The Core Principles of Search Engine Optimisation

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Once your company has had its website developed, it needs to be put in front of the right audience before it can start generating any sales or leads. This requires quite a bit of work and constant maintenance and auditing to get right, but a website that is well optimised for search engines stands a better chance of generating leads for its business. There are four key areas to search engine optimisation, each carrying its own level of importance for your campaign. So to get your site to the top of SERPs pages, here are some of the SEO areas that you need to pay close attention to.

Managing Keywords

When your prospective audience is looking for websites like yours, they will enter specific search terms into a search engine such as Google. These search terms are then matched with the keywords of relevant websites to pull up information that is relevant and helpful for the user. Because of this, planning, managing and carefully using keywords in all on-site content and even in blogs and articles is of the utmost importance.

Though simply stuffing as many keywords into your content as possible will do little to optimise your campaign, and in fact, might undermine its effectiveness. Keyword planning and implementation can be complicated and must be approached with care and a professionalism generally only found in digital marketing agencies, if a campaign has any hope of being successful.

Setting up Image Tags

Keywords do for text-type content what image tags do for pictures. That is to say that they describe to both search engine crawlers and to prospective clients what exactly they are looking for. If an image fails to load on a user’s screen, the description will show up in its stead; and since crawlers are not exactly adept at making out the contents of images, they need these descriptions to reference them on your site.

Populating Meta Descriptions

Meta and page descriptions are essential for optimising a website. Page descriptions generally explain, in a nutshell, the contents of a website’s page, and as such, must be unique for each one on your site. Meta descriptions are typically reserved for blogs and articles and describe what they are about in a limited number of characters. Both of these descriptions are displayed in search results when a related query is entered; and are important for building user trust and for having crawlers navigate your sites.

Building Backlink Profiles

Backlinks from other sites (that is to say links to your website from related ones) will give your page authority if they come from quality sources. This in turn, will boost your site’s search engine rankings substantially, and also establish your business as an authority in its industry. Because of this, backlink profiles need to be built through comprehensive outreach programs that foster positive relationships from related businesses in an industry so that content can be linked between participating websites.

Contact Right Click Media for Details

To find out more about how our business conducts SEO, or to advertise online with Right Click Media, contact one of our representatives for more information, or visit our website for details.

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