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Instagram has undergone many changes in the past month. This article will give you more information regarding the changes of the application.

Firstly, users may notice that the logo looks very different; it is filled with a spectrum of pink, red and purple undertones. The logo is a lot different to what we are used to.

The functionality of the application has also changed. Instagram aspires to enhance the experience of the user by changing the order of the posts. The application will now use algorithms to personalize the user’s feed- the reason for this is to appeal to the user’s interests, and will depend on the relationship that the user has with the ‘follower’. The user will still be able to view all the pictures in the feed, however, the feed will no longer be shown chronologically.

Some Instagram users are going as far as asking their followers to get notified every time they upload a new image. This function is also new to Instagram and insures that followers don’t miss a single post of their favourite pages.

Advertising on Instagram is also possible. The next step for advertising on Instagram will be to gain more control over what is displayed on the feed. By displaying the posts according to the algorithm, the application is able to gain control and is able to reduce clutter. The application is able to serve more relevant and engaging content and therefore create more spacing for adverts to flight. The fact is that now that the application is able to show posts to user’s that are interested means that marketers are advertising to people who are more likely to be interested in their product or service.