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SEO trends for 2022

Each year brings a range of upsets and opportunities to the world of SEO as Google rolls out updates to its ranking algorithms. Annual changes are driven by web users’ behavior, sentiments, and habits globally. Being aware of these changes can help you conduct search engine optimization campaigns that make all the difference.

AI everything

One of the first things to note is how AI will impact search engine optimization since Google’s latest RankBrain algorithm is said to be this year’s most important ranking factor. Speculation about what this algorithm does is that it evaluates optimal user experience to find the information they want and keep visitors on your site. As a result, you should ensure your content is informative, captivating, and purposeful.

Long-form content is more important

Search engine optimization has always been closely tied to content creation, and this year is no different. However, content is transforming due to a need for more detailed information and engaging experiences. As a result, there will be a shift from short-form content to long-form, where some of the more successful blogs and articles are coming in at a staggering 3 000 words, compared to the previous 500 to 1 000 goals. Although the content length is expanding, it still needs to be organized and structured to ensure a positive user experience.

Pay attention to mobile-friendliness

Most internet users access the web through their phones, and this number increases daily. Because of this, 2022 is seeing even greater importance being placed on mobile-friendly designs and content, which can be a challenge for content creators who need to hit the long-form word count. Again, exceptional organization and designs that ensure a better and easier user experience are essential for success.

Double-down on Google’s ‘EAT’ principles

Google’s EAT principles for positive rankings are:

Expertise

Authoritativeness

Trustworthiness

In an ever-expanding digital space where competition between websites continues to increase, having a solid search engine optimization strategy that ensures these goals are met will help you stand out as an industry leader and lead to more favorable search rankings.

Video is even more important this year

Video has outpaced nearly all other forms of content in terms of consumption, with literally billions of users on YouTube alone. In addition, TikTok, Instagram, Meta, and your own website are the ideal platforms to get videos in front of the right people. Video adds to the user experience of your campaign, making it a massive ranking factor if you take advantage of it this year.

Focus keywords on user intent

User intent is becoming increasingly important where keywords are concerned. Remember, when setting up your keywords for organic rankings, you need to think about your prospect’s intentions, what they are looking for, and how they are likely to ask that question. While it might take a bit of time and research, matching your keywords up with searcher intent will dramatically boost the results of your campaigns.

Contact Right Click Media for details

With so many changing things involved in each year’s trends for search engine optimization, it can be challenging to navigate your way through a successful campaign. Fortunately, you don’t have to do it yourself. Get in touch with Right Click Media today to learn more about how we can help you make the most of your website.