Managing your own online marketing campaign can be a complicated affair, especially as far as your Google Ads campaigns are concerned.
Getting the right message out to the right people, using the right advertisements will ensure that your campaign is a success.
Right place, right time and right price are all factors to consider when starting to design and implement your advertising campaign.
To help you get this right with your campaign, here is a little bit of information surrounding what determines the quality, success and placement of an ad when it is shown on the Google Advertising Network.
Where your ads are placed has a major impact on their ability to generate high quality leads, as well as creating brand awareness.
This ensures that your brand is getting out there, getting noticed, and your website is getting the necessary traffic to provide you with potential customers.
Here are a few of the places that your ad can appear:
Using the Google Search Network to match your chosen keywords with search queries posed by potential leads allows you to fly a simple text based ad to customers.
These are the individuals who are searching for your product or service and by displaying an ad alongside their search results with a headline, description, a display URL or contact information, you are providing them with what they were looking for.
As Display Ads
The Google Display Network allows you to fly ads that are interactive, made up of images, text and video to create brand awareness.
What these ads do is offer information, which is displayed on various websites, providing relevant information to the consumer, based on what they searched for.
This means that your ad will be shown to an audience that is already showing an active interest in what you are advertising.
Those campaigns that make use of the Search and Display Network can have their ads displayed on mobile websites as well as apps, and since the number of people searching for products and services on their mobile devices increases by the day, many businesses are seeing advantages to displaying and optimising their ads for mobile use.
One of the greatest challenges to any marketing campaign concerns ensuring that your message reaches the right audience.
With the Google Advertising Network, particularly with the used of Display, you have full control over who gets to see your ad, by targeting specific demographics such as geographic location, age, browsing habits, race, gender and individual interests.
Contact Right Click Media Today
Successfully managing your online campaign on the Google Advertising Network will not only generate more leads for your business, but will also ensure that they are of the highest quality. For more information on running an online campaign for your business, feel free to contact a team member from Right Click Media today.