As we step into 2024, the significance of video in the realm of internet entertainment continues to soar. If you’re not yet convinced of its unparalleled popularity, it’s high time to join the bandwagon.
The role of video marketing in a comprehensive marketing strategy is burgeoning. Recent research indicates that a staggering 84 percent of customers have been swayed to purchase after viewing a video. Moreover, videos are twice as likely to be shared compared to other forms of internet content.
Let’s explore some of the anticipated video marketing trends for 2024.
LIVE STREAM VIDEO
The surge in the value of live video, which began during the pandemic in 2020, has persisted as a crucial tool for businesses to maintain connections with their customers. Even as the world returns to a semblance of normalcy, the demand for live video content is expected to keep rising. Platforms like Meta reveal that consumers watch live videos for three times as long as pre-recorded ones, generating six times as many interactions.
Embracing live video now not only boosts engagement but also establishes proof of authority, showcasing your expertise in real time & fostering a direct connection with your audience.
SMARTPHONE VIDEO PRODUCTION
The era of high-budget, equipment-intensive video marketing is fading away. Even companies with substantial resources are turning to smartphones to create more relevant and authentic content. Social media influencers have become adept at outperforming traditional video marketing experts in the realm of smartphone video content. From TikTok to sponsored ads, amateurs are leading the charge in this arena.
SEARCH-OPTIMIZED VIDEOS (VSEO)
While SEO is a well-established practice, search-optimized videos are taking center stage. According to Forrester,videos are 53 times more likely than traditional SEO tactics to secure first-page rankings. To enhance your search engine rankings, prioritizevideo relevancy, consistency, & backend optimization. Address customer queries, provide engaging content, and maintain a regular video content schedule to improve traffic.
Brand storytelling remains a potent method for connecting with consumers & video blogs (vlogs) excel at this. By presenting your brand or creator as the central character, vlogs offer a unique perspective on topics, events, & experiences. While influencers have mastered this strategy, there’s a growing opportunity for businesses to embrace vlogs, establish a human connection, showcasing brand personality, and retain audience interest.
SOCIAL MEDIA STORIES
Social media stories, akin to vlogs, provide a more personal connection and reveal a brand’s personality. Unlike polished vlogs, these stories offer a more casual and ephemeral view of daily activities. With features like Instagram’s questions and polls, brands can interact with their audience directly, making stories one of the most engaging forms of video content.
Recognizing that a significant percentage of videos are watched without sound, marketers are now creating videos specifically designed for silent viewing. Approximately 85% of Facebook videos are watched without sound, emphasizing the importance of optimizing video marketing strategies for quiet consumption. Adding closed captions or text overlays ensures that your message gets across effectively.
User-generated content (UGC) continues to be a powerhouse, with 85% of consumers trusting it more than branded content. Instead of resisting this trend, businesses can collaborate with satisfied customers, turning them into brand ambassadors. Encourage customers to create video content for their social networks, amplifying its visibility and building trust over time.
Types of Videos:
Once you’ve identified the video marketing trends that align with your business, consider the type of video that best serves your marketing objectives.
Compelling & visually appealing, explainer videos succinctly present a company’s product, service, or business idea. Hubspot reports a significant success rate, with 94% of individuals watching explainer videos to gain insights into a product and 84% being persuaded to make a purchase.
Opt for a vertical format to avoid scaling issues across devices and social media platforms. Vertical videos are less likely to be cropped awkwardly and are favored by online viewers, ensuring optimal optimization & viewer satisfaction.
Personalization, a proven concept, is gaining traction in video marketing. Tailoring videos to include the viewer’s name, face, preferences, and more enhances viewer engagement & encourages content sharing.
PRODUCT 360° VIDEOS
For a sales-oriented approach, consider utilizing 360° videos. These immersive videos provide a detailed view of products, offering a more comprehensive understanding for online shoppers. Additionally, the 360° feature can be leveraged to showcase your business or a specific location, providing viewers with a vivid impression of your company’s personality.
Contact Right Click Media for Details
Given the pivotal role of video marketing in a robust marketing plan for 2024, the specialized team at Right Click Media stands ready to provide a comprehensive video production & marketing package tailored to your brand and marketing objectives. From pre-production to marketing, our team handles every aspect of video production. If you’re interested in crafting a video marketing strategy that works for you, reach out to our Video Specialists for a consultation.
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