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An Apt Time to Opt for Apps: Marketing for Mobile

If 25.2% of web traffic was being used for mobile applications in 2018, imagine what the forecast for the next few years is set to be.

Mobile applications have become a staple of the internet, with businesses all over the globe reaping their benefits at an increasing rate each year.

Because of this, it makes sense for businesses to put mobile applications at the centre of their marketing strategy.

Do Mobile Apps Really Work?

The short answer is ‘Yes’, they absolutely do!

Think of a few of those big brand names out there. McDonalds; Intel; Starbucks.

While these big names generally have little in common, they all have one thing that keeps customers coming back; a mobile app.

That isn’t to attribute all of their success to the app, they have some of the most complex marketing strategies in the world.

The thing is, however, that they have all put mobile marketing and app development on an important shelf in their campaigns.

Why is This?

It is easy to see why a tech company like Intel would benefit from a mobile app, since the interest in technology is already there.

But what about McDonalds or Starbucks?

Quite simply, they have realised that the bulk of their audience is on the go and generally on their phones.

So, they have crafted their mobile apps to work with their campaigns, to reach their audience where they are most likely to convert.

But how Does this Apply to Your Business?

This doesn’t mean that mobile apps are only suited to those brands that are already well known. The point of marketing, after all, is all about getting you known.

Businesses of all shapes and sizes can benefit from putting an app at the centre of their campaign, whether it be to flight ads, build up loyalty points, inform customers of promotions, to improve the value of your service or delivery by streamlining it… the list goes on.

So, how can an app help your business?

That answer is not as easy to come by, there are an assortment of ways. It all depends on how a bespoke mobile app can enhance your offerings or get your name out there.

For this reason, the most effective apps are those that are built with a specific purpose in mind.

Contact Right Click Media to Have Your App Built Your Way

Right Click Media is a digital marketing agency and app development company in Johannesburg South.

If you would like to know more about having a custom mobile application built for your business, be sure to visit our website for additional details.