Innovative Marketing Strategies for 2020

2020 has had a rough start so far, which is where digital marketing comes in.

January was the longest month in history, February just came and went, and March saw the planet grind to a near halt because of the Corona virus.

While all parts of the world have reeled from this, small to medium businesses face the most difficult times as a result.

Survival is on every business owner’s mind now, which means that business needs to keep turning over during all this uncertainty.

Which is why adaptability calls for a few new approaches to marketing that match our current, unprecedented socio-economic climate.

Our digital marketing agency may have the answers. Here are a few marketing trends that will be the torch of hope during our current difficulties:

Creating Remote Business Communities with Digital Marketing

Social distancing is putting a lot of strain on all types of businesses, particularly those that are reliant on a salesforce that now can’t make contact physical with their prospective clients. For many, this means an unwelcome pause in business.

However, in this digital age that we live in, there is a multitude of ways to contact buyers, and the internet offers an effective way of doing so.

So for those that have felt the squeeze of this interruption to global business, now is the time to pay close attention to your digital marketing strategy, since the web is one of the only places left for them to meet with you.

Social Responsibility is as Important as Ever

The hardships faced by the entire globe at the start of 2020 has shown us that the global community is more capable of unity than we think (despite the irony of social distancing bringing it on).

Those companies that have taken a stance to limit the impact of COVID-19 by helping their communities out, are already taking a socially responsible approach to building their brands.

If your business is in a unique position to give back to society during this challenging time, now is not the time to fly under the radar.

Establish your brand as a vital part of your local community by helping those that need it the most.

Video for that Human Contact

Human contact, while currently limited to us, is still an important part of our daily lives, and many of the people around the world who are not getting it, will be turning to video to get their fix of a friendly face.

This means that video traffic on platforms like YouTube, Facebook and Instagram can be expected to soar over the next few months, which presents businesses of all types with an opportunity to reach their prospective clients, through a channel that is in demand.

If your business hasn’t paid much attention to video in the past, now is the time to do so. If it has, doubling-down on your efforts will get you results.

Contact Right Click Media Today

Here at Right Click Media we have the skills and experience to take your business online so that the wheels of business can keep turning for you and those in your company. Let’s work together to keep prosperity and hope high during the challenges that this year will bring.

Contact Right Click Media to find out more, by visiting our website right now.

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The Power of YouTube Marketing: Industry by Industry

With so much attention being paid to innovative ways to reach your target audience, digital marketing platforms across the board have been welcomed by businesses of all sizes. This is especially the case in the uncertain and unprecedented socio-economic climate of 2020. YouTube advertising has been filling this gap like a glove.

Video marketing, like that done on YouTube, is thus paving the way for many businesses to reach their prospective customers with messages that matter to them. This is mostly thanks to refined audience targeting tools and the sheer popularity of online video.

Video marketing has exploded across several industries and those businesses that use it are reaping exceptional results.

So, to help you get a piece of that social-media pie, here are the specifics about how each industry performs when it comes to YouTube marketing.

YouTube Advertising for Travel & Hospitality

Travel vlogs are some of the most consumed items of content on YouTube. They are interesting, informative, and inspire a sense of adventure in their users.

Each month, travel vlogs attract around 100 million unique users on YouTube, with a demographic that spans in equal measure around the globe.

If you run a tourism or travel agency, or if you are involved in the field of hospitality, YouTube is a powerful tool to market through.

YouTube Marketing for The Entertainment Industry

Almost all fields of entertainment can benefit greatly using YouTube marketing, being as the platform is already so closely aligned (audibly and visually) with the industry itself.

Everything from movie trailers to live gigs, performance-arts, clubs and pubs can leverage YouTube to create excitement and interest around their intellectual properties, with an average view-rate of about 44% on videos covering this industry.

YouTube Advertising for Health & Fitness

Health and fitness videos are widely consumed on YouTube. They can be instructional, promotional, can be reviews or simply a means for inspiration; either way, they will likely appeal to a wide audience.

These types of videos have seen the industry enjoy an average view-rate of around50.51%

YouTube Marketing for DIY, Home & Garden

Much like the abovementioned note on fitness and health, the garden, home and DIY industries can also use YouTube for instructional and inspirational videos that channel viewers towards buying products and services related to DIY, renovations, landscaping and the like.

Industry specific videos on YouTube generally enjoy a view rate of about 41%, and even when those don’t result in a sale, they are exceptionally good at building a brand.

YouTube Marketing for Electronics & IT

There is so much content on YouTube directly related to electronics, computers, gaming, software, networking, and the like.

These videos answer pertinent questions, help consumers solve specific problems, promote the latest in cutting-edge technology and functionality, can be demonstrative, can instruct users as to how to operate and care for electronics, can review products, and so much more.

With an average view rate of around 40%, it is easy to see why YouTube is so widely and successfully used in this industry.

Contact the Right Click Media YouTube Specialists for Details

Just about every industry can create content that is in demand on YouTube right now, and that content will serve brilliantly for your marketing purposes if handled correctly.

Contact Right Click Media today for assistance with your YouTube Marketing campaign, and gain an edge over your competition.

A Logo for a Legacy

Our digital  marketing agency understands that pictures and symbols have always been important to mankind.

They help us learn. They teach us to associate things with each other.

A logo for your business, tells is the symbol of your company. It communicates its values and the direction of its future.

Here’s why you need to ensure that the right amount of thought has been put into its creation.

Courtesy of our full service agency:

Logos Create Sensory Responses

When you think of a company like Coca-Cola you immediately see the red and white in their logo. At that point you remember the taste and feel of their product, perhaps even a fond memory.

The experience is immersive. A highly effective marketing tool largely inspired by their logo.

There is no reason why a carefully crafted logo for your business couldn’t do the same.

Logos Provide Exposure

Logos streamline exposure to your business.

They are the first essential component for marketing. They are far more accessible and effective than lofty and lengthy descriptions of a business.

Logos are visually engaging; they are stimulating.

In a society driven by instant gratification, a logo that can communicate all of this in an instant, is invaluable.

Becoming Iconic with a Digital Agency

Without building the customer satisfaction to back it, a logo is an empty representation. Worse still, it can have negative associations with the brand it represents.

A business that offers exceptional services or products, but is unidentifiable, has no way of letting their reputation speak for themselves.

A good, recognisable logo carries the promise of consistency.

This is essential for attracting, landing and retaining clientele who can be built to be loyal to your brand.

Companies and their logos become iconic and create legacies largely due to engaging, simple and memorable design, coupled with the positive associations that consumers give to that logo.

Turn Your Business into a Symbol with our Digital Marketing Agency Today

If you’re building your brand and its reputation, having a logo to effectively represent everything that you are building is a step in the right direction.

Why not work with a digital marketing agency to ensure you get it right?

For professional graphic design services and a range of full-service online advertising, solutions contact the team at Right Click Media or visit their website for more information.

 

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Mastering Metrics: Google and Facebook Implement New Systems

Google’s average position has just been bumped out of the way by four new metrics. For some, widespread panic crept in with the implementation of these new metrics. Now, Facebook has just followed suit, saying farewell to their relevance score.

First ‘Impressions’ on Google’s New Metrics

Sure, they sound confusing and transformation can be scary. Google’s new metric systems include two impression percentage metrics which basically relate to the spaces above organic search results and where and when ad impressions display there. Impression share metrics indicate the portion of impressions that ‘made the cut’ for slots at the top of the page (also above the organic results).

How is this Helpful?

Well, more calculations naturally mean results of a higher accuracy and deeper dimensions. For digital marketing agencies, bidding to a location on the page means four metrics, instead of one measurement system, are now helping you hit that bullseye (if you are able to interpret the data they provide and respond accordingly).

Facebook the Follower

On the 30 April, it’s farewell to Facebook’s relevance score – which, as implied by the name, specifies the relevance of ads in relation to the audience they targeted. Relevance score has been replaced by three new metrics:

Quality Ranking Metric

Measures the apparent quality of an ad as it ranks against other ads that are targeting the same audience.

The Engagement Rate Metric

Reports on an ad’s probable engagement rate likened to other ads competing for the same audience.

The Conversion Rate Ranking

Feeds to an ad’s predicted conversion rates when compared to ads with the same optimization goals and audience.

No Need for Panic

For the optimists and innovators, these new Facebook metrics offer superior acumens into how campaigns can be expected to perform or (and it does happen), underperform. This offers advertising agencies the opportunity to make necessary adjustments to swing the outcomes and streamline their campaigns for optimum results. At Right Click Media, we are excited to work with these new metrics. Contact us if you have any questions, or visit our website for more information.

An Apt Time to Opt for Apps: Marketing for Mobile

If 25.2% of web traffic was being used for mobile applications in 2018, imagine what the forecast for the next few years is set to be.

Mobile applications have become a staple of the internet, with businesses all over the globe reaping their benefits at an increasing rate each year.

Because of this, it makes sense for businesses to put mobile applications at the centre of their marketing strategy.

Do Mobile Apps Really Work?

The short answer is ‘Yes’, they absolutely do!

Think of a few of those big brand names out there. McDonalds; Intel; Starbucks.

While these big names generally have little in common, they all have one thing that keeps customers coming back; a mobile app.

That isn’t to attribute all of their success to the app, they have some of the most complex marketing strategies in the world.

The thing is, however, that they have all put mobile marketing and app development on an important shelf in their campaigns.

Why is This?

It is easy to see why a tech company like Intel would benefit from a mobile app, since the interest in technology is already there.

But what about McDonalds or Starbucks?

Quite simply, they have realised that the bulk of their audience is on the go and generally on their phones.

So, they have crafted their mobile apps to work with their campaigns, to reach their audience where they are most likely to convert.

But how Does this Apply to Your Business?

This doesn’t mean that mobile apps are only suited to those brands that are already well known. The point of marketing, after all, is all about getting you known.

Businesses of all shapes and sizes can benefit from putting an app at the centre of their campaign, whether it be to flight ads, build up loyalty points, inform customers of promotions, to improve the value of your service or delivery by streamlining it… the list goes on.

So, how can an app help your business?

That answer is not as easy to come by, there are an assortment of ways. It all depends on how a bespoke mobile app can enhance your offerings or get your name out there.

For this reason, the most effective apps are those that are built with a specific purpose in mind.

Contact Right Click Media to Have Your App Built Your Way

Right Click Media is a digital marketing agency and app development company in Johannesburg South.

If you would like to know more about having a custom mobile application built for your business, be sure to visit our website for additional details.

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Facebook to Change its Approach to Business Reviews

Here in the digital marketing industry we have grown accustomed to constant changes to Facebook. And we’re not talking about the way the end-user experiences changes to the platform, but rather those that have an effect on businesses and their marketing strategies. It can be argued that changes to the user-experience also affect the efforts of businesses and marketers, and their recently rolled-out changes to the way that businesses are reviewed by their customers, are a prime example of this. So let’s explore these changes in a little more detail, to help your business stay on top of its online reputation management.

From 5-Star Ratings to Recommendations

In its current state, Facebook allows users to review a business according to a 5-star system. They will be, however, switching it out for a far simpler recommendation section. As it stands, business pages will still show their current 5-star rating, however Facebook is users know that the change from reviews to recommendations will be occurring. But how do these recommendations work?

Instead of rating a business out of 5 stars, users will simply be asked whether or not they would recommend a business to others. To answer this, they will just click on either a ‘yes’ or a ‘no’ button.

Following this, they will be asked to give reasons for their answer.

This simplification of the process is quite similar to the way reviews are gathered on Yelp, and Facebook hopes that this will add value to users looking for products or services, and will also, hopefully, curtail the widespread nature of fake reviews.

Rich Endorsements for Select Marketers

In addition to their new recommendation system, Facebook will also be rolling out what they call ‘rich endorsements’. These are not currently available to everyone, but will only be used (for now) for restaurants, bars and coffee shops exclusively.

According to these types of endorsements, users are asked to select tags that categorise why a business has been recommended (or hasn’t).

The nature of these tags are currently only suited to food, which is why the rollout is currently quite limited. They include tags that describe the service, taste, price, portion size, speed, cleanliness, desert quality, how healthy it is and more.

As more tags gradually become available, we can expect rich endorsements to start becoming available to other industries in time.

Need an Online Marketing Professional? Contact Us Today

Here at Right Click Media we are keeping close tabs on these movements, that way we are able to pass their benefits on to you while they are still fresh. If you would like details on how we can assist you with your online marketing and grow your business alongside our own, contact one of our sales representatives or visit our website for additional details.

Social Media Marketing & Your Business

Businesses are killing it with social media advertising for lead generation because it offers several exceptionally powerful marketing tools, and they are as effective as they are affordable.

With all the buzz around social media marketing, our experts at Right Click Media, bring you some answers to your most pressing questions about it:

Can Social Media Advertising  Help My Business?

In short, absolutely, and there is a platform for every niche.

This has been proven on big brands and small ones, and the results just keep getting better because the number of social media users grows each day.

Because social media advertising is is done so commonly these days, you put your business at a disadvantage by not doing it.

How will My Business Benefit from Social Media Advertising?

Here’s how your business can benefit from social media marketing:

  • Only advertise to interested people.
  • Build your brand by regularly posting engaging content.
  • Speak with customers and interest groups through direct lines of marketing.
  • Find out what people are saying about your products, services or brand.
  • Measure the performance of your campaigns to improve them.

How Can I Be Certain that Social Media Advertising is Working for Me?

Most social media platforms give users tools to measure all areas of their marketing campaign’s performance. Because of this, you will know exactly where your leads are coming from.

This gives marketers an in-depth look at every part of their campaigns. As a result, this lets them streamline their approach, making marketing more economical and effective.

Could I Manage My Social Media Marketing Myself?

You could. Platforms like Facebook and YouTube give you everything you need.

It will take a lot of time and effort and mistakes can can be costly.

Instead, we recommend using a digital marketing agency like ours, unless you are already savvy to the world of social media marketing and have the time to spend.

Contact Right Click Media for Details

If you would like to take your digital marketing to the next level, social media advertising can help. For further details, contact Right Click Media today.

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The Shift from AdWords to Google Ads

Google AdWords has been a staple for many digital marketers for some years now, which is why it was no surprise that there was a great deal of concern and conversation generated around its transformation, earlier this year, into Google Ads. The polymorphic platform may have taken a little getting used to in terms of navigation, but essentially, once digital markers had figured out how to find their way around it, it has been business as usual when setting up Google Ad campaigns as opposed to AdWords ones. There are, in fact, a few newer features, that have been incorporated into one neat little package from various other Google products. Let’s take a closer look at these changes here.

Everything Where we Left it

To start off, it is important to note that, in essence, the shift from AdWords to Google Ads has been more of an aesthetic one that anything else. The change came as part of a rebranding initiative on Google’s part, injecting more life and functionality into the platform, more closely tying it to their brand, while also incorporating functions from other services as well. With that said, Google Ads is still pretty much AdWords with a new outfit on; but in essence it still works in the same way. For obvious reasons, Google didn’t want this rebranding initiative to interfere with the performance of campaigns; and an important part of that was making sure that digital marketers can still work effectively and confidently on the platform.

All Under One Roof

Google Ads will now include a new Integrations Center that allows marketers to view ways in which Google tools can be fit together. In addition to this, they are launching Smart Campaigns which allows advertisers to identify the actions they wish to prioritise, which Google Ads can then use to optimise campaigns accordingly.

On top of that, there is a third brand being incorporated into Google Ads, called the Google Marketing Platform. This combines the functions of Google Analytics and DoubleClick Digital Marketing, to give advertisers a better scope of how their ads are performing, better manage bids, campaigns and audiences.

Contact Right Click Media for Details

While this rebranding of google AdWords may have changed, it is still a remarkably powerful approach to digital advertising. To find out more about how we can help you develop and execute a successful digital marketing campaign, speak to one of our representatives at Right Click Media today, or visit our website for further details.

5 Reasons Why Google Ads are Important to YOUR Business

Google Ads is an essential part of any business, no matter the size.

Here are 5 reasons why your business needs to make the most of it, right now:

1.      Building Brand Awareness with Google Ads

Brand awareness is an important objective for any marketing campaign, and pay-per-click advertising does it beautifully.

By being able to fully control both the reach and the type of people who see your ads, this platform gives you full control of who sees your brand.

It also helps get your ads in front of people who are searching for products, services and brands that are like yours; giving you a better chance of making yourself known to the people who matter.

2.      Marketing for Remarketing with Google Ads

The Google Advertising Network gives you a powerful way to reconnect with those people who have visited your site but didn’t convert.

Remarketing is an important part of the sales funnel for many of your consumers, and Google gives you a means to get back to those people who have gone silent after showing an interest in your brand.

3.      Measure your Campaign’s Performance

Google Ads offers the mother of all metrics tools, and marketers praise them more highly than gold. These tools are remarkably in-depth and can be used to measure each detail of your campaign.

This allows you to see which areas are performing optimally, and which ones require your attention. It also allows you to focus your attention in those areas where your campaign gets the best responses.

4.      Find an Actively Interested Audience

Google Ads is exceptional when it comes to putting your ads in front of the right people. Traditional marketing casts as wide a net as possible to get a relatively small catch.

With Google Ads, however, your ads are shown to people who are already searching for your offers, and so they will be more likely to convert.

5.      Control Your Spend with Google Ads

Google Ads gives you exceptional control over the cost of running ads thanks to its bidding functionality. This way you won’t be competing for advertising space against companies with a budget that outstrips yours.

Even when paying a minimal amount, you can still see good returns on your advertising.

Contact Right Click Media for Details

There is a lot to be considered when using Google Ads for advertising online, and it can take time and money to figure it out.

Why not contact a representative here at Right Click Media to find out how we can assist you with your pay per click advertising today?

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Know Your Target Audience: iGens

Change is not only unavoidable; it is often actually good. As old ways of doing things give way to the new, so too must our businesses change the way that we see our customers. We have to investigate our target audience.

We have seen many shifts over the past few years in the types of clients that businesses need to market to in order to stay competitive.

First the millennials came along with their stereotypical love of avocado on toast and transparency.

As soon as businesses got used to their way of doing things, so enters the iGen.

An entire generation of technologically inclined smart-shoppers with a pride for their individuality and anxiety for the environment.

At least that’s what the profiling says.

Let’s explore this newly developed demographic here:

Your Target Audience are Information Processors

The iGen have grown up around digital media and are more accustomed to consuming and analysing content.

This makes them masterful information processors, able to find the devil in the details.

It also means that marketing campaigns focused on them need to pay attention to delivering engaging, interesting and data driven.

Growing up around waves of mounting content to be consumed, the average iGen has a shorter span of attention, but can work with more information at once than other demographics.

Your Target Audience is a Jack-of-All-Trades

Having grown up engaging simultaneously with various platforms, screens and projects, they are able to concentrate in the face of multiple distractions, or rather, it has afforded them better multi-tasking skills than other generations.

By comparison, millennials are more easily side-tracked and so need to focus on a task at a time.

This means that compared to millennials, that iGens bring with them a higher demand for content to be consumed during the sales funnel for any business that markets to them.

The Individual & the Whole

There is a stark difference between the personalities of iGens and millennials.

Milenials tend towards a consensus of belonging to a part of something greater. They expect the individual to be sacrificed, so to speak, for the community.

Igens, on the other hand, place a lot of virtue in the concept of individuality.

So how should your approach to marketing speak to these people? By appealing to their uniqueness.

Contact Right Click Media for Details

Here at Right Click Media, we know your target audience, they are ours as well.

If you would like to know more about how we can ensure that you market to the right people, contact a representative from our full service agency today, or visit our website for details.

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