Many small business owners believe that their businesses cannot benefit from having a website or they believe that a website is not within their budgets. Below are 5 reasons why your company needs a website.
1. Small businesses gain credibility
More and more people will look online for information before any other source. Your small business will gain credibility by creating a website. There is a risk that potential clients will turn to your competitors if they have a website up. You could also redesign your current website if it is not well done which will give your business a more professional image. If you work from home, a website is a must.
2. Having a website can save you money
You may think that a professional website is well outside your budget but you can simply not afford not to have one. The main expense is the initial building costs but once the site is up, there are some running costs but they are not expensive. When comparing the reach of a website and a newspaper ad, the reach of a website will be far greater than the reach of a newspaper article.
3. A website allows you to keep your customers informed.
Your website will basically be an online brochure or catalogue. You can show people everything your business is all about, show them your premises to increase credibility even further and list all of your offerings, prices, contact information, etc. You can also keep your customers updated with relevant industry news and what is new with your business.
4. Websites are accessible around the clock
Anyone can access your website from anywhere at any time which makes it highly convenient for them, especially if they are on the other side of the world with different business hours.
5. You can target a far larger market by having a website.
In addition to all the above benefits, your website can be another channel whereby people can purchase your products or services through an online store. They can buy them 24/7 and all you need to do is arrange delivery. There are also many payment options available to them to ensure you don’t lose a sale.
Right Click Media are a digital marketing agency that will build you a professional website to suit your specific needs. Our team of highly skilled and creative website developers will take care of everything for you, leaving you with the website you deserve.