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Key elements when building a website for South African Businesses in 2024

When building your website, you must brief your digital agency on how many pages you need. So let’s have a look at the key elements you should include.

So many business’ say ‘You’re the professional’ but the truth is that nobody knows your business the way you do and you brief your developer, you will be astounded with the output or not – quickly.

A landing page

According to research, 99% of websites have a 10-second opportunity window, which means visitors decide whether to stay or leave in 10 seconds. Your home page is your chance to pitch your business offering, products, or services and hook your customers by explaining how you can solve their problems.

Good navigation is key for visitors to quickly find what they’re looking for.

To begin, keep all important information above the fold – the area visitors will see before scrolling down.

Maintain a simple design for your home page. Add one featured image or video above the fold and a short headline introducing your company. Below that, you can include a subheading or a sentence that describes your company in greater detail. Remember to have a strong call to action to tell visitors what you want them to do.

Additional tips for creating your home page during a website build:

  • Use clear labels with words people are familiar with for navigation.
  • Apply the three-click rule. People should be able to navigate your site with the fewest number of clicks possible. According to the three-click rule, visitors to your site should never be more than three clicks away from finding what they are looking for.
  • Don’t forget about your website’s footer. Visitors expect navigation options and contact information in the footer, so include it.

An about page

This page should introduce your company to visitors. It’s where you tell your brand’s story, share your values, and unpack your vision. If you’re unsure what to include on your about page when your agency is building your website, start with the following details:

  • What are your company’s values, and what makes it unique?
  • A brief history of your company
  • Where are you? Include which area(s) you service if applicable.
  • Customer testimonials or reviews
  • Links to your social networking pages
  • If you have a newsletter sign-up button, include it.

Ensure all the information you include is current and relevant. Don’t forget to include any awards your company has received. However, it’s critical to remain genuine if you want your customers to have faith in what you do and why you do it.

Product or service pages

Your products and/or services pages should explain what your company provides. This page should be simple to scan and navigate for visitors. When building your website, brief your digital agency to create a separate page for each product or service if you have an extensive catalogue, as too much information can be overwhelming.

Some key elements to include:

  • Each product or service described in detail.
  • A feature breakdown.
  • Any significant benefits or issues you’re resolving for your customers.
  • High-quality images and/or videos.
  • The cost of each product or service and whether VAT is included.
  • Customer feedback
  • A call-to-action button to assist customers in placing their orders.

A contact page

Customers must be able to contact you, so include your phone number and email address. It’s also a good idea to include Google Maps if you have a public address. This will help customers find you. Another excellent idea is to integrate Google My Business.

You want to make it as simple as possible for customers to contact you. Contact forms can help in automating the process. However, you should keep your forms simple and only request the necessary information.

A news or blog page

The blog or news page is frequently overlooked, but it is critical to the success of your website. To begin with, it’s an excellent search engine optimisation (SEO) tool, which is essential if you want your website to reach more potential customers. Furthermore, writing blog content allows you to target keywords you may not be able to include on your landing pages.

  • Aside from SEO, a blog page can:
  • Provide you with additional content you can easily repurpose for social media.
  • Convert traffic into leads with strategically placed calls to action (CTAs).
  • Establish yourself as an expert in your field. However, you must ensure the content you publish is accurate and useful to your readers.

Contact Right Click Media for details

Now that you know the key elements to include to improve your user experience consider contacting Right Click Media to build your website. We can help you recreate an existing site or create a new site guaranteed to rank high on any search engine. Contact our team today to discuss your needs.

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