The top positions on the search engine results pages are known to receive most of the impressions and clicks, which is why ranking in these top spots could result in significant increases for your website and business. SEO is helpful because it also focuses on creating keyword relevant and informative title tags and meta descriptions, there title tags show up in the results pages. Optimising your tags and descriptions help to increase your click through rage and this promotes increases in qualified traffic.
SEO ensures that you have trackable and qualified results, regardless of whether your website is ecommerce or non-ecommerce. With SEO you are able to track almost anything, things like traffic, conversions and increases in rankings. When it comes to ecommerce websites, SEO can help you see exactly which paths users have taken in order to complete a sale for you all the way down to which phrase or keyword they used to search for you at first.
SEO is one of the most cost effective way you can market you business, this is because it targets users who are actively searching online for your products and services. SEO’s inbound nature assists businesses in saving money as opposed to outbound strategies like cold-calling. While cold-calling is still an effective strategy in many businesses, the leads generated usually cost 61% more than the leads that are generated by an inbound strategy like SEO.
Increased Site Usability:
By trying to make your website easier to navigate for search engines, SEO assists you by making your website more navigable for your users as well. With SEO your sites links and architecture is rearranged in order to make pages within the website easier to find and to navigate.
Since having your website rank in the top positions result in significant impressions, it will also translate to much more exposure for your website. And being on the first page of Google for targeted keywords will not only help users to associate your brand with the keywords, but it will instil trust as the companies on the first page are generally more trustworthy.
Visit the Right Click Media website on www.rightclickmedia.co.za for more information on how we can help your business grow.