Social media, like it or not, now fills a number of important roles in our society. These platforms serve to connect people, to give them a voice for their opinions, and they also enable people and businesses to connect with each other on a meaningful level. Many businesses (some of which might be your competition) have already started reaping the advantages of leveraging social media for marketing purposes; and in most of these cases there has been a noticeable rise in traffic to their websites and the number of leads that they receive. So, if you are looking for the ideal platform to conduct social advertising, here are some of the most effective ones on the net at the moment.
Facebook has always been a bit of a social pioneer, which is no surprise since they seem to have created an important niche in the lives of many people all over the world. With over 2 billion monthly users, it is easy to see why this platform is ideal for reaching a target audience.
Facebook is particularly effective on ecommerce websites where it generates leads for them. Facebook Lead Generation allows the platform to run an ad on it that links directly to a landing page to increase leads,
With over 500 million monthly users, Instagram is also an advantageous rote to social advertising. Relying mostly on rich-text media such as images and videos, this platform allows marketers to put their brand and their products directly in front of consumers who are actively searching for purchases on mobile devices. It can also be made to link directly to a product page or other landing pages to encourage better engagement from consumers.
Pinterest uses visual cues, much like Instagram, and then links them directly to their appropriate websites. This means that not only will your brand be placed in the socio-sphere, but will also drive traffic back to your website. An important thing to remember about Pinterest is that about 80% of its user base are women; which makes it an ideal platform for feminine products and services.
LinkedIn works quite similarly to Facebook, except that instead of it having a social function, it has more of a professional networking one. For this reason, it is deemed an ideal platform for business-to-business sales and advertising, placements or marketing commercial and industrial services.
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