2018 Digital Marketing Predictions

2018 Digital Marketing Predictions

Below are 7 predictions that have been made for digital marketing in 2018:   Advancements in voice search   With 20% of searches already being about voice search, businesses will probably be considering this much more in their SEO strategies in 2018. With all of the major technology providers investing in virtual assistants, the AL… Continue Reading

How Popular Is You Tube Actually?

How Popular Is You Tube Actually?

When thinking of digital video, most of us will think of You Tube. This is no coincidence, given the dominance of today’s video platform, this the visits to You Tube easily trump the visits of any other video platform. AYTM Market Research did a study examining just how popular the You Tube platform is, and… Continue Reading

VR, AR and Digital Marketing

VR, AR and Digital Marketing

Virtual and augmented reality are two concepts that have been taking the entertainment and technological worlds by storm. They have long been the stuff of dreams for entertainment junkies and technophiles since early science fiction writers first dreamed up experiencing a world that is digitally constructed. Well, the technology has finally landed, and in doing… Continue Reading

Social Media Marketing for this Year and the Next

Social Media Marketing for this Year and the Next

There is no denying the important role that social media has come to play in society and business, which is why many companies and digital marketing agencies around the world have been investing a lot of time, money and effort into crafting the perfect social media campaigns for platforms such as Facebook, Twitter and Instagram.… Continue Reading

Spring Day and Shopping Habits for this Time of Year

Spring Day and Shopping Habits for this Time of Year

Spring day has arrived and a consistent icy chill in the air has been replaced with energized optimism all over the country. Changes are abound, and not all of them are in nature. This is a prime time of year when your target audience will change their shopping habits to welcome the Summer months; which… Continue Reading

Location Based SEO: Reaching the Right Target Audience

Location Based SEO: Reaching the Right Target Audience

Digital Marketing isn’t always about reaching as many people as possible with a campaign, in fact, it rarely is. The smartest campaign managers know how to make the most out of their budget and efforts by carving out a campaign that seeks to target specific individuals who are more likely to be interested in the… Continue Reading

Advantages of Outsourcing your Digital Marketing Campaign

Advantages of Outsourcing your Digital Marketing Campaign

The contemporary business place puts an astounding level of importance on having an effective digital marketing campaign. Whether attracting customers through a website, app, social media campaign, or all three, the more attention that is paid to your campaign, the better the results will be. But not everyone has the means or the knowhow to… Continue Reading

Getting your Online Ads to the Right People

Getting your Online Ads to the Right People

Managing your own online marketing campaign can be a complicated affair, especially as far as your Google AdWords campaigns are concerned. You need to get the right message out to the right people who are in the right place, all of which needs to be done at the right price before you can consider your… Continue Reading

The Rundown on Google’s Advertising Network

The Rundown on Google’s Advertising Network

The Google Advertising Network is a wholly useful tool for generating leads for your business and driving users to your website. Made up of the Search Network, the Display Network or a mixture of the two, the Advertising network makes it possible to flight ads of different formats to customers who are actively searching for… Continue Reading

The How and Why of Keyword Research

The How and Why of Keyword Research

Conducting thorough and meaningful keyword research is an integral part of all of your SEO efforts. In order to drive the right kind of visitors to your website, you need to know exactly what they are searching for. Of course, this isn’t exactly a revelation in the online marketing word, most digital agencies and even… Continue Reading

AWARDS

PARTNERS

Certified Google Partner