Social Media Marketing & Your Business

Businesses are killing it with social media advertising for lead generation because it offers several exceptionally powerful marketing tools, and they are as effective as they are affordable.

With all the buzz around social media marketing, our experts at Right Click Media, bring you some answers to your most pressing questions about it:

Can Social Media Advertising  Help My Business?

In short, absolutely, and there is a platform for every niche.

This has been proven on big brands and small ones, and the results just keep getting better because the number of social media users grows each day.

Because social media advertising is is done so commonly these days, you put your business at a disadvantage by not doing it.

How will My Business Benefit from Social Media Advertising?

Here’s how your business can benefit from social media marketing:

  • Only advertise to interested people.
  • Build your brand by regularly posting engaging content.
  • Speak with customers and interest groups through direct lines of marketing.
  • Find out what people are saying about your products, services or brand.
  • Measure the performance of your campaigns to improve them.

How Can I Be Certain that Social Media Advertising is Working for Me?

Most social media platforms give users tools to measure all areas of their marketing campaign’s performance. Because of this, you will know exactly where your leads are coming from.

This gives marketers an in-depth look at every part of their campaigns. As a result, this lets them streamline their approach, making marketing more economical and effective.

Could I Manage My Social Media Marketing Myself?

You could. Platforms like Facebook and YouTube give you everything you need.

It will take a lot of time and effort and mistakes can can be costly.

Instead, we recommend using a digital marketing agency like ours, unless you are already savvy to the world of social media marketing and have the time to spend.

Contact Right Click Media for Details

If you would like to take your digital marketing to the next level, social media advertising can help. For further details, contact Right Click Media today.


Ideal Social Media Marketing Platforms

Let’s talk social advertising, because platforms like Facebook and Instagram are designed with digital marketers in mind.

Social media marketing is now a mainstay in the industry, with about as much promotional weight as Google themselves.

But there are an overwhelming number of these platforms, many of which are better for some marketing objectives than others.

So let’s take a look at the most popular ones. Those that are not only effective, but fairly easy to use and, of course, affordable:

Social Advertising on Facebook & Instagram

Facebook has been a giant in social media marketing for a long time now. They offer refined targeting tools, in-depth analytics and the ability to seamlessly manage multiple marketing accounts. Their pricing is competitive as well, allowing users to allocate their own budget and spread it over a period of time that they want their ads to run for.

On the organic side, Facebook can also be put to good use without spending anything. Of course, the ads will likely have far less reach than if they are boosted through payment.

Similarly, Instagram is a great tool for getting ads out to the right people. Reliant more on video and image content than Facebook, but to the same effect.

Social Advertising on LinkedIn

If Facebook and Instagram are a promotional party, LinkedIn is more of a networking event. By that mean that it is a far more professional platform than the former mentions.

It is as good as Facebook and Insta in terms of creating, sharing and boosting contacts, but operates in a more corporate climate.

Because of this, it is a particularly good platform for B2B marketing.

Social Advertising on YouTube

You can’t have a blog about social media platforms without speaking about YouTube. Technically, it is a social media platform, although it is also a search engine. This means it brings in powerful marketing tools from both worlds.

In terms of social media marketing, it is a great place to engage directly with the relevant audience with engaging and enjoyable content. This content can be shared to build brand awareness and authority.

In terms of how it works on the search engine side of things, YouTube is owned by Google, and as such, uses Google Ads as its main tool for marketing, which is one of the most powerful on the planet for targeting, reach and metrics.

Contact Right Click Media for Details

If you would like to know more about how we can assist you with your own social advertising campaign on any platform, be sure to get into contact with a representative from Right Click Media today, or visit our website for additional information on our offers.


Social Media Marketing 2020-2021

There is no denying the important role that social media has come to play in society and business.

This is why so many companies and digital marketing agencies around the world have been investing a lot of time, money and effort into crafting the perfect social media campaigns for platforms such as Facebook, Twitter and Instagram.

Although, as users start to use these platforms differently, and the platforms themselves change, it is important for campaign managers to look at the trends in order to use them effectively.

Here are some trends on social media that have been developing and are not looking to slow down as the year rolls on.

Twitter for Social Media Marketing

Twitter has been on a decline for some time now, but this year it has been largely categorised by lethargy and disinterest. It is not to say that there aren’t active users, simply, that the amount of suitable users is decreasing slowly, year by year.

Instagram for Social Media Marketing

Instagram has become the go to social media for people of all ages, where photos, videos, memes and relevant news can be found and shared quickly and easily.

Due to this, the amount of users is increasing steadily, with there being enough suitable users in order to create campaigns for virtually any market out there.

Having said this,  your digital marketing agency will have to focus on targeted, and maybe niche, keywords, in order to get traffic to your site.

The Potential Of TikTok for Social Media Marketing

TikTok has become another social media app which has taken the world by storm, with more users joining by the day, in order to either consume the content on the app, or to create their own content.

Having said this, there are not a lot of businesses who have jumped onto the bandwagon, where they could be creating content which is fun and informational, increasing brand awareness, while also advertising their products or services.

There is also the possibility to post advertisements in between TikToks, which is another avenue to get your business out there and into the mainstream.

Get in Contact with Right Click Media Today

If you would like to know more about how your company can benefit from the skills, experience and expertise of a professional team of digital marketing specialists, contact a representative from Right Click Media today.