There is no denying the important role that social media has come to play in society and business.
This is why so many companies and digital marketing agencies around the world have been investing a lot of time, money and effort into crafting the perfect social media campaigns for platforms such as Facebook, Twitter and Instagram.
Although, as users start to use these platforms differently, and the platforms themselves change, it is important for campaign managers to look at the trends in order to use them effectively.
Here are some trends on social media that have been developing and are not looking to slow down as the year rolls on.
Twitter for Social Media Marketing
Twitter has been on a decline for some time now, but this year it has been largely categorised by lethargy and disinterest. It is not to say that there aren’t active users, simply, that the amount of suitable users is decreasing slowly, year by year.
Instagram for Social Media Marketing
Instagram has become the go to social media for people of all ages, where photos, videos, memes and relevant news can be found and shared quickly and easily.
Due to this, the amount of users is increasing steadily, with there being enough suitable users in order to create campaigns for virtually any market out there.
Having said this, your digital marketing agency will have to focus on targeted, and maybe niche, keywords, in order to get traffic to your site.
The Potential Of TikTok for Social Media Marketing
TikTok has become another social media app which has taken the world by storm, with more users joining by the day, in order to either consume the content on the app, or to create their own content.
Having said this, there are not a lot of businesses who have jumped onto the bandwagon, where they could be creating content which is fun and informational, increasing brand awareness, while also advertising their products or services.
There is also the possibility to post advertisements in between TikToks, which is another avenue to get your business out there and into the mainstream.
Get in Contact with Right Click Media Today
If you would like to know more about how your company can benefit from the skills, experience and expertise of a professional team of digital marketing specialists, contact a representative from Right Click Media today.