You are no longer invisible
Basically, by having a website created for your brand, you will stop being invisible to those who are searching for your products or services online. There are more and more studies telling us about the ROBO effect, this is where customers are learning to research online before making a purchase offline. Customers are first typing their searches into Google and doing research on the companies that appear for their specific searches.
Help control your rankings
While you can’t just rattle off a bunch of search terms that you want your company to be found for, what you can do is make use of search engine optimization basics to assist you in controlling where your website shows up and for which queries. By creating content that is optimized, building relevant links and creating a brand that your customers will want to engage with, you are setting yourself up as an authority in the eyes of the search engine and you are also increasing your chances of appearing for the right queries, queries that paying customers are searching in order to find businesses just like yours.
Creating another sales tool
A website is an extremely powerful sales tool and it is one that will allow you to address your customers concerns, create compelling calls to action and give customers the information they need to make a decision. Sure, you could continue placing your ads in the Yellow Pages and hope that the word of mouth work for you, or you can create something that will inspire it to happen. Your website is your company’s online home, where customers can seek out trusted information about you and your company and also engage with you on a more personal level.
Even though the world wide web has been around for quite some time now, it is true that you didn’t always need a website to find your audience. It was much easier to market your company through via Yellow page ads, direct mailings and local word of mouth. However, Today, when customers are researching a small business, your website and social presence plays a big part in their interest and decision to make a purchase. Many customers want to know that your company is stable enough to have a dedicated web presence and that you will be around tomorrow, should something go wrong.
At Right Click Media we offer an array of highly specialized online marketing services with great ethic and passion to back it. For more information, visit our website on www.rightclickmedia.co.za.