INITIAL SETUP
Establish a keyword list (up to 15 keywords)
Installing SSL (may be required to purchase separately)
Content Audit and Strategy
Conversion tracking
Reporting set-up and tagging
What’s next…
ON-PAGE OPTIMISATION
Content Strategy Implementation (billed per hour)
Titles
Meta Data
Heading Tags – H1 and H2
Body Content
Alt Tags
SEO Friendly URLs
Keyword Bolding
Keyboard accessibility
Site Map Submission
Canonical URLS
STRUCTURED DATA (Rich Snippets)
Structured Data Testing
Structured Data Implementation (up to 20 pages)
Organisation
Articles
Products
Courses
Events
CONTENT CREATION
Infographics (1 per quarter )
Website Content (charged at hourly rate R660)
LOCAL SEARCH WEBSITE OPTIMISATION
Google My Business/Bing & Yahoo Local Listing Optimisation
INDEXING
404 Errors
XML Sitemap Creation
Robots.txt
No Index Tags
Mobile Compatibility (billed per hour)
CONVERSION TRACKING
Web Form Conversion Tracking
Email Click Tracking
Call Click Tracking
REPORTING
Rankings Report
Monthly Stats Reports