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Video marketing trends for 2024!

If you aren’t already persuaded that video is the most popular type of internet entertainment, it’s time to get on board and bring your small or large business with you!


The importance of video marketing in a comprehensive marketing strategy is growing. According to research, 84% of customers have been persuaded to purchase a product after seeing a video. In addition, they are twice as likely to share videos than other forms of internet content.

These are some of our video marketing trends predicted for 2024.

Live video

As the pandemic froze in-person gatherings and experiences, the value of live video increased since 2020 as an essential tool for companies to stay connected with their customers. In addition, our perception of what sort of content is streamable has completely changed.

Everyone from influencers marketing products to music artists staging virtual concerts use live video. As a result, live video should be at the top of your video marketing list. Even when life returns to normal, consumer demand for live video content is likely to continue to rise.

And, while consumers enjoy video material in general, they interact far more when it is live. On Meta, for example, consumers watch live videos for three times as long as pre-recorded films, and live content produces six times as many interactions.

By embracing live video now, brands can increase engagement and gain a competitive advantage. Live videos provide proof of authority by demonstrating your knowledge in your subject quickly. When you offer your topic in a live video, you appear confident, experienced, and ready to communicate with your audience.

Smartphone production

Gone are the days when video marketing necessitated high-priced equipment and a large production budget. Instead, even companies with the means to do so are turning to cellphones to generate more relevant, authentic content.

These days, social media influencers often outperform seasoned video marketing experts in the art of creating smartphone video content. TikTok, vlogs, sponsored adverts, you name it – when it comes to smartphone video, it’s the amateurs who are doing it best right now.

Search-optimised videos

SEO is nothing new, but what about search-optimised videos? According to Forrester, videos are 53 times more likely than other traditional SEO tactics to earn first-page rankings. To improve your search engine rankings through video marketing, focus on relevancy, consistency, and backend optimisation.

To begin, ensure that each of your videos has a precise aim in mind. Then, make them relevant to customers by addressing their queries, educating them on critical brand-related issues, and providing engaging video content.

Next, maintain consistency. Ensure you create and upload video content regularly enhance traffic.

Finally, don’t overlook crucial technical optimisation procedures such as title tags, keywords in descriptions, selecting acceptable thumbnail photos, and replying to comments to increase engagement.

It is critical to optimise video content for search results since Google allows people to locate relevant information without watching the full video in search results. You can better tailor your material to specific search queries if you label and separate it according to the subtopics you cover.

Vlogs

One of the most successful methods to connect with consumers, build your brand identity, and engage your audiences is through brand storytelling. Vlogs (or video blogs) are an excellent medium for sharing those stories.

They cast the creator or brand as the primary character, presenting the tale of subjects, events, and experiences from their point of view, helping customers to better understand who they are.

Vlogs are another video marketing strategy that influencers have mastered. In addition, it has raised the stakes for conventional bloggers in a world where even amazing text-only storylines aren’t enough to keep users returning for more.

However, data reveals that most vlog content is released by individual producers, implying that it is time for businesses to jump on board with this video marketing trend. Vlogs are an excellent way to establish a human connection between your team members and your audience, show off your brand’s personality, and keep customers coming back for more of your content.

Social media stories

Social media storeis

Social media stories, like vlogs, exhibit a brand’s personality and build a more personal connection than other forms of video content. But not all social media stories are the same. They are mainly intended to be more relaxed. If vlogs are an edited version of your brand’s overall story, social media stories are the day-to-day outtakes that don’t make the cut but that everyone still wants to see.

Social media stories also provide several opportunities for interaction with your customers. Use Instagram’s questions feature to conduct Q&A sessions with your followers. Post polls to solicit feedback on items and ideas.

Request that followers tag you in their own stories so you can see how they’re using your products or services. Stories, which have been made popular by Meta & Instagram, are among the most engaging sorts of video content since the ephemeral nature of the material improves engagement.

Silent videos

Marketers are now making videos that are expressly designed to be watched silently.

An estimated 85% of Facebook videos are watched without sound. In fact, 80% of consumers report having a negative reaction when an ad abruptly plays a loud sound. People watch movies on their cellphones everywhere they go – in crowded waiting rooms, public transit, classes, and even during meetings. As a result, it’s crucial that your video marketing strategy is optimised for quiet viewing if you want people to stay and watch your material. The good news is that adding closed captions is all that is required to keep people interested most of the time. Captioned ads are viewed for 12% longer than non-captioned ones. Ensure your video is captioned or has text overlaying that describes the material to ensure your message gets across.

YouTube, for example, offers automatic captioning, but if you want to prevent uncomfortable blunders & incorrect translations, you should oversee the captioning of your videos.

User-generated content

Consumers trust user-generated content (UGC) far more than branded stuff. In fact, 85% believe UGC is more trustworthy, and over 70% believe it is more honest and attractive.

Instead of fighting the trend, collaborate with happy consumers & have them act as brand ambassadors. For example, customers may create video content for their own social networks, which you can then reshare to increase its visibility.

This user-generated material improves customer trust and impacts buying decisions over time. And, with the correct strategy, finding brand champions may be simple. Offering rewards, collaborating with influencers, developing referral programs, & just asking are all methods to entice delighted consumers to share stories and videos about their great experiences with your company.

Types of videos

Once you’ve figured out which of these video marketing trends could work for your business, take some time to decide the type of video you need to produce based on your ultimate marketing aim.

Explainer videos

An explainer video is a short video that presents a company’s product, service, or business idea compellingly and efficiently. It is typically used for marketing or sales reasons and are more aesthetically appealing than salespeople. They may also employ infographics to aid in the visualisation of the service or product.

Explainer videos have been a big success, according to Hubspot. Most individuals (94%) report watching explainer videos to understand more about a product, with 84% persuaded to buy.

Vertical videos

If you want to prevent unpleasant scaling and a lack of optimisation across devices and social media platforms, choose a vertical format for your videos. This is because vertical videos are significantly less likely to be cropped weirdly by platforms and mobile websites, and they are favoured by online viewers over horizontal ones.

Personalised videos

Personalising content is not a new concept, but it is a relatively recent one for video marketing. Nevertheless, more tailored videos are developing, showing promising outcomes in keeping people interested and making them more willing to share the content. The idea is simple and similar to customised emails in that elements of the video may be updated to include the viewer’s name, face, selections, etc.

Product 360° videos

A more targeted, sales-oriented video marketing approach is using 360° videos. People want realistic, thorough photographs and descriptions of things when shopping online, and 360° videos are a terrific method to reveal specifics and put the products in a more relevant context.

The 360° feature may also be used to promote your business or a holiday location, or anything else where the visual aspect can sell itself and offer the viewer an impression of your company’s personality.

TikTok & YouTube: The Short-form & Long-form Video Trends

In the ever-evolving landscape of video marketing, platforms like TikTokYouTube play pivotal roles in shaping trends and engaging diverse audiences. Here’s a glimpse into how these platforms are influencing the video marketing scene:

TikTok: The Rise of Short-form Creativity

With its explosive growth, TikTok has become a powerhouse for short-form video content. Brands are leveraging TikTok’s engaging format to connect with younger audiences through innovative challenges, trends, and storytelling. Discover how your brand can ride the wave of TikTok’s popularity to create memorable, shareable content.

YouTube: Long-form Content

YouTube remains a cornerstone for long-form video content, offering a vast platform for in-depth storytelling, tutorials, and brand narratives. Explore the potential of YouTube in expanding your brand’s reach & establishing authority within your niche. From product reviews to comprehensive tutorials, find out how to optimize your YouTube strategy for maximum impact.

As you navigate the dynamic world of video marketing, incorporating these platforms into your strategy ensures a comprehensive & effective approach. Whether it’s the short, snappy allure of TikTok or the enduring appeal of YouTube’s long-form content, each platform offers unique opportunities to connect with your audience and elevate your brand.

Contact Right Click Media for details

Since video marketing are crucial to a great marketing plan for 2024 & beyond, the specialist team at Right Click Media South Africa can offer you a comprehensive video production and marketing package tailored to your brand and marketing objectives. Our team handles all areas of video marketing, from pre-production to production, post-production, and marketing. If you’d like to chat with us about creating your video and video marketing strategy, get in touch with Video Specialists to ensure it works for you.

Video shoot example for Machine Moving & Engineering, by Right Click Media
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