Will South Africa Leverage Digital Marketing to Catch Up with the Rest of the World?
Digital Marketing: In the wake of Wednesday’s (14/02/2018) regime change that saw former president Jacob Zuma and his keepers finally backed into a corner, the South African streets are filled with electricity and hope for a brighter future as the warm smile of Cyril Ramaphosa ushers in the chance of a much brighter future for […]
Using SEO To Find the Right Target Audience
SEO isn’t about reaching as many people as possible. But it is about reaching the best people possible. Even the smartest marketers know how to make the most out of their budget and efforts, and they do this by creating a campaign that targets specific individuals. Particular products and services will be of interest to […]
Outsourcing Your Digital Marketing Campaign
The contemporary business place puts an astounding level of importance on having an effective digital marketing campaign. Whether attracting customers through a website, app, social media campaign, or all three, the more attention that is paid to your campaign, the better the results will be. But not everyone has the means or the knowhow to […]
What is Review Spam and Why is it a Problem?
There is no denying the importance placed by consumers and marketers alike on online business reviews. More and more consumers each day are preferring online reviews of a business as a means of whether or not to do business with them, while marketers are enjoying the brand awareness and feedback that review platforms have provided. […]
The Two Most Common Types Of Apps
Native Apps A native app will “live” on the device and it will be accessed by clicking an icon on the home screen. Native apps will be installed through an app store such as google play or the iStore. These apps are developed for one platform and they can often access the devices features such […]
Online Marketing & Advertising: Will it Benefit You?
Real-Time Performance Tracking One of the primary benefits of online marketing is the ability to track results in real time. Unlike offline marketing, where the success of a campaign is often determined only after its completion, online marketing provides immediate feedback. This enables businesses to monitor performance continuously and make necessary adjustments throughout the campaign. […]
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