The Benefits of Google+ For Your Brand

The Benefits of Google+ For Your Brand

We all know Google+, we get a few emails and notifications from it when we go online and use our Gmail accounts, we tend to ignore it, and we believe that it is kind of a pointless thing that just exists around us because are constantly using Google. But as a business owner, or as an advertiser, especially a digital advertiser, Google+ actually has a great benefits. It is designed to work with us in a way that we don’t even know that it is Google+.

The Purpose of Google+

Google+ is, of course, a Google product, which means it is a working part of the Googleverse, which means that it is part of the internet which is working to help people navigate the digital world. This will allow the internet searchers sitting in front of their lap tops, or their smartphones searching for the solution to their problems and the answers to their questions. That is the place you want your business to be, on the screen when everyone is looking for something to solve their problems, or fulfil their needs.

The Benefits

As previously mentioned, it is part of Google, which means it is helping the search engine have more data for your business, which means it will be able to help your brand appear on organic searches when people start looking for something or someone related to what you do. It is a great platform for your business to be posting and sharing content, this means that people have more information about and for your business. It helps Google build a better profile of your business which means a more detailed description for your business. You have better control of your messages to your audiences.

Right Click Media

Google+ is a great digital asset to getting your brand out to the right people. Google+ works in conjunction with a well crafted SEO and AdWords campaigns. Digital and search engine marketing is a great way to get your business out there. Contact Right Click Media today to get involved in digital marketing!

Millennials V.S iGens: What’s the Difference?

In recent years we have been learning all about the millennials, how they prefer experience over ownership, how far they go to avoid debt, and of course how much they love avocado on toast.

We are used to seeing article titles that identify millennial trends and habits, or others that are placing blame on them for certain phenomena (like not believing in retirement or distrusting franchises). Millennial architypes are often disliked because of ideals that differ to what their parents had in mind for them, but that has not stopped them from doing what they do best, forging a new path for themselves based on transparency and community.

Born between the early 80’s and mid 90’s, millennials have already become targeted consumers with some sense of buying power and influence in the marketing world. But soon a new generation will step up and take the mantle of social scrutiny from them, forcing marketing and business models to adapt accordingly; the iGens.

The iGen

The next generation that the world needs to become aware of is the iGen. They are born between the late-90s to the mid-2000s. They are the next large consumers that are about to flood the markets, and brands need to care about them, while of course not forgetting about the millennials.

The iGen is an example of the internet generation that already has technology integrated into his or her life (but will, for better or worse, never know what a rotary dial telephone or dial-up internet connection is). They are consuming media from a young age and are living lives focused on multiple screens.

They are soon going to be having some form of influence with their buying power, and as such, it is highly important that brands prepare themselves for a new generation, and a new way of communicating with it.

Why Are They So Important?

It is important that we learn from changes brought about by each new generation, and assumptions can be dangerous. iGens need to be communicated with on their own terms, and in a way that resonates with them.

Continuing with business as usual, and with no foresight for changes brought on by coming generations, will do little to help you avoid brand mishaps while wasting your resources on misguided advertising.

iGens will be entering into the world of work soon and will have a large financial pull within consumer markets. So marketers and business owners need to understand that their whole philosophy on life is completely different to that of millennials, and technology will be the centre of it all.

iGen Ideologies

This generation is focused around the self, and how their external world works towards helping them meet their needs and wants. They are a generation concerned about the environment, who, having grown up in the digital age, also value their privacy.

They are constantly and actively working on their person as a brand; a group of people prepared to work and centre their lives around professionalism, while aiming to build memories with their loved ones.

They are embracing local culture and they are looking for more worldly life experiences. They are looking for a life where they are enabled and understood for who they are, and they are not afraid to let new brands into their lives.

The Key Differences Between Them

Information Processing & Information Bias

The iGen generation, having grown up around digital media from day one, are more accustomed to consuming and analysing content, making them masterful information processors by their very nature. This means that marketing campaigns focused on them need to pay attention to delivering engaging and interesting content.

These waves of content that they constantly engage with have resulted in a lower span of attention than in Millennials, who tend to retain focus more easily, but struggle to engage with vast quantities of content.

The Multi-Taskers & the Specialists

A lowered sense of focus in the iGen generation is not necessarily a sore point for them, since it has given them the ability to be better multi-taskers than any previous generation.

Having grown up engaging simultaneously with various platforms, screens and projects, they are able to concentrate in the face of multiple distractions.

When compared to the easily side-tracked millennial who generally focusses on one task at a time, it is easy to see how the iGen generation may have demands for more content, more consumption and a busier lifestyle.

Bargain Hunters & Impulse Buyers

Millennials have grown up in the midst of a recession, the result of which is an attitude inclined towards penny-pinching and bargain hunting. They conduct careful research, scour reviews and look into the entirety of a brand’s history and impact before making even the simplest purchasing decision.

While a good price and value for money is a major concern for Millennials, the iGens are less inclined to scour for promotions and niche deals, and put far less cognitive effort into purchasing decisions. They know what they want to buy, and buy it without much prior research.

The Individual and the Community

While the community at large and a sense of social inclusion define Millennials and much of their thoughts and actions, the iGens tend towards a focus on the individual.

They seek uniqueness over belonging, which has an effect on their opinions regarding which brands they interact with, what types of jobs they do, and how they interact socially and professionally with others.

Right Click Media

We should learn from the millennial mistakes, and not ignore or stereotype this generation from the get go. It is important that brands know how to talk to and with the different audiences and generations so that they can create meaningful and lasting relationships with all of their consumers.

Thankfully, digital marketing agency, Right Click Media, is here to help you build those relationships in the digital space, perfect for the iGen, the millennial and anyone else.

What makes us so sure? Well for starters, this very article was written by a hard-working, screen-surrounded iGen, and edited by an avocado-on-toast-eating millennial.

 

Why it’s Time for Your Brand to Embrace The Millennial

Why it’s Time for Your Brand to Embrace The Millennial

The term millennia is shrouded in a certain level of uncertainty. With no clear distinction of which exact generation makes up this demographic, the general consensus is that those born between the period of the 80’s and 90’s, fall into this category. Millennials have been one of the greatest victims of disgruntled preceding generations for their unique approach to life which throws out the traditional approaches to working, ownership, living and travelling. They prefer to take life differently, rubbing baby-boomers and their predecessors up the wrong way, in many ways. Though, however you have felt about this generation in the past, it’s time to put all of that behind you. Studies show that they are now the largest population of consumers on the planet, they now have the spending power to interact with your business, and they will more than likely stay that way for a few more decades. For you and your brand, this means that you need to shake things up a bit to cater for their needs and wants; but if their needs and wants are vastly different to your other consumers (and they most certainly are), you will need to adapt to accommodate them. For those involved in digital marketing, understanding the illusive millennial is a practice that will keep them in business in the very near future.

Millennials are Entrepreneurs

A recent study conducted by Forthambit.com took a close look at the working habits of millennials in comparison to baby-boomers, and found some startling differences. While baby-boomers preferred security in a long-lasting career, millennials are constantly and actively looking for new working opportunities. This means that they are likely to change their jobs as frequently as every 3 years, whereas baby-boomers only change every 11 years on average.

Aside from that, millennials on average have a strong entrepreneurial spirit, and it comes from a need to work flexible hours instead of the traditional 9-5 accepted by baby boomers. They are also more willing to relocate for better opportunities; which makes targeting them according to their profession a little tricky.

Understanding Their Home Lives

The travel-centric common denominator in these studies also leads to some interesting insights into the home life of millennials. For instance, most of them prefer to rent as opposed to own houses, and are not looking to change that any time soon. They are comfortable with temporary apartment living, and often enough, communal housing situations. This points to an active and adventurous lifestyle that can be focused on in your digital marketing campaign, as opposed to concentrating on home comforts, security and stability; which might appeal more to the baby-boomers.

They Might Know More Than You

Every millennial (at the risk of generalising) takes pride in personal involvement in projects. Baby-boomers on the other hand, were more than happy to let the professionals make the decision for them. When doing business with your brand, you can be sure that the millennial you are dealing with, has done their research into your business, industry and processes; and will also likely expect a certain level of personal involvement when dealing with you. This means that you need to ensure you know what you are talking about, and at all times, without fail, you must be transparent to this generation that craves it.

Social Responsibility Counts for a Lot

We are living in an age where social-responsibility counts for a lot, but millennials have, by and by, come to expect this from companies, and are actively supporting those that are giving back to the community in one way or another. So get out there and get involved with the community. And whether you are doing it from the kindness of your heart or not, be sure to make charity part of your digital marketing campaign to impress this particularly empathetic audience.

Contact Right Click Media to Find out More

To find out more about how we can make your brand appeal to the right target audience for your business, contact a representative from Right Click Media today and speak to us about conducting a digital marketing campaign for your brand, or visit our website for additional details on our offers.

Why Should I Have a Website Built for My Small Business?

You are no longer invisible

Basically, by having a website created for your brand, you will stop being invisible to those who are searching for your products or services online. There are more and more studies telling us about the ROBO effect, this is where customers are learning to research online before making a purchase offline. Customers are first typing their searches into Google and doing research on the companies that appear for their specific searches.

 

Help control your rankings

While you can’t just rattle off a bunch of search terms that you want your company to be found for, what you can do is make use of search engine optimization basics to assist you in controlling where your website shows up and for which queries. By creating content that is optimized, building relevant links and creating a brand that your customers will want to engage with, you are setting yourself up as an authority in the eyes of the search engine and you are also increasing your chances of appearing for the right queries, queries that paying customers are searching in order to find businesses just like yours.

 

Creating another sales tool

A website is an extremely powerful sales tool and it is one that will allow you to address your customers concerns, create compelling calls to action and give customers the information they need to make a decision. Sure, you could continue placing your ads in the Yellow Pages and hope that the word of mouth work for you, or you can create something that will inspire it to happen. Your website is your company’s online home, where customers can seek out trusted information about you and your company and also engage with you on a more personal level.

 

Building authority

Even though the world wide web has been around for quite some time now, it is true that you didn’t always need a website to find your audience. It was much easier to market your company through via Yellow page ads, direct mailings and local word of mouth. However, Today, when customers are researching a small business, your website and social presence plays a big part in their interest and decision to make a purchase. Many customers want to know that your company is stable enough to have a dedicated web presence and that you will be around tomorrow, should something go wrong.

 

At Right Click Media we offer an array of highly specialized online marketing services with great ethic and passion to back it. For more information, visit our website on www.rightclickmedia.co.za.

The Double-Edged Social Review Sword

As we have mentioned in our other blogs on social media marketing, platforms such as Facebook, LinkedIn and Pinterest give marketers an excellent way to leverage word-of-mouth-advertising by allowing their followers to share and spread their content, give opinions on their brand, and to interact with it in a meaningful way. This has become an important factor of digital marketing, and it is one that can make or break a company, especially those fledgling ones that are still developing in a competitive market.

However, social marketing, especially where user reviews are concerned, is somewhat of a double-edged sword. For the most part, they can be taken as an honest account of a consumer’s (or even an employee’s) experience with a business or brand, strengthening it in the eyes of other prospective consumers, or tarnishing it wherever consumers have a gripe. Though like any good system, reviews have the potential to be abused, especially where knocking down a competitor’s reputation is concerned; and while this isn’t anything like best-practice, the misuse of company reviews is worryingly widespread. Here are just a few of the ways in which it rears its ugly head:

The Positive and the Negative

Primarily, reviews are there to help consumers make an informed choice over which brand, product or service to engage with. Existing customers of a company can use Google or Facebook business reviews (to name a few) to share their experiences with others.

This can be great for businesses, but it can also damage their brand if their services are not up to scratch and there are scores of negative reviews about them online.

However, offering excellent services and products is no guarantee that you will be given favourable reviews. In fact, it isn’t uncommon for competitors to slate other businesses in the hopes of taking their clientele away from them.

This is even worse for consumers, since it undermines the trustworthiness of the review system, and ultimately means that they will opt for substandard services which could only reach their audience through breaking down the reputation of their competitors.

Who has the Right to Review a Company

When it comes to who has the right to review a company, there are no filters or stipulations to control it. In essence, review platforms are supposed to be reserved for individuals and companies that have had an experience, positive or negative, with a particular brand. This isn’t limited to just customers, however.

  • Reviews may come from a company’s employees, since they have daily interactions with the concerned institution.
  • Reviews may come from customers who have had a positive, or negative experience with a brand.
  • Reviews can come from business partners who want to pass on their impression of a company.

Unfortunately, while these are the sects that make up an important part of a social media marketing campaign, they are not the only people who are likely to leave reviews on a page, and those not mentioned in the list are more than likely to leave a negative one.

Professional Reviewers do Actually Exist

I’m going to tell you a story that demonstrates the sometimes toxic nature of online business reviews. A few years ago, I was going over a friend of mine’s social campaign for her restaurant in Thailand after interest in her business took an unexpected turn for the worst. It was an outstanding restaurant, the food was as amazing as the service, it was perfectly located and had a history of satisfied, full and happy customers.

However one review on her Facebook page slated the restaurant for its cleanliness, saying that it was just another filthy outlet for street-food in Thailand, and that the individual writing the review was stricken with one of the most severe cases of food poisoning she had ever had, just after eating at the restaurant. This was a source of some concern for the restaurant owner who ran an impeccable business as a matter of personal pride. Having no recollection of that particular customer, she was distraught.

Together we began researching the reviewer in question, and what we saw shocked us. According to a collection of dated reviews written by her, this is what she had accomplished in a single week:

Monday: the reviewer attended a coffee shop in Seattle where the mugs were chipped and the coffee was sub-standard.

Tuesday: on the following day, the reviewer attended a bridal shop in Portugal where all of the dresses were disproportionate and over-priced.

Thursday: with just a day’s break in between, the reviewer found themselves in Singapore, struggling to eat their way through a dry, tasteless sandwich that they paid over $15 for.

Saturday: on Saturday, the reviewer attended a baby shower in Canada where they had an argument with a photo-booth operator who arrived without the proper equipment and was rude to the mother to be.

Sunday: On Sunday, the reviewer took part in a group meditation session in Oman, claiming that the instructor was a hack and just in it for the money.

You don’t need me to tell you that this sort of schedule was a little less than believable. There is no possible way (unless the reviewer has mastered the art of teleportation) that they could have gone to the US, Portugal, Singapore, Canada and then Oman, all in one week.

On top of that, if there is anything in their corpus of fake reviews to be believed, this person cannot turn left without being given a shoddy sandwich or bad service. If you are the type to believe in bad luck, then this person must be the prime example of it.

Spotting Authentic Reviews

Now, it’s all fine and well that my friend and I had spotted the fake review of her restaurant, but what about her customers; at the end of the day, the reviews are there for them, and they may not spot this malpractice as easily.

You, in one way or another, are a consumer. So how can you ensure that the review you are reading is an authentic one?

  • The review provides information on:
    • The type of service that was offered to the reviewer.
    • The exact nature of what went wrong or right.
    • Who they are and who they work for, or which business they own.
    • Any correspondence given to them by the reviewed company.
  • The review has no evidence of generic language, and is in depth and detailed enough to seem real.
  • The review mentions actual names of people in the business.
  • The company being reviewed has responded to the grievance.
  • There is no mention of competing companies, brands, services or products.

Right Click Media only Supports Healthy Competitive Practices

At Right Click Media we understand the competitive nature of business, and we know how tough it can be to stay ahead of your competitors. However, we only support those digital and social media marketing practices which add value to a business without having to take it from their competitors. Contact us today or visit our website to learn more about our offers on SEO, web and app development, as well as social advertising and selling.

The Core Principles of Search Engine Optimisation

Once your company has had its website developed, it needs to be put in front of the right audience before it can start generating any sales or leads. This requires quite a bit of work and constant maintenance and auditing to get right, but a website that is well optimised for search engines stands a better chance of generating leads for its business. There are four key areas to search engine optimisation, each carrying its own level of importance for your campaign. So to get your site to the top of SERPs pages, here are some of the SEO areas that you need to pay close attention to.

Managing Keywords

When your prospective audience is looking for websites like yours, they will enter specific search terms into a search engine such as Google. These search terms are then matched with the keywords of relevant websites to pull up information that is relevant and helpful for the user. Because of this, planning, managing and carefully using keywords in all on-site content and even in blogs and articles is of the utmost importance.

Though simply stuffing as many keywords into your content as possible will do little to optimise your campaign, and in fact, might undermine its effectiveness. Keyword planning and implementation can be complicated and must be approached with care and a professionalism generally only found in digital marketing agencies, if a campaign has any hope of being successful.

Setting up Image Tags

Keywords do for text-type content what image tags do for pictures. That is to say that they describe to both search engine crawlers and to prospective clients what exactly they are looking for. If an image fails to load on a user’s screen, the description will show up in its stead; and since crawlers are not exactly adept at making out the contents of images, they need these descriptions to reference them on your site.

Populating Meta Descriptions

Meta and page descriptions are essential for optimising a website. Page descriptions generally explain, in a nutshell, the contents of a website’s page, and as such, must be unique for each one on your site. Meta descriptions are typically reserved for blogs and articles and describe what they are about in a limited number of characters. Both of these descriptions are displayed in search results when a related query is entered; and are important for building user trust and for having crawlers navigate your sites.

Building Backlink Profiles

Backlinks from other sites (that is to say links to your website from related ones) will give your page authority if they come from quality sources. This in turn, will boost your site’s search engine rankings substantially, and also establish your business as an authority in its industry. Because of this, backlink profiles need to be built through comprehensive outreach programs that foster positive relationships from related businesses in an industry so that content can be linked between participating websites.

Contact Right Click Media for Details

To find out more about how our business conducts SEO, or to advertise online with Right Click Media, contact one of our representatives for more information, or visit our website for details.

Social Media Platforms that are Ideal for Marketing

Social media, like it or not, now fills a number of important roles in our society. These platforms serve to connect people, to give them a voice for their opinions, and they also enable people and businesses to connect with each other on a meaningful level. Many businesses (some of which might be your competition) have already started reaping the advantages of leveraging social media for marketing purposes; and in most of these cases there has been a noticeable rise in traffic to their websites and the number of leads that they receive. So, if you are looking for the ideal platform to conduct social advertising, here are some of the most effective ones on the net at the moment.

Facebook

Facebook has always been a bit of a social pioneer, which is no surprise since they seem to have created an important niche in the lives of many people all over the world. With over 2 billion monthly users, it is easy to see why this platform is ideal for reaching a target audience.

Facebook is particularly effective on ecommerce websites where it generates leads for them. Facebook Lead Generation allows the platform to run an ad on it that links directly to a landing page to increase leads,

Instagram

With over 500 million monthly users, Instagram is also an advantageous rote to social advertising. Relying mostly on rich-text media such as images and videos, this platform allows marketers to put their brand and their products directly in front of consumers who are actively searching for purchases on mobile devices. It can also be made to link directly to a product page or other landing pages to encourage better engagement from consumers.

Pinterest

Pinterest uses visual cues, much like Instagram, and then links them directly to their appropriate websites. This means that not only will your brand be placed in the socio-sphere, but will also drive traffic back to your website. An important thing to remember about Pinterest is that about 80% of its user base are women; which makes it an ideal platform for feminine products and services.

LinkedIn

LinkedIn works quite similarly to Facebook, except that instead of it having a social function, it has more of a professional networking one. For this reason, it is deemed an ideal platform for business-to-business sales and advertising, placements or marketing commercial and industrial services.

Contact Right Click Media to Learn More

To find out more about our offers on social media marketing and management services, contact a representative from Right Click Media today, or visit our website for additional details on our offers, prices and services.

Tips to Recharge Your Remarketing

Below are a few tips that could help give your remarketing that boost it needs.

Page tagging – The most common types of remarketing ads are search, display, social media and email.

Firstly, you should determine your demographic’s purchasing habits, considering their gender and age. This is extremely important to keep your ads specific to the user and highly relevant.

You can better this by targeting users based on the pages that they visit. For example: if users show interest by visiting the landing page of your website once, you might want to consider re-emphasising exactly how your product could solve their problem. This way you could be gaining a loyal customer and a higher cost sale.

Balancing the frequency of your ad – Technically you are able to set up an impressions or frequency cap, which is going to allow you to target your users as much or as little as the strategy you are using requires.

If you are developing leads and relationships, then you may want to tone down the frequency with some reminders to keep them longer term.

Offer them incentives – By repeating the exact same ad it is naturally going to agitate the consumer, so try not to fatigue your audience with the same message and design for the whole duration. Change up your incentive and try to push the offer further.

Analysis & benchmarking – Make use of search funnels. On average, a website conversion rate is a bit more than 2%, yet only 61% of companies will do less than 5 tests every month when it comes to focusing on the conversion optimization.

By taking the time to run and test your experiments, it will give you a better depth of understanding as to where your users are dropping off and also how you could combat these issues.

At Right Click Media, digital marketing comes naturally to us. With directors who have many years of experience in the digital marketing industry, and a great team of dedicated marketers and technophiles doing what they are passionate about, Right Click Media prides itself on being one of the very best marketing agencies around. For more information, visit our website on www.rightclickmedia.co.za.

Google Algorithm Newsletter

Several times a year, Google aims to increase the performance of their search engine by releasing updates to its algorithms that are responsible for determining website page rankings. These major updates are necessary to improve customer experience when searching for relevant information, and are also aimed at helping advertisers get the most out of the search engine.
In an official statement made by Google on Twitter on 12 March 2018, they informed users that this update will likely effect websites that have been, up to now, ranking favourably. They stress that there is nothing that can be done to rectify this as yet.
The reason for this is that the update has been designed to give priority to those websites that had previously ranked unfavourably even though they were correctly optimised.

The published notice can be viewed below:
“Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year.
As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.
There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.”

This means that some of our valued clients may notice a slight drop in the ranking performance of their sites. While this is largely out of our control at the moment, the Right Click Media team would like to assure you that, in the face of this update, we are doing all we can to keep your site at the top of search engine rankings.
Ranking performance with regards to this update is out of our hands but we pride ourselves on staying up to date with all changes as they occur in the digital industry and we apologise for the inconvenience this may have caused, but are still look forward to helping your business and marketing campaign grow.

Sylvester Stallone Dies Again

Fake news has become a bit of a buzz-word in the digital world, as it seems to get more and more difficult to sift truth from dishonesty. In this week’s trending searches, we see Sylvester Stallone taking the light one more time as he is surrounded by fake news that reports him walking towards it. In fact, the fake news spread so quickly, that the veteran action hero felt the need to make an appearance to prove to everybody that he is alive if not well. This is not the first time the death of an iconic figure has been wrongfully reported on, but at least this time the misleading information didn’t come from a ‘reputable’ news network. In this instance, at least, the results of the masses grabbing on to fake news were minimal at best, unlike the once premature announcement of Nelson Mandela’s death which even had a negative impact on the South African economy. There seems to be an obsession with fake news, it has been going on for a while and shows little sign of abating. Since the rise of social media mixed up the bag of information gatekeeping privileges in our society, even trusted news sources have been pulling information from dodgy sources and reporting on fake news as though it were real, as is consistently being commented on by the Trump administration in the USA, who have gone so far as to issue ‘fake news awards’ to a number of otherwise respected agencies. As we work through our time in the information age, we need to become a little savvier, selective and critical of what we read, where it comes from, and to what extent we enable it to be spread. The fact that news as blatantly unconfirmed as this can be spread with such ease, should be a little worrying, and frankly, insulting to our collective intelligence.

So How Did Our Action Hero Die This Time?
According to sources on Facebook and other social media channels, Sylvester Stallone recently passed away after a drawn out battle with prostate cancer. The clever writers even accompanied the article with an image of Stallone sporting a sickly look and thinning hair as proof. This comes after a number of hoaxes over the years have been trying to convince fans he is dead. In September of 2016, similar headlines rang that Stallone had been found dead in his home in the early hours of the morning. The difference being that the event in 2016 was not reported on by an amateur social blogger, but actually by CNN themselves.
This should be incredibly concerning for the average news consumer, since international news agencies such as CNN are our go-to places for news that we can trust to hold at least some truth to them. If CNN is neglecting to fact check their reports, then quite frankly it’s not our celebrities dying off that should worry us, but rather the integrity of our informants.

Countering the Rumours
The most recent epidemic of viral fake news got so out of hand that Stallone himself had to issue a statement to prove that he is still going strong. He light-heartedly released a statement on 19 Feb saying “Please ignore this stupidity… Alive and well and happy and healthy… still punching” on Twitter (which has ironically become a more integral source of information than some of our most trusted news agencies.

A Moment for Conspiracy
While in all likeliness the fake news came about as the brain-child of a bored blogger, there is always the chance that it served as a publicity stunt for the up and coming Rocky movie from which the images in the news report were pulled. Though going on the track record of social media platforms and even news agencies, I am more inclined to believe that Stallone and anyone responsible for his publicity, likely had nothing to do with it.
Fostering Honest, Integral and Unbiased News Reports
This brings to light an issue which our collective society has yet to find an amicable way of addressing, that of the reliability of the information we are fed from news sources which we are supposed to put our trust in. While there aren’t many societal side-effects of fake news reporting on the death of celebrities, instances such as this one should shake up the confidence we hold in our understanding of war, politics and global events as they are reported to us.
While many hold back this era of fake news in the opinion that it is undermining our understanding of the world, many others are seeing it as a bit of light shed on the condition of our news-sources as a whole. There is no real way to confirm whether or not fake news is a relatively new phenomenon, or if it has been a latent problem for longer than anyone (other than perhaps people like Rupert Murdock) could ever know.
Propaganda, hype, sensationalism and news seem to have always gone hand in hand, or at least have been since the rise of the internet and social media in our society. As media analyst and comedian, Charlie Brooker sees it, as the net began to take the market share away from news channels (particularly those on television), they had to step up their game and make news exciting so that it would still be consumed by the masses who are quickly moving away to online media.
Is what we are seeing in this instance just another case of sensationalism, or are media users to blame for sharing content without actually checking it?
US President Donald Trump, who is no stranger to being on the wrong end of fake-news, blames media houses like CNN, and has gone so far as to award certain agencies with a ‘Fake News Award’ in a bid to playfully get them to accept the responsibility of abusing their roles as informants.
It’s not True Just Because It’s Online
From the side of consumers, and each one of us is one, we need to be a little more careful of the way in which we consume media, particularly with web channels where most sources have very little integrity, knowledge and understanding to begin with. There seems to be a prevailing opinion that because something is online, it must be true. If everything you read on the internet came from an integral source, it would be far more difficult than it currently is for people to start their own websites. The same applies to television and radio. Remember that just because you heard it through sound waves or read it in a text, does not make it true.
Becoming a Critical Reader
All that we can really do in this regard is to become a more difficult audience to fool. We need to start consuming media with a critical and unbelieving eye. In short, we need to be less trusting of what we read. News sources should be cross examined and looked at in comparison to their competitors, while an active effort should be taken by readers to verify the information they are taking in. In addition to using more than one source to gather information, a critical reader should be extremely selective of the sources they choose to engage with.
Selecting a newsworthy source can be a little difficult, and requires readers to be well-versed in the format, structure and grammatical patterns that otherwise characterise news reports. With enough practice doing this, the reader should be able to spot irregularities such as spelling and grammar errors, incomplete information as well as the use of inappropriate terminology in a news-text. Wherever errors are found, one can assume that the editor of a news firm had nothing to do with letting it slip by them, and likely weren’t even involved in the process of publishing it. In short, it is probably fake.
Look out for evidence of sensationalism as well. You have probably read a number of articles in your life that have tried to report on events as though they came out of a spy novel or action movie. The bottom line is that news is not exciting and energetic; it is boring, official and should never read like a James Patterson novel. If it does, it is likely riddled with too much opinion and bias, or is simply not even worth taking in since it is probably an exaggeration if not completely untrue.

Contact Right Click Media
Here at Right Click Media we consider ourselves professionals in a range of online disciplines, and as such look forward to a future where online information sources can be used with trust and confidence, and therefor would like to see our affiliates growing in their ability to spot dodgy content wherever it may be. To find out more about our digital marketing agency’s services for SEO, web development and social media marketing services, give us a call or visit our website for further details.