What is Meant by ‘Content is King’?

Say the words ‘content is king’ to any digital marketing campaign manager and you are likely to get a sigh as a response. It is an old saying, usually an absent-minded soliloquy that all marketing professionals know, and it represents one of the most difficult creative tasks for all campaign managers: that of coming us with consistent, new, interesting and relevant articles, blogs, news-posts or informative passages on their websites.
Anyone who has ever sat in front of a blank word document will know how difficult this can be; throw in the careful use of keywords and negative keywords, and this conundrum only becomes more challenging.
Though the savvy marketer knows how effective the correct employment of content can be for a campaign, so to give you a similar understanding, here are a few crucial reasons why (and I do dislike the triteness of the saying) content is king.
Search engine optimisation for organic rankings and authority
Paying attention to the creation of quality blogs on your site is a great way to make use of keywords that are intended to boost the organic rankings of your website; it is so effective that it is widely regarded as a crucial part of SEO.
On the other hand, consistent content also allows you to build up a repertoire of backlinks which gives your site authority in your industry, further boosting SEO results and exposing your brand to a wider (or more specific) target audience.
Fostering customer engagement
If you create genuinely interesting and unique content that is written to be read (and not simply for SEO purposes) you are encouraging your consumers to engage more fully with your brand.
There is a lot of content available on the web, and the vast majority of it is poorly duplicated from others, is riddled with errors or is downright boring to get through; while these campaigns might serve the purposes of SERPs, they will likely not actually attract any customers, and could end up in a high bounce-rate as users briskly exit your website out of boredom.
Genuinely engaging and interesting content, on the other hand, will be shared, spoken about and will go a long way towards converting potential customers.
Content adds value to your brand
By producing customers that adds value to the daily lives of consumers through tips, advice or useful information will effectively strengthen your brand by adding value to it. Users will associate your image, service or product with the means to enrich their lives or to make them easier, painting your campaign in a very good light.
Contact Right Click Media to learn more
If you would like assistance with your campaign from an agency that understands how to leverage content to make the most out of their search engine optimisation packages, contact a representative from Right Click Media today, or visit our website for further details on our digital marketing services.

Responsive Web Design

Responsive website design is the most commonly used web approach. This approach makes use of CSS media queries in order to modify the presentation of a website based of the size of the device display. The number of responsive sites is increasing fast, from the Boston Globe to Disney to Indochino.
One of the biggest advantages of this approach is that the designers are able to use a single template for all types of devices, and just use CSS to determine how the content is rendered on the different screen sizes. Also, the designers are still able to work in HTML and CSS, technologies that they are already familiar with. Additionally, there is also a fast growing number of open-source, responsive-friendly toolkits that will assist in simplifying the responsive site building process.
The testing and design phase can be very fussy, as it may be difficult for you to customize the user experience for all possible devices or context. We’ve seen those responsive site layouts where it looks like a bunch of puzzle pieces that don’t always fit together. A responsive web design works best with a mobile-first approach, where the mobile use case will be prioritized during the development process. There are progressive enhancements that are then used to address desktop and tablet use cases.
The numbers are high because the responsive approach will cover all devices. Your user is only busy using one device, but they still have to wait for all of their resources and page elements in order to load before they can use it. So basically, performance is going to affect your bottom line. On a smartphone, the conversion rate drops by another 3.5% when your users have to wait just one second. When at the 3 second mark, 57% of users are going to have left your website completely.
While responsive design is very quickly becoming the de facto standard, it is also busy creating new challenges for online businesses, which includes how to optimize mobile performance, how to handle images and often means that websites need to be rebuilt from the ground up with a mobile first approach.
Right Click Media id a digital marketing agency based in Johannesburg. We offer specialized services in SEO, website development, social media and much more. Visit our website on www.rightclickmedia.co.za for more information.

Sylvester Stallone Dies Again

Fake news has become a bit of a buzz-word in the digital world, as it seems to get more and more difficult to sift truth from dishonesty. In this week’s trending searches, we see Sylvester Stallone taking the light one more time as he is surrounded by fake news that reports him walking towards it. In fact, the fake news spread so quickly, that the veteran action hero felt the need to make an appearance to prove to everybody that he is alive if not well. This is not the first time the death of an iconic figure has been wrongfully reported on, but at least this time the misleading information didn’t come from a ‘reputable’ news network. In this instance, at least, the results of the masses grabbing on to fake news were minimal at best, unlike the once premature announcement of Nelson Mandela’s death which even had a negative impact on the South African economy. There seems to be an obsession with fake news, it has been going on for a while and shows little sign of abating. Since the rise of social media mixed up the bag of information gatekeeping privileges in our society, even trusted news sources have been pulling information from dodgy sources and reporting on fake news as though it were real, as is consistently being commented on by the Trump administration in the USA, who have gone so far as to issue ‘fake news awards’ to a number of otherwise respected agencies. As we work through our time in the information age, we need to become a little savvier, selective and critical of what we read, where it comes from, and to what extent we enable it to be spread. The fact that news as blatantly unconfirmed as this can be spread with such ease, should be a little worrying, and frankly, insulting to our collective intelligence.

So How Did Our Action Hero Die This Time?

According to sources on Facebook and other social media channels, Sylvester Stallone recently passed away after a drawn out battle with prostate cancer. The clever writers even accompanied the article with an image of Stallone sporting a sickly look and thinning hair as proof. This comes after a number of hoaxes over the years have been trying to convince fans he is dead. In September of 2016, similar headlines rang that Stallone had been found dead in his home in the early hours of the morning. The difference being that the event in 2016 was not reported on by an amateur social blogger, but actually by CNN themselves.

This should be incredibly concerning for the average news consumer, since international news agencies such as CNN are our go-to places for news that we can trust to hold at least some truth to them. If CNN is neglecting to fact check their reports, then quite frankly it’s not our celebrities dying off that should worry us, but rather the integrity of our informants.

Countering the Rumours

The most recent epidemic of viral fake news got so out of hand that Stallone himself had to issue a statement to prove that he is still going strong. He light-heartedly released a statement on 19 Feb saying “Please ignore this stupidity… Alive and well and happy and healthy… still punching” on Twitter (which has ironically become a more integral source of information than some of our most trusted news agencies.

A Moment for Conspiracy

While in all likeliness the fake news came about as the brain-child of a bored blogger, there is always the chance that it served as a publicity stunt for the up and coming Rocky movie from which the images in the news report were pulled. Though going on the track record of social media platforms and even news agencies, I am more inclined to believe that Stallone and anyone responsible for his publicity, likely had nothing to do with it.

Fostering Honest, Integral and Unbiased News Reports

This brings to light an issue which our collective society has yet to find an amicable way of addressing, that of the reliability of the information we are fed from news sources which we are supposed to put our trust in. While there aren’t many societal side-effects of fake news reporting on the death of celebrities, instances such as this one should shake up the confidence we hold in our understanding of war, politics and global events as they are reported to us.

While many hold back this era of fake news in the opinion that it is undermining our understanding of the world, many others are seeing it as a bit of light shed on the condition of our news-sources as a whole. There is no real way to confirm whether or not fake news is a relatively new phenomenon, or if it has been a latent problem for longer than anyone (other than perhaps people like Rupert Murdock) could ever know.

Propaganda, hype, sensationalism and news seem to have always gone hand in hand, or at least have been since the rise of the internet and social media in our society. As media analyst and comedian, Charlie Brooker sees it, as the net began to take the market share away from news channels (particularly those on television), they had to step up their game and make news exciting so that it would still be consumed by the masses who are quickly moving away to online media.

Is what we are seeing in this instance just another case of sensationalism, or are media users to blame for sharing content without actually checking it?

US President Donald Trump, who is no stranger to being on the wrong end of fake-news, blames media houses like CNN, and has gone so far as to award certain agencies with a ‘Fake News Award’ in a bid to playfully get them to accept the responsibility of abusing their roles as informants.

It’s not True Just Because It’s Online

From the side of consumers, and each one of us is one, we need to be a little more careful of the way in which we consume media, particularly with web channels where most sources have very little integrity, knowledge and understanding to begin with. There seems to be a prevailing opinion that because something is online, it must be true. If everything you read on the internet came from an integral source, it would be far more difficult than it currently is for people to start their own websites. The same applies to television and radio. Remember that just because you heard it through sound waves or read it in a text, does not make it true.

Becoming a Critical Reader

All that we can really do in this regard is to become a more difficult audience to fool. We need to start consuming media with a critical and unbelieving eye. In short, we need to be less trusting of what we read. News sources should be cross examined and looked at in comparison to their competitors, while an active effort should be taken by readers to verify the information they are taking in. In addition to using more than one source to gather information, a critical reader should be extremely selective of the sources they choose to engage with.

Selecting a newsworthy source can be a little difficult, and requires readers to be well-versed in the format, structure and grammatical patterns that otherwise characterise news reports. With enough practice doing this, the reader should be able to spot irregularities such as spelling and grammar errors, incomplete information as well as the use of inappropriate terminology in a news-text. Wherever errors are found, one can assume that the editor of a news firm had nothing to do with letting it slip by them, and likely weren’t even involved in the process of publishing it. In short, it is probably fake.

Look out for evidence of sensationalism as well. You have probably read a number of articles in your life that have tried to report on events as though they came out of a spy novel or action movie. The bottom line is that news is not exciting and energetic; it is boring, official and should never read like a James Patterson novel. If it does, it is likely riddled with too much opinion and bias, or is simply not even worth taking in since it is probably an exaggeration if not completely untrue.

Contact Right Click Media

Here at Right Click Media we consider ourselves professionals in a range of online disciplines, and as such look forward to a future where online information sources can be used with trust and confidence, and therefor would like to see our affiliates growing in their ability to spot dodgy content wherever it may be. To find out more about our digital marketing agency’s services for SEO, web development and social media marketing services, give us a call or visit our website for further details.

What Your Business is Missing by Not Being on Social Media

We all know of social media; it has been a hot topic of conversation for the past few years now. The opinions of social media kind of run down the middle, either you enjoy being a part of it and enjoy connecting with people who have lost touch and finding new like-minded communities, or you believe that social media is a dangerous medium to be associated with. However, you view it; it is not going to go away anytime soon.

Social Media and Businesses

Social media is not just for personal relationships, it is great for businesses and brands too. The benefits are easy to find and easy to understand. For instance, social media for a business is a great way to communicate with your audience for little cost, compared to tradition communication, and you are able to have a direct line of discussion with your consumers. You are able to have a measured reach with social media, which gives you a better idea of how to progress with your messages in the future.

Is Social Media Right for You?

You might be wondering if social media is right for you and your business, of course social media is not the best fit for every brand because your audience might not be active on it or on certain platforms. The decision is best made after plenty of research has been done to justify your choice. Of course social media is not a one size fits all strategy. However, if it is a great option for your brand, it should not be missed lightly.

What Are You Missing Out On?

There are of course, the obvious benefits to social media that everyone has written about in the past, but there a few things that it offers that could be of value to your business. Social media is a great tool for quick research, either it can be a poll, or the followers could explain their thoughts and opinions in the comment section. There are tools that allow you to gain deeper insights into your audiences and your approach to social media, such as Facebook Insights, Google analytics, and so many other websites that offer data from your pages for free that let you know that you’re on the right track and not wasting your time.

Getting the Value from Social Media

Do not deny your business the opportunity to reach a vast audience and gain a greater understanding of them. Get in touch with Right Click Media has the best solutions for your business’s page to be able to get the best from their social media accounts. They have the expertise to help your business grow online and reap the deeper benefits of social media that go beyond counting likes and retweets.

Will South Africa Leverage Digital to Catch Up with the Rest of the World?

In the wake of Wednesday’s (14/02/2018) regime change that saw former president Jacob Zuma and his keepers finally backed in to a corner, the South African streets are filled with electricity and hope for a brighter future as the warm smile of Cyril Ramaphosa ushers in the chance of a much brighter future for us all.

With almost a decade of damage control for the new president to deal with in the coming months, we wait with baited breath to get a better look at what the successful businessman has planned for our future; and after all the silent suffering we faced during the Zuma era, our country is finally expecting some good things to come our way. Still, the task of mopping up and finishing unfinished and mismanaged tasks left by the previous administration is a colossal one. One such area concerns our development into the digital age, which in all honesty, has barely been touched on in a South African context where end-users and civilians have fallen by the wayside in favour of draining money from businesses.

Mobile and email scams have frolicked freely through our digital domains, exorbitant connection and data rates as well as poor service delivery have characterised even the best of our internet service providers, and our communications infrastructure falls far behind some of the least developed countries in the world. Our privacy is disrespected, our personal information sold on to lead generating sweat-shops that call from unregistered numbers in an environment where everything needs to be RICAd. Regulation is too relaxed in many cases and for some reason we still have expensive services for shaped and capped connections; and these are just the issues dealing with service provision and infrastructure; we haven’t even touched on the state of our communications industry as a whole. But South Africans have grown used to the current state of things, we think it is normal; while the rest of the world sales past us at high speeds that come at less of a cost and are available on a much larger scale.

Quite frankly we should be angry, infuriated and disappointed by what has passed for an acceptable national communications policy; and I’m even speaking from the vantage point of a sect of the South African society that has the easiest time gaining access to communications infrastructure; what hope then do those living and studying in rural areas have? In the face of the coming change, hopefully a much better one.

Still, if the issues of our network infrastructure are to be addressed, our country, and government in particular, will need to pay close attention to a number of areas:

Telecommunications needs Healthier Competition

Perhaps one of the main reasons why we are falling behind in the digital sphere is that there simply isn’t enough competition out there to compel internet service providers to up their game in a way that better suits the needs and budgets of their consumers. Whether through fibre, LTE, broadband or mobile data, South Africa has some of the highest tariffs in the world, and by a long shot. We are simply paying too much for services which are rarely even mediocre, because we don’t have any competitive choices.

Service delivery and available data packages also leave something to be desired, both in their pricing and quality. 20megabit speeds are a standard in other parts of the world, representing some of the most affordable connection solutions available to them; while over here, many households are paying a fortune for 1megabit lines that are inconsistent, unsecure and unreliable. In fact, in many cases, that mere 1mb is being shared across multiple account holders who are getting a pathetic fraction of what they are overpaying for.

Customer relations from these service providers also deserves a staggering amount of criticism, and it simply comes down to not enough competition to warrant trying harder. A quick Google search of a handful of our local service providers shows reviews of overwhelming dissatisfaction with client services, support and billing procedures that treat customers like forgettable numbers.

There also needs to be a more competitive market with regards to research and development into new and innovative ways to provide these services. South Africans are in a state of excitement over the introduction of fibre lines, while other countries (some of which are in worse economical positions than ourselves) have been surfing the web through fibre lines for years now, and at much less of a cost. To put this in perspective, consider that the average internet user in South Korea does so from a 100mb line; whereas here, that pleasure is reserved almost exclusively for businesses since only they can afford it.

We also need to foster a better culture of trust between service providers and their subscribers, and this won’t happen until we feel like we are getting a fair deal. At the moment we enter into contracts begrudgingly, almost expecting to have to fight for the services we are paying from, regardless of who the provider is. In such an environment, only mistrust can flourish, which is bad for the South African communications industry as a whole.

Increasing Network Infrastructure

One of the biggest challenges to the communications industry in our country, concerns the availability and spread of the infrastructure needed to provide connectivity to the masses. Network infrastructure is collected mainly around cities and residential areas where it is profitable to have them placed, while massive sects and rural areas struggle with basic phone signal.

Arguably, in this day and age, access to the internet should be considered a basic human right, though with the infrastructure currently available to us, this goal is little more than a pipe-dream.

Solutions to this problem may well take months, even years to come to fruition, and so we need to put a long-term goal in place. Starting not only with infrastructural development, we also need to concentrate on developing individual skills so that our future in the digital age can be more-or-less secured. Getting such an endeavour right will be no small task, and will require the combined efforts of government agencies, independent committees, as well as internet service providers.

By making access available to everyone, we could empower massive sects of the population who currently have limited access to information, education and news.

Expanding Business through Digital

From the side of government, there needs to be more consistent, codified and properly enforced policies that regulate the use of, and delivery of connections to the internet. More stringent policies for protecting the privacy and security of consumers, businesses and agencies also need to be implemented to ensure that the web can be surfed safely by users.

Policies that protect business interests and online integrity also need to be developed on a continual basis, while those involved in the communications industry should be trained and provided with the essential skills necessary for facilitating a fairer and more transparent marketplace.

The infrastructure should also be put in place that allows all businesses to leverage digital mediums for their marketing and communications purposes to the best effect, with minimal interference and in such a way that stands up to the best practices of digital communication.

Lastly, closer attention needs to be paid to the protection of consumers who often fall prey to online scams and phishing schemes which may have devastating financial effects on them, while also putting mechanisms in place that hold guilty parties accountable wherever malpractice is found.

In Conclusion

We still have some way to go before we have the ideal digital terrain in our fair country, but for the first time in nearly a decade it looks like we might actually be on the right path. Though as the situation gets more beneficial all-round, now is the time to take charge of the resources available to you and your business with regards to the digital domain. Contact Right Click Media today to find out more about how we can help to grow your business through carefully planned and conducted digital marketing strategies tailored to your business and target audience; or feel free to visit our website to learn more about our SEO, web development, social marketing and mobile application development services.

How Digital Marketing Can Boost Your Sales Force

Digital marketing is a still a relatively new term to many businesses, while others are busy reaping the rewards from existing campaigns. There are many pieces of information floating around the internet about using digital marketing effectively, or the benefits of it. However, there is more to digital marketing and the benefits that are known throughout the world. Digital marketing does more than get your business out there and it’s more than just a cheaper form of advertising. It is a great way to boost your company sales, and is fast replacing traditional mediums in effectiveness.

What is Digital Marketing?

Digital marketing is, to put it basically, online marketing and advertising. It is a great way to reach a highly targeted audience; its digital nature allows it to be measurable and trackable. Digital marketing is directly placing your brand in front of the right consumer, at the right time, in a place where they are paying attention. It is also a great way to build and maintain any customer relationships. People are more likely to support a brand that they like and trust. Digital marketing is being present in that moment of the consumer’s needs. By being there when they need you, you’re more likely to make a sale.

Aspects of Digital Marketing

There is more to digital marketing other than having a website and a Facebook page. Digital marketing requires an in depth knowledge of the platform that you wish for your business to appear on. Having a digital marketing plan means that your business is strategically placing itself in the best possible place online to attract new clients and customers. This could in the form of Google AdWords, managing and boosting a Facebook page, and various other social media, or it could be adding the best content to your website that allows it to organically appear on search engine results.

Digital Marketing to Boost Sales

By having digital marketing as part of your sales strategy, you are doing yourself a great favour, especially if it is done correctly. Do not abandon all your other means of sales to go digital. Digital marketing should be used to enhance your sales and business marketing. By putting yourself online, it allows the right clientele to find your business and develop a relationship that wouldn’t have existed otherwise.  Digital marketing places your products or services in front of the consumers in the best possible time. When they search online for leaf blowers, and your leaf blower company is there, well priced and filled with the best and most relevant information, that person is more than likely going to buy from you.

Digital Marketing is a Great Asset

Digital marketing is a time consuming and complex aspect to your business’s marketing plan. Get in touch with Right Click Media to get the best digital marketing plans that are best suited for your business and industry. This digital marketing agency offers search engine optimisation, Facebook, Instagram, LinkedIn, search engine marketing and Google Plus marketing. By having your business available when the consumer needs them, allows your business to increase the amount of sales that they would normally make.

Utilising Social Media for Marketing

Chances are that you already have a social media account on one or another platform, such as Facebook, WhatsApp, Twitter, Instagram, or WordPress. And as you have noticed it is a great way to connect with old friends, to network or to find like-minded members of certain interests and communities. If you have noticed the benefits of social media on a personal note, then you’ll be glad to hear that the possibilities are far more expansive on a professional or business one.

The Benefits of Social Media Marketing

In terms of having a brand’s presence online, there are a few benefits that accompany having a social media strategy and maintaining a reachable online platform. Social media allows for an increase in brand awareness, as well as improving a brand or business’s search engine presence. This will equate to having a greater reach to your current audience and potential market.  By having a digital touch point on social media, it allows for the brand or business to openly communicate with their audience and that will allow for a higher level of customer satisfaction.

Choosing a Platform

A successful social media campaign requires a brand to choose the correct platform for themselves. They need to actively reach their desired audiences, and these audiences might have a stronger presence on certain platforms compared to others. It requires a deeper understanding of who the audience is and what message the brand wishes to communicate. The right platform is essential for that; otherwise you are just wasting your time and resources communicating to an uninterested and unresponsive audience.

Social Media Advertising

As part of having a social media strategy, running a campaign is a great way to reach new audiences or communicate new messages to an existing one. Social media advertising uses current metrics from the various platforms to measure a campaign’s success in reaching their target audience, so that they can be improved as time goes on. Sponsored or promoted posts, additionally allow messages to have a greater reach and impact than they would without a digital presence or sponsored push.

Starting a Social Media Marketing Campaign

 If you wish to fully understand the benefits of social media marketing and utilising social media platforms to expand a business, read more about social media and social media marketing at Right Click Media.

Google as Part of a Digital Strategy

Google has become an essential part of everyone’s digital life. Google allows us access to new and exciting information; it allows us to understand others through Google Translate; and it allows us to find anything we need and desire with a simple search and the results are instantaneous. Google has been such a great tool for anything, that we have gladly allowed it to become an integral part of our lives.  Google has more than just personal benefits, it has business benefits too. By using Google to have a digital presence for your brand it allows one to reach new audiences.

Using AdWords

 A great aspect of Google Advertising is Google AdWords. Google AdWords allows a brand to place themselves strategically based on their products and services. This allows the brand to reach their audiences in the space and time that it is actually needed and wanted, as these paid advertisements appear on relevant Google Searches. These adverts are completely customisable to the point of budget, time, location and topic. Google AdWords allows the brand to select certain words that is relevant to their ad and brand, which will appear once it has been searched.

Pay Per Click Advertising

Google AdWords works on the budget principle of Pay per Click (PPC). PPC is a simple concept, where the brand will only pay for the ad that appears on a search engine if the user actually clicks on the link for the website that is being advertised in their Google search.  These ads appear in relation to the search and it will only cost the advertiser for the advert if the audience enters the link that is advertised. If the ad was not clicked on or they did not reach out to the brand, it will not be paid for.

Working with Google Plus

 A great means of having a digital presence online that compliments the Google AdWords presence is to maintain a Google Plus account. Google Plus is highly recommended when it comes to effectively utilising  other digital marketing aspects, such as it allows for a greater result with Search Engine Optimisation and appearing in local search results. By having this account it further ensures that all the efforts that the brand goes through to reach their audiences in a meaningful manner.

Contact Us to Learn More

 Digital marketing goes further than having a Facebook page or a Twitter account. It is important for brands to realise that there is a need for a deeper strategy that utilises a variety of channels and platforms. Google Advertising is no exception. To be able to find out more about Google marketing and how it is done, visit Right Click Media for more.

SEO and What It Does

SEO is the acronym for Search Engine Optimisation. In short, SEO is using strategic keywords to increase the likelihood of a brand, business or topic appearing first on certain and related searches on search engines, such as Google or Bing. It is a key feature to a successful digital marketing campaign.

How Does SEO Work?

SEO is done with the expertise of a digital marketing agency or marketer. It can be broken down into a four step process: 1) one will submit a new website to the search engines. 2) Search engine programs, called spiders or bots crawl through each page and index them. 3) Keyword relevancy: Relevant keywords that appear in the content, inbound links and meta tags are noted by the bots or spiders. 4) Once the search engine has determined the site’s relevancy, the site is ranked and appears in search results.  It is all based on the writing of the content and the use of relevant works and phrases that people will search.

 

The Benefits of SEO

SEO comes with a few benefits that should definitely encourage a brand to use it as an element to their digital strategy. The first benefit is that it is more cost effective in comparison to other means of digital marketing, such as AdWords and Price per Click (PPC). A second benefit of SEO is that a brand has a higher credibility rating, because people trust Google.  A third benefit is that SEO allows your brand to stick out in certain searchers, as there are over 250 million websites, it allows the audience to find the information they are looking for much quicker.

Why your brand should use SEO?

If the previously mentioned benefits of SEO are not enough, the reason a brand needs a digital presence and should consider SEO in their digital strategy is because so many brands are doing it, and more than likely your competitors are doing it too. If your competitors are taking advantage of this and they are appearing before your brand or business on search engines.

How to access SEO

To obtain these benefits of SEO and allow your brand or business to grow in the digital world, continue to read up on the benefits and functions of SEO at Right Click Media at https://rightclickmedia.co.za/.

SEO Benefits

Increased Traffic:

The top positions on the search engine results pages are known to receive most of the impressions and clicks, which is why ranking in these top spots could result in significant increases for your website and business. SEO is helpful because it also focuses on creating keyword relevant and informative title tags and meta descriptions, there title tags show up in the results pages. Optimising your tags and descriptions help to increase your click through rage and this promotes increases in qualified traffic.

ROI:

SEO ensures that you have trackable and qualified results, regardless of whether your website is ecommerce or non-ecommerce. With SEO you are able to track almost anything, things like traffic, conversions and increases in rankings. When it comes to ecommerce websites, SEO can help you see exactly which paths users have taken in order to complete a sale for you all the way down to which phrase or keyword they used to search for you at first.

Cost Effectiveness:

SEO is one of the most cost effective way you can market you business, this is because it targets users who are actively searching online for your products and services. SEO’s inbound nature assists businesses in saving money as opposed to outbound strategies like cold-calling. While cold-calling is still an effective strategy in many businesses, the leads generated usually cost 61% more than the leads that are generated by an inbound strategy like SEO.

Increased Site Usability:

By trying to make your website easier to navigate for search engines, SEO assists you by making your website more navigable for your users as well. With SEO your sites links and architecture is rearranged in order to make pages within the website easier to find and to navigate.

Brand Awareness:

Since having your website rank in the top positions result in significant impressions, it will also translate to much more exposure for your website. And being on the first page of Google for targeted keywords will not only help users to associate your brand with the keywords, but it will instil trust as the companies on the first page are generally more trustworthy.

Visit the Right Click Media website on www.rightclickmedia.co.za for more information on how we can help your business grow.