Social Advertising: The Double-Edged Social Review Sword
Social media advertising modernises word-of-mouth marketing excellently. This is largely in part to the review systems that platforms like Facebook offer. Because of this, it has become such an integral part of digital marketing. But it can be a bit of a double-edged sword, with positive reviews improving the reputation of your business and brand, while […]
Ideal Social Media Marketing Platforms
Let’s talk about social advertising because platforms like Facebook and Instagram are designed with digital marketers in mind. Social media marketing is now a mainstay in the industry, with about as much promotional weight as Google itself. But there is an overwhelming number of these platforms, many of which are better for some marketing objectives than […]
