2020 has had a rough start so far, which is where digital marketing comes in.
January was the longest month in history, February just came and went, and March saw the planet grind to a near halt because of the Corona virus.
While all parts of the world have reeled from this, small to medium businesses face the most difficult times as a result.
Survival is on every business owner’s mind now, which means that business needs to keep turning over during all this uncertainty.
Which is why adaptability calls for a few new approaches to marketing that match our current, unprecedented socio-economic climate.
Our digital marketing agency may have the answers. Here are a few marketing trends that will be the torch of hope during our current difficulties:
Creating Remote Business Communities with Digital Marketing
Social distancing is putting a lot of strain on all types of businesses, particularly those that are reliant on a salesforce that now can’t make contact physical with their prospective clients. For many, this means an unwelcome pause in business.
However, in this digital age that we live in, there is a multitude of ways to contact buyers, and the internet offers an effective way of doing so.
So for those that have felt the squeeze of this interruption to global business, now is the time to pay close attention to your digital marketing strategy, since the web is one of the only places left for them to meet with you.
Social Responsibility is as Important as Ever
The hardships faced by the entire globe at the start of 2020 has shown us that the global community is more capable of unity than we think (despite the irony of social distancing bringing it on).
Those companies that have taken a stance to limit the impact of COVID-19 by helping their communities out, are already taking a socially responsible approach to building their brands.
If your business is in a unique position to give back to society during this challenging time, now is not the time to fly under the radar.
Establish your brand as a vital part of your local community by helping those that need it the most.
Video for that Human Contact
Human contact, while currently limited to us, is still an important part of our daily lives, and many of the people around the world who are not getting it, will be turning to video to get their fix of a friendly face.
This means that video traffic on platforms like YouTube, Facebook and Instagram can be expected to soar over the next few months, which presents businesses of all types with an opportunity to reach their prospective clients, through a channel that is in demand.
If your business hasn’t paid much attention to video in the past, now is the time to do so. If it has, doubling-down on your efforts will get you results.
Contact Right Click Media Today
Here at Right Click Media we have the skills and experience to take your business online so that the wheels of business can keep turning for you and those in your company. Let’s work together to keep prosperity and hope high during the challenges that this year will bring.
Contact Right Click Media to find out more, by visiting our website right now.