Home » Articles » The Importance Of Having A Social Media Presence

The Importance Of Having A Social Media Presence

2024 has seen social media platforms gain even more users, highlighting the fact that it isn’t going anywhere, anytime soon. The statistics indicate that among the 3 or so billion internet users in the world, 2 billion of them have active social media accounts.

The pioneers of social media, that being companies such as Twitter, Facebook & Instagram, have become marketing giants, offering businesses valuable data about their customers, including demographics & marketing trends.

Customer Insights

These platforms generate a substantial amount of data about your customers in real-time. There are billions of likes on Facebook, millions of tweets and of course, millions of videos and photos uploaded to Instagram daily.

Behind all these posts are customers and with accounts. What this means is that you will have access to who they are, where they’re from, how they feel about your brand and their search habits.

By using social media to market your business, you will gather relevant customer data, which you will then be able to use in order to make sound business decisions, particularly in your marketing efforts.

Increase Amount Of Brand Awareness

Having a presence online has never been more important, making it much easier for customers to find you and connect with you.

By connecting with your customers on a deeper level, making them feel as if you are a transparent and open business, which includes being as fun as possible, you can increase customer retention as well as brand loyalty.

Studies have found that around 50% of people who follow brands on social media are loyal to those brands.

Targeted Ads And Real-Time Results

Advertising on all of these social platforms is an inexpensive way to promote your business, and products or services, while keeping your customers informed.

Using these platforms offers powerful targeting systems to ensure you reach the right audience. There are very specific demographics for you to select when choosing who you want your advert to reach.

Converting Leads

Social media can increase sales as well as customer retention because of timely customer service, regular interaction & clever marketing.

Studies have found that social media is the most effective way to identify key decision-makers in a home as well as new business opportunities. Many companies that are selling goods over social media reported an increase in their sales.

Want to capitalise on all these amazing benefits but you simply don’t have the time or the manpower to run a social media campaign? At Right Click Media, we are the experts in social media campaigns and we will take care of everything for you and send you a report every month.


Further Reading:
Find Us: