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Know Your Target Audience: iGens

Right Click Media

Change is not only unavoidable; it is often actually good. As old ways of doing things give way to the new, so too must our businesses change the way that we see our customers. We have to investigate our target audience. We have seen many shifts over the past few years in the types of […]

Know Your Target Audience: The Millennial

Target Audience Millennial

I fall into the target audience that grows tired of the title ‘millennial’. But as a content creator at a digital marketing agency, I can’t deny the value in finding key characteristics in your audience. To say that every millennial is the same would be downright irresponsible and of course, wrong. However, due to their […]