk that offers high rewards, than they are to opt for the sustainable security of a regular job.

Millennials who have opted to work for a business, tend to change career paths quite drastically every few years. This makes them quite a dynamic group to market to.

Your Target Audience are Nomads

Much in line with their choice to move careers around regularly, millennials tend to do the same with their home lives.

Whether its because of an economy that makes ownership of property difficult, or by a whimsical, free-spirited nature, millennials tend to change residences more often than other generations and opt to rent properties rather than own them.

So, when marketing to millennials, it is often better to appeal to their sense of adventure than to their needs for comfort and security.

Your Target Audience are Hands-On Researchers

Be careful when marketing to, or even when meeting with a prospective client who happens to be a millennial.

Having grown up in the information age, millennials are adept at finding and using information.

They have probably done research on your company, your industry, your competitors, the processes of the services you offer and a whole slew of other things.

A lot of millennials are hands-on and involve themselves in the process of certain services. They may well know as much about your offers as you do.

Contact Our Digital Marketing Agency for Details

It is generalised and far from exhaustive. But this account of the millennial  should help you take a more effective approach when marketing to them.

If you would like assistance from a full service agency that handles all areas of digital marketing, be sure to get into contact with a representative from Right Click Media today, or visit our website for additional information.

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