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SEO and What It Does

SEO is the acronym for Search Engine Optimisation. In short, SEO is using strategic keywords to increase the likelihood of a brand, business or topic appearing first on certain and related searches on search engines, such as Google or Bing. It is a key feature to a successful digital marketing campaign.

How Does SEO Work?

SEO is done with the expertise of a digital marketing agency or marketer. It can be broken down into a four step process: 1) one will submit a new website to the search engines. 2) Search engine programs, called spiders or bots crawl through each page and index them. 3) Keyword relevancy: Relevant keywords that appear in the content, inbound links and meta tags are noted by the bots or spiders. 4) Once the search engine has determined the site’s relevancy, the site is ranked and appears in search results.  It is all based on the writing of the content and the use of relevant works and phrases that people will search.

Why your brand should use SEO?

If the previously mentioned benefits of SEO are not enough, the reason a brand needs a digital presence and should consider SEO in their digital strategy is that so many brands are doing it, and more than likely your competitors are doing it too. If your competitors are taking advantage of this and they are appearing before your brand or business on search engines.

How to access SEO

To obtain these benefits of SEO and allow your brand or business to grow in the digital world, continue to read up on the benefits and functions of SEO at Right Click Media at