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Why Is Google AdWords Important?

Why Is Google AdWords Important?

Why Is Google AdWords Important? Why Is Google AdWords Important? Google AdWords is a digital marketing platform operated and owned by Google . It is the largest digital marketing network in the world . Google AdWords makes your marketing tasks much easier. There is no need for you to wait  for your new website to… Continue Reading

The Benefits of Google+ For Your Brand

The Benefits of Google+ For Your Brand

The Benefits of Google+ For Your Brand We all know Google+, we get a few emails and notifications from it when we go online and use our Gmail accounts, we tend to ignore it, and we believe that it is kind of a pointless thing that just exists around us because are constantly using Google.… Continue Reading

While We Learn About Millennials, Let’s Not Forget the iGens.

While We Learn About Millennials, Let’s Not Forget the iGens.

While We Learn About Millennials, Let’s Not Forget the iGens. In recent years we have been learning all about the millennials, how they can’t afford houses, how much debt that they have, and of course how much they love avocado on toast. We are used to seeing article titles that identify millennial trends and habits… Continue Reading

Why it’s Time for Your Brand to Embrace The Millennial

Why it’s Time for Your Brand to Embrace The Millennial

Why it’s Time for Your Brand to Embrace The Millennial The term millennia is shrouded in a certain level of uncertainty. With no clear distinction of which exact generation makes up this demographic, the general consensus is that those born between the period of the 80’s and 90’s, fall into this category. Millennials have been… Continue Reading

Why Should I Have a Website Built for My Small Business?

Why Should I Have a Website Built for My Small Business?

You are no longer invisible Basically, by having a website created for your brand, you will stop being invisible to those who are searching for your products or services online. There are more and more studies telling us about the ROBO effect, this is where customers are learning to research online before making a purchase… Continue Reading

The Double-Edged Social Review Sword

The Double-Edged Social Review Sword

As we have mentioned in our other blogs on social media marketing, platforms such as Facebook, LinkedIn and Pinterest give marketers an excellent way to leverage word-of-mouth-advertising by allowing their followers to share and spread their content, give opinions on their brand, and to interact with it in a meaningful way. This has become an… Continue Reading

The Core Principles of Search Engine Optimisation

The Core Principles of Search Engine Optimisation

Once your company has had its website developed, it needs to be put in front of the right audience before it can start generating any sales or leads. This requires quite a bit of work and constant maintenance and auditing to get right, but a website that is well optimised for search engines stands a… Continue Reading

Social Media Platforms that are Ideal for Marketing

Social Media Platforms that are Ideal for Marketing

Social media, like it or not, now fills a number of important roles in our society. These platforms serve to connect people, to give them a voice for their opinions, and they also enable people and businesses to connect with each other on a meaningful level. Many businesses (some of which might be your competition)… Continue Reading

Tips to Recharge Your Remarketing

Tips to Recharge Your Remarketing

Below are a few tips that could help give your remarketing that boost it needs. Page tagging – The most common types of remarketing ads are search, display, social media and email. Firstly, you should determine your demographic’s purchasing habits, considering their gender and age. This is extremely important to keep your ads specific to… Continue Reading

Google Algorithm Newsletter

Several times a year, Google aims to increase the performance of their search engine by releasing updates to its algorithms that are responsible for determining website page rankings. These major updates are necessary to improve customer experience when searching for relevant information, and are also aimed at helping advertisers get the most out of the… Continue Reading

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