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Navigating the transition: Google Business Profiles and the shift in online presence

In a recent announcement, Google has sent ripples through the online business community by revealing the imminent takedown of webpages created using Google Business Profiles. For businesses relying on this platform for their online presence, the news brings forth a crucial decision-making juncture. This article explores the implications of Google’s decision, the challenges it poses for businesses, and how Right Click Media can assist companies in smoothly transitioning to alternative platforms while ensuring compliance with the upcoming changes.

The Google Business Profiles discontinuation: Implications for businesses

Websites made with Google Business Profiles will be turned off soon

Google Business Profiles served as a quick and straightforward way for businesses to establish an online presence, allowing them to create basic websites powered by the information on their business profiles. However, Google’s recent decision to take down websites created through this platform is set to bring about significant changes in the online landscape.

Websites disabled in March

Websites built using Google Business Profiles are scheduled to be disabled in March 2024, leaving businesses with a limited window to adapt and migrate their online presence. Following the disabling of these websites, visitors attempting to access them will be automatically forwarded to the respective business profiles until 10 June 2024. After the 10 June deadline, visitors will receive a “page not found” error, effectively rendering the existing websites inaccessible.

Building a new online presence

In light of these changes, businesses are now faced with the imperative task of rebuilding their websites on alternative platforms. Finding a company that can support your business with a smooth transition to alternative platforms is crucial. This proactive approach minimises disruptions to online visibility.

Google has recommended specific platforms for businesses to consider when constructing their new websites. These include Wix, Squarespace, GoDaddy, Google Sites, Shopify, and WordPress. Each of these platforms has unique features, and a company like Right Click Media can guide businesses in selecting the most suitable option based on their needs.

Ad campaign considerations

Careful consideration is required for businesses with ongoing ad campaigns linked to websites created using Google Business Profiles. Advertisers can modify the links before 1 March to keep the campaigns running seamlessly or temporarily halt them during the transition.

Third-party domain management

Businesses that have set up custom domains directing traffic to their Google Business Profile websites will need to manage this transition effectively. It will be necessary to log into hosting business accounts and use the “Redirect” option to redirect third-party domains to new websites before the 10 June deadline.

Google’s recommendation: Update GMB profile with your new website

A spokesperson from Google emphasised the need for businesses to update their Google My Business (GMB) profiles with the link to their new websites. Domains ending in business.site and negocio.site will be removed from the website field on Business Profiles by March.

How Right Click Media Digital Solutions can help

Right Click Media Digital Solutions, a leader in digital marketing in South Africa, offers comprehensive support for businesses looking to establish or revamp their online presence. Our expertise extends to web design, web development, and hosting solutions.

Web design expertise

We focus on creating visually appealing websites that align with your brand identity and ensure that every element reflects the brand and engages visitors effectively.

Tailored web development

With a holistic approach to web development, we consider functionality and user experience. We work with businesses to meet specific objectives, ensuring each function contributes to the overall goals.

Hosting solutions

We also offer hosting packages, including VPS hosting and dedicated hosting. These solutions enhance website performance, ensuring speed, security, and reliability.

Contact Right Click Media for details

As businesses grapple with the impending changes in the online landscape, we can help you with transition planning and developing visually appealing, functional websites supported by reliable hosting options. The transition from Google Business Profiles is necessary and an opportunity to enhance online visibility.

Contact our team today to discuss how we can help you transition from a Google Business Profiles website to an independent site you have control over.