Social Media Campaigns
Who would have thought that one of the most effective marketing tools today would be completely free? That’s right, no one. Facebook is the largest social media in the world and the number of users are increasing every year. Social media campaigns are where you will run a marketing campaign on Facebook, Instagram, Google +, YouTube and LinkedIn.
Many people will search online for businesses before searching anywhere else and with smartphones, more and more people have access to the internet than ever before. Social media provides you with a more direct link to your customers. You can post all kinds of things on your Facebook page, product related or not.
Facebook and other social media campaigns involve direct, targeted marketing, it isn’t just random. This means that your ads will reach the most relevant consumers which are the ones that are likely to purchase whatever it is you are offering. The social media campaigns will involve carefully chosen demographics and algorithms to ensure your ads reach the right consumers.
Social media campaigns will also involve something called like generation which will exponentially increase the amount of likes on your Facebook page. The more likes your page has, the more people it has reached and the more people are aware of your brand.
Instagram campaigns can be used to increase your brand awareness and generate leads for your businesses. It can also be useful to keep track of what your competitors are doing, Facebook is also great for this FYI. Instagram is also one of the “cleaner” social medias where its more about images and videos than anything else. You can show off your products and leave a short description about them, some people prefer this. It gets straight to the point and it doesn’t use up much time in most consumer’s already busy day.
You can also track all the analytics about your campaign directly on Facebook. You can monitor the amount of likes you’re receiving, how many people clicked on your post, how many people clicked on your website, how many people your post reached, etc. If your posts aren’t reaching as many people as you would like them to, you can boost certain posts which will increase the reach and gain more exposure for your business.
We at Right Click Media, run all kinds of social media campaigns on behalf of our clients, after all, we are the experts.