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Benefits of video marketing for South African Businesses 2024

Video marketing is a popular tactic with several benefits and the perfect platform to tell your brand’s story.

Stories are powerful marketing tools that elicit emotion, influence trust and simplify information. In addition, video is an essential part of any brand’s content strategy. This visual medium allows you to educate, inform, and entertain to inspire customers to trial products, subscribe to services, and more. Furthermore, it’s easy to track and measure engagement in a meaningful way.

Let’s break down the benefits of video marketing.

Increase revenue

Marketers who use video have seen a rapid increase in company revenue year-on-year, compared to brands that don’t use video marketing.

Impact buying decisions

A significant number of customers claim that product videos help sway their buying decisions. Watching a video leads to a greater likelihood of purchase since consumers better understand the product or service.

Preferred format

When it comes to communication from brands, consumers prefer video content over emails and newsletters, social content, blog posts, and other media. The buying process starts when a user researches their options. This includes using search engines, visiting the brand’s official website, exploring review websites, and watching videos. Incorporating video on each of those touchpoints gives you a better chance of persuading a consumer to choose your brand.

Improved search ranking

Video content can improve your website’s search engine results page (SERP) rankings. How long a visitor stays on your page from a Google search impacts how high your site appears in results. This is often referred to as dwell time and is an important Google ranking factor. Video is an effective tactic to achieve high dwell times. In addition, most keyword searches often have video results that are displayed higher than other links.

More web traffic and conversions

Brands that use video marketing enjoy more web traffic from search than others, a higher click-through rate, and higher web conversion rates.

Reach decision-makers

Most senior executives say they’d choose video over text if both were available on the same topic, on the same page. Video is the preferred medium to learn about a product or service.

Stack up social shares

Social video content generates significantly more shares than text and images combined. In addition, if they enjoy the content, consumers will share it with their friends, even if it is a branded video.

Getting started with effective video marketing

Including video as part of your digital marketing strategy just makes sense. With the increase of smartphone use, more people access social sites with video content on the go. Follow these tips for effective video marketing.

You don’t need to be an expert. However, you should be professional. Companies like Right Click Media can help you compile scripts based on topics, assist individuals who should appear in the video, and ensure you have a slick piece of content you can promote across various social and web platforms.

It’s not just about the transaction. Beyond promoting your product or service, give viewers a sense of your business with behind-the-scenes glimpses, Q&A sessions, and tell employee or customer stories. Use video marketing to build brand loyalty, which will inevitably lead to return purchases.

Add value. Your market needs to find the video content relatable and enhance their knowledge and use of your product. In addition, high-quality video content can be reused in various formats around product promotions, holiday specials, etc., to entice viewers to buy the product.

There are content ideas everywhere. With effective research and content strategies, it will be easy to find interesting, educational, and entertaining topics. Right Click Media can assist with this as well.

Establish your brand as a source of quality content. You can situate your brand as a market leader in your field through interesting and quality videos, further increasing brand recognition, exposure, and loyalty.

Contact Right Click Media for details

Right Click Media offers clients a unique and comprehensive video production and marketing package tailored to their brand and marketing objectives. Our team handles all areas of video marketing, from pre-production to production, post-production, and marketing. If you’d like to chat with us about creating your video and video marketing strategy, get in touch with Right Click Media to ensure it works for you.

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