The Double-Edged Social Review Sword

The Double-Edged Social Review Sword

As we have mentioned in our other blogs on social media marketing, platforms such as Facebook, LinkedIn and Pinterest give marketers an excellent way to leverage word-of-mouth-advertising by allowing their followers to share and spread their content, give opinions on their brand, and to interact with it in a meaningful way. This has become an… Continue Reading

The Core Principles of Search Engine Optimisation

The Core Principles of Search Engine Optimisation

Once your company has had its website developed, it needs to be put in front of the right audience before it can start generating any sales or leads. This requires quite a bit of work and constant maintenance and auditing to get right, but a website that is well optimised for search engines stands a… Continue Reading

Social Media Platforms that are Ideal for Marketing

Social Media Platforms that are Ideal for Marketing

Social media, like it or not, now fills a number of important roles in our society. These platforms serve to connect people, to give them a voice for their opinions, and they also enable people and businesses to connect with each other on a meaningful level. Many businesses (some of which might be your competition)… Continue Reading

Tips to Recharge Your Remarketing

Tips to Recharge Your Remarketing

Below are a few tips that could help give your remarketing that boost it needs. Page tagging – The most common types of remarketing ads are search, display, social media and email. Firstly, you should determine your demographic’s purchasing habits, considering their gender and age. This is extremely important to keep your ads specific to… Continue Reading

Google Algorithm Newsletter

Several times a year, Google aims to increase the performance of their search engine by releasing updates to its algorithms that are responsible for determining website page rankings. These major updates are necessary to improve customer experience when searching for relevant information, and are also aimed at helping advertisers get the most out of the… Continue Reading

Sylvester Stallone Dies Again

Sylvester Stallone Dies Again

Fake news has become a bit of a buzz-word in the digital world, as it seems to get more and more difficult to sift truth from dishonesty. In this week’s trending searches, we see Sylvester Stallone taking the light one more time as he is surrounded by fake news that reports him walking towards it.… Continue Reading

Streaming Killed the Television Star

Streaming Killed the Television Star

Television has been the holy-grail of video advertising since its release in South Africa way back in the late 70’s. Of course the rest of the world started taking advantage of this long before we did. However, over the last decade or so, the face of video broadcasting has changed substantially thanks to the functionality… Continue Reading

The Ideal Platforms for Seasonal Digital Marketing

The Ideal Platforms for Seasonal Digital Marketing

Digital marketing has become an essential part of the advertising task for most businesses out there, with each one taking a unique approach and using their own mix of channels to achieve the right audiences at the right times. Many of these businesses rely on seasonal activities to pique the interests of their potential customers… Continue Reading

What is Meant by ‘Content is King’?

What is Meant by ‘Content is King’?

Say the words ‘content is king’ to any digital marketing campaign manager and you are likely to get a sigh as a response. It is an old saying, usually an absent-minded soliloquy that all marketing professionals know, and it represents one of the most difficult creative tasks for all campaign managers: that of coming us… Continue Reading

Responsive Web Design

Responsive Web Design

Responsive website design is the most commonly used web approach. This approach makes use of CSS media queries in order to modify the presentation of a website based of the size of the device display. The number of responsive sites is increasing fast, from the Boston Globe to Disney to Indochino. One of the biggest… Continue Reading

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