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Five best free SEO tools for small businesses In South Africa

In today’s digital age, the importance of having a strong online presence cannot be overstated. Whether a small business owner or an aspiring entrepreneur, search engine optimisation (SEO) is critical to your online marketing strategy. SEO can help improve your website’s visibility on search engines like Google, increase organic traffic, and ultimately drive more potential customers to your business.

While numerous paid SEO tools are available, many small businesses operate on tight budgets and need cost-effective solutions. Fortunately, several free SEO tools can help you optimise your website without breaking the bank. This article will explore the five best free SEO tools for small businesses to enhance their online presence and drive success.

Google Search Console

Google Search Console, formerly known as Google Webmaster Tools, is an invaluable free tool offered by the search giant itself. It provides essential insights into your website’s performance on Google searches. With Google Search Console, you can:

  • Monitor your website’s indexing status.
  • Identify and resolve indexing issues and crawl errors.
  • Analyse your site’s organic search traffic.
  • Track keyword rankings and click-through rates (CTR).
  • View the performance of your website’s mobile version.

Google Search Console is an excellent starting point for small businesses looking to improve their SEO. It offers actionable data that can help you identify areas for improvement and optimise your website’s performance on Google.

Google Analytics

Google Analytics is another free tool from Google that is indispensable for understanding your website’s traffic and user behaviour. While it’s primarily designed to track website traffic, it offers valuable insights to inform your SEO strategy. With Google Analytics, you can:

  • Track the number of visitors to your website.
  • Analyse user demographics, interests, and geographic locations.
  • Monitor user engagement and behaviour on your site.
  • Set up goals and track conversions.
  • Identify top-performing pages and content.

By understanding how users interact with your website, you can make informed decisions to improve its user experience and content strategy, which are essential components of effective SEO.


Moz, a well-respected name in the SEO industry, offers a suite of free SEO tools that can help small businesses improve their website’s search engine performance. Some of the key Moz free tools include:

  • MozBar: A browser extension that provides on-page metrics, keyword analysis, and link data as you browse websites.
  • Keyword Explorer: Helps you find and prioritise keywords for your content strategy.
  • Link Explorer: Allows you to analyse the backlink profile of your website and competitors.
  • MozCast: Provides a weather report for the Google algorithm, helping you understand any fluctuations in search rankings.

Moz’s free tools are user-friendly and provide actionable insights to guide your SEO efforts. Additionally, Moz offers a wealth of educational resources, including articles, videos, and webinars, to help small businesses navigate the complexities of SEO.


Ubersuggest, developed by Neil Patel, is a versatile free SEO tool that offers a range of features to boost your website’s visibility. Some of the key functionalities of Ubersuggest include:

  • Keyword research: Find relevant keywords, analyse search volume, and discover content ideas.
  • Site audit: Identify SEO issues on your website, including technical errors and on-page optimisation opportunities.
  • Backlink analysis: Explore your website’s backlink profile and track the success of your link-building efforts.
  • Competitor analysis: Compare your website’s performance with your competitors to uncover growth opportunities.

Ubersuggest’s user-friendly interface and comprehensive features make it a valuable resource for small businesses looking to improve their SEO efforts.

Yoast SEO

If you run a website on WordPress, Yoast SEO is a must-have plugin for optimising your content. While it’s not a standalone tool, Yoast SEO seamlessly integrates with your WordPress website to provide real-time SEO analysis and suggestions. Key features of Yoast SEO include:

  • Content analysis: Get instant feedback on your content’s readability and SEO-friendliness.
  • Keyword optimisation: Optimise your content for specific keywords and phrases.
  • XML sitemap creation: Automatically generate XML sitemaps to improve your website’s indexability.
  • Social media integration: Customise how your content appears on social media platforms.

Yoast SEO simplifies the SEO process for WordPress users, making it easier to create content that is both user-friendly and search-engine-friendly.

Feeling a little overwhelmed?

It’s important to note that while these free tools offer valuable insights and functionality, they may have limitations compared to their paid counterparts. Depending on your business’s needs and budget, you may consider investing in premium SEO tools like SEMrush or Ahrefs, which provide even more advanced features for in-depth SEO analysis.

For small businesses looking to take their SEO efforts to the next level, staying updated with industry news and best practices is also a good idea. Websites like HubSpot, Search Engine Land, Search Engine Journal, and many others offer valuable resources, articles, and videos to help you stay informed about the latest SEO trends and strategies.

Contact Right Click Media for details

If you’re seeking expert guidance and assistance with SEO, consider contacting Right Click Media Digital Solutions, an experienced SEO agency with almost a decade of experience in optimising websites across various industries.

Contact our team today to discuss your needs.

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