Innovative Marketing Strategies for 2020

2020 has had a rough start so far, which is where digital marketing comes in.

January was the longest month in history, February just came and went, and March saw the planet grind to a near halt because of the Corona virus.

While all parts of the world have reeled from this, small to medium businesses face the most difficult times as a result.

Survival is on every business owner’s mind now, which means that business needs to keep turning over during all this uncertainty.

Which is why adaptability calls for a few new approaches to marketing that match our current, unprecedented socio-economic climate.

Our digital marketing agency may have the answers. Here are a few marketing trends that will be the torch of hope during our current difficulties:

Creating Remote Business Communities with Digital Marketing

Social distancing is putting a lot of strain on all types of businesses, particularly those that are reliant on a salesforce that now can’t make contact physical with their prospective clients. For many, this means an unwelcome pause in business.

However, in this digital age that we live in, there is a multitude of ways to contact buyers, and the internet offers an effective way of doing so.

So for those that have felt the squeeze of this interruption to global business, now is the time to pay close attention to your digital marketing strategy, since the web is one of the only places left for them to meet with you.

Social Responsibility is as Important as Ever

The hardships faced by the entire globe at the start of 2020 has shown us that the global community is more capable of unity than we think (despite the irony of social distancing bringing it on).

Those companies that have taken a stance to limit the impact of COVID-19 by helping their communities out, are already taking a socially responsible approach to building their brands.

If your business is in a unique position to give back to society during this challenging time, now is not the time to fly under the radar.

Establish your brand as a vital part of your local community by helping those that need it the most.

Video for that Human Contact

Human contact, while currently limited to us, is still an important part of our daily lives, and many of the people around the world who are not getting it, will be turning to video to get their fix of a friendly face.

This means that video traffic on platforms like YouTube, Facebook and Instagram can be expected to soar over the next few months, which presents businesses of all types with an opportunity to reach their prospective clients, through a channel that is in demand.

If your business hasn’t paid much attention to video in the past, now is the time to do so. If it has, doubling-down on your efforts will get you results.

Contact Right Click Media Today

Here at Right Click Media we have the skills and experience to take your business online so that the wheels of business can keep turning for you and those in your company. Let’s work together to keep prosperity and hope high during the challenges that this year will bring.

Contact Right Click Media to find out more, by visiting our website right now.


Using SEO To Find the Right Target Audience

SEO isn’t about reaching as many people as possible. But it is about reaching the best people possible.

Even the smartest marketers know how to make the most out of their budget and efforts, and they do this by creating a campaign that targets specific individuals.

Particular products and services will be of interest to these people. They are not simply looking for something to buy, and they won’t do it just for the sake of it.

You will also find that these interest groups can easily be divided into where they live, because interest groups are often tied to levels of income.

Because of this, location based targeting is a powerful marketing tool.

Why should you do this for your campaign, and how can you go about getting it right?

We’ll show you:

Advantages of location-based SEO

  • Attract people with a genuine interest in your product or service, and you can do this based on who and where they are.
  • Optimise your keywords to streamline your budget and make it more effective.
  • Use noteworthy events in advertising and get people talking about your brand. Are there any national holidays or world events that create a need for your offers?

Getting Local SEO Right

Check your keywords as a starting point, because this is where you will work to target your best leads. By including local information, like a city name, into your keywords, you can make them target specific areas.

Platforms like Facebook and LinkedIn let you target prospective clients by moulding your campaign around your location, or theirs. Because of this, it is easier to reach the right prospective.

Using the services of an experienced digital marketing agency will ensure that localised SEO, as well as overall keyword optimisation, is done efficiently and correctly.

On top of this, you will attract more targeted clients and your website will rank higher on search engines.

Contact Right Click Media Today

For more information on running your own campaign and ensuring that your localised SEO efforts are conducted with the best results, be sure to contact a consultant at Right Click Media today. Speak to us for more information, advice or for an estimate.


Outsourcing Your Digital Marketing Campaign

The contemporary business place puts an astounding level of importance on having an effective digital marketing campaign. Whether attracting customers through a website, app, social media campaign, or all three, the more attention that is paid to your campaign, the better the results will be.

But not everyone has the means or the knowhow to make their campaign shine out amongst those of their competitors, which is why so many businesses are opting for services offered by digital marketing agencies, and so should you.

An Agency will save You Time

Many businesses underestimate the amount of time that is needed to be invested into a digital marketing campaign for it to achieve success. It needs to be set up and consistently maintained to get the most out of your SERPS rankings, and any lapses in effort will likely result in a drop in your websites visitors.

Your company likely hasn’t got the available man-hours to ensure that this can be done correctly, which means your efforts could be wasted if you try. However, with the assistance of a digital marketing agency, you can be sure that your campaign receives the constant and professional attention it needs.

They will save You Money

Correctly allocating budgets to your campaign with regards to hosting, AdWords and content creation (amongst many other factors) is essential for running a successful campaign. You might be spending on factors that are doing nothing for your campaign, or are driving the wrong traffic to your site.

Enlisting in the experience and skillset of a digital agency will ensure that every cent of your budget is allocated correctly, ensuring that you are making something out of your costs per click and targeting efforts.

They will help you reach the Right Audience

Many amateur campaigns spend a lot of time and money on attracting as many visitors as they can, only to find that the leads generated by this are of no use to their business. Because of this, localisation is an essential part of digital campaigns, since they allow marketers to target specific audiences.

This kind of localised targeting requires experience to get right, the kind of experience that any agency worth their salt should have.

They know what’s best for your niche

Each and every business niche poses particular and unique challenges when it comes to online marketing, which means your business should take a specific approach to your digital marketing campaign. This sort of information doesn’t come easy however, which means you might be expending time and effort on schemes which won’t generate you any leads.

When dealing with a digital marketing agency, this kind of experience should be a given, especially if they can show that they have worked with your niche before.

Call Right Click Media Today

If you would like more information or assistance with getting the most out of your digital marketing campaign, be sure to contact an agency with the expertise to make it shine. Call a consultant from Right Click Media today and speak to us for advice, details or an estimate on your campaign.


Online Marketing: Will it Benefit You?

With offline marketing, you will only know whether it worked once the campaign is completed. With online marketing, you are able to view the results in real time and will be able to make adjustments to the campaign from the beginning all the way to the end.

This is one of the main benefits of marketing online. But it is by no means the only one.

There are plenty of ways to market, with some being more effective than others. Digital, however, is no longer seen as a competitive advantage, but rather an absolute necessity.

Online Marketing Improves Leads

Businesses of all types and sizes depend on leads for growth, as well as survival. While going out and finding them is essential for most businesses, there is a lot to be said for an approach to advertising, that brings leads to you.

Advertising on Google Ads, even on social media, will bring your leads to you. This is because you can target the exact type of people who are interested in brands similar to yours. You can also put ads and your website in front of people, who are actually searching for what you offer.

Almost every area of digital marketing works to build the quality and quantity of leads.

Brand Building through Digital Marketing

Online marketing is brilliant for building brands. Especially with platforms like Google Ads’ Display and Search networks.

These get your brand, website and offers in front of people who are already searching for what you do. For what you have.

Even if they don’t buy right away, they will remember your name when they are ready to; if you get it right.

Digital Marketing is Accessible

When looking at the points mentioned above, you might think that this kind of advertising is too expensive for small, or even medium businesses.

Fortunately, like everything else on the internet, online marketing makes advertising affordable and accessible to everyone.

This makes it advantageous to businesses of all shapes and sizes.

Online Marketing with Right Click  Media

The best approach to online marketing, is to have an agency walk beside you through it. If you can work with a Google Premier Partner, all the better.

REQUEST A QUOTE from Right Click Media today, or visit our website for further information.