SEO is short for Search Engine Optimisation.
What is Search Engine Optimisation you ask? It is a methodology of strategies, techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by potential clients.
It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site, this is where SEO comes in. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user. SEO is typically a set of “white hat” best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.
Search Engine Optimisation is therefore extremely important for any company trying to attract more business through their website.
Right Click Media are based in Johannesburg and Cape Town, we offer professional Search Engine Optimisation services and are capable of running SEO for any website, effectively bringing them up the ranks in Google and increasing web traffic.
Below are some of the standard SEO steps we take to achieve this:
As part of our SEO, We perform industry-specific keyword research to ensure we are using relevant keywords when optimising websites for search engines. We compile a refined list of keywords that will be suited to the products or services that the website offers. We then use these keywords strategically when performing ‘On-Page’ Optimisation.
On page Optimisation
During this SEO step, we strategically implement keywords throughout a page or set of pages on the website. This makes these pages relevant to searches that contain these keywords. In this way the search engine is able to find the site more readily.
Site submission to all major search engines
This is the process of submitting websites to various search engines, including Google, Bing and Yahoo. This benefits the site’s ranking by assuring that web pages are accessible to people searching for the site. Once a site is listed it becomes far more discoverable.
This process involves submitting your website to various online business directories. This allows for various links that lead back to your website, effectively increasing traffic. We submit to Hotfrog and Cylex, amongst others.
Content is one of the best ways to attract a potential client to your website. Articles act as a great introducer to products and services, and hyperlinking related articles directly to your site is a sure way to increase web traffic. We offer an article writing and submitting service where our team of copywriters draft articles, submit them to various platforms (such as articlesbase.com) and hyperlink relative keywords directly to your site.
We use professional analytical tools to provide our clients with in-depth monthly (or ad hoc) SEO reporting. These reports are fully customisable and we craft each reporting system to suit the individual needs of each client. We report on information such as various traffic sources such as paid traffic, organic traffic and referral traffic, device usability (mobile, tablet, laptop etc.), location and other demographics, conversion rate, bounce rate and more.