Social Advertising: The Double-Edged Social Review Sword
Social media advertising modernises word-of-mouth marketing excellently. This is largely in part to the review systems that platforms like Facebook offer. Because of this, it has become such an integral part of digital marketing. But it can be a bit of a double-edged sword, with positive reviews improving the reputation of your business and brand, while […]
Social Media Marketing 2023
It’s undeniable that social media has evolved into a pivotal force in both society and the business world. Consequently, companies and digital marketing agencies worldwide have dedicated significant resources to create compelling social media campaigns on platforms like Facebook, Twitter, and Instagram. However, the changing ways users engage with these platforms and the platforms themselves […]
The How and Why of Keyword Research
Conducting thorough and meaningful keyword research is an integral part of all of your SEO efforts. In order to drive the right kind of visitors to your website, you need to know exactly what they are searching for. Of course, this isn’t exactly a revelation in the online marketing word, most digital agencies and even […]
In the ever-evolving realm of social media, Instagram has recently undergone a series of transformative changes. This article aims to shed light on the latest updates to the popular application, exploring alterations to its aesthetics, functionality, & advertising capabilities. A Fresh Look: Redefining the Instagram Logo: The first noticeable change is the revamped Instagram logo. […]
