January 22, 2020

2020 has had a rough start so far, which is where digital marketing comes in. January was the longest month in history, February just came and went, and March saw the planet grind to a near halt because of the Corona virus. While all parts of the world have reeled from this, small to medium businesses face

January 22, 2020

With so much attention being paid to innovative ways to reach your target audience, digital marketing platforms across the board have been welcomed by businesses of all sizes. This is especially the case in the uncertain and unprecedented socio-economic climate of 2020. YouTube advertising has been filling this gap like a glove. Video marketing, like that

January 22, 2020

Our digital  marketing agency understands that pictures and symbols have always been important to mankind. They help us learn. They teach us to associate things with each other. A logo for your business, tells is the symbol of your company. It communicates its values and the direction of its future. Here’s why you need to

January 22, 2020

Google’s average position has just been bumped out of the way by four new metrics. For some, widespread panic crept in with the implementation of these new metrics. Now, Facebook has just followed suit, saying farewell to their relevance score. First ‘Impressions’ on Google’s New Metrics Sure, they sound confusing and transformation can be scary.

January 22, 2020

If 25.2% of web traffic was being used for mobile applications in 2018, imagine what the forecast for the next few years is set to be. Mobile applications have become a staple of the internet, with businesses all over the globe reaping their benefits at an increasing rate each year. Because of this, it makes

January 22, 2020

Here in the digital marketing industry we have grown accustomed to constant changes to Facebook. And we’re not talking about the way the end-user experiences changes to the platform, but rather those that have an effect on businesses and their marketing strategies. It can be argued that changes to the user-experience also affect the efforts

January 22, 2020

Businesses are killing it with social media advertising for lead generation because it offers several exceptionally powerful marketing tools, and they are as effective as they are affordable. With all the buzz around social media marketing, our experts at Right Click Media, bring you some answers to your most pressing questions about it: Can Social

January 22, 2020

Google AdWords has been a staple for many digital marketers for some years now, which is why it was no surprise that there was a great deal of concern and conversation generated around its transformation, earlier this year, into Google Ads. The polymorphic platform may have taken a little getting used to in terms of

January 22, 2020

Google Ads is an essential part of any business, no matter the size. Here are 5 reasons why your business needs to make the most of it, right now: 1.      Building Brand Awareness with Google Ads Brand awareness is an important objective for any marketing campaign, and pay-per-click advertising does it beautifully. By being able

January 22, 2020

Change is not only unavoidable; it is often actually good. As old ways of doing things give way to the new, so too must our businesses change the way that we see our customers. We have to investigate our target audience. We have seen many shifts over the past few years in the types of