Virtual and augmented reality are two concepts that have been taking the entertainment and technological worlds by storm. They have long been the stuff of dreams for entertainment junkies and technophiles since early science fiction writers first dreamed up experiencing a world that is digitally constructed. Well, the technology has finally landed, and in doing so, has created quite a number of unique opportunities for developers and marketing campaign managers all over the world. But VR and AR are both suited to entertainment and gaming. So why then should you take an interest if you are in charge of a digital advertising campaign. To answer this question, let’s take a closer look at what VR and AR actually means.
What is the difference between VR and AR?
Virtual reality creates a fully immersive digital environment by projecting visuals and sounds in a stereoscopic fashion to a headset being worn by a user. It does this by cutting out interactions with the real-world, allowing the user to lose themselves in the digital one. Augmented reality, on the other hand, works by superimposing digitally constructed items or surroundings over the real world, which is carefully mapped so that digital items can be overlaid with them accurately, forming a seamless part of your physical surroundings.
So, while virtual reality puts you into the digital world, augmented reality brings the digital world to you.
A brand-new novelty
Since the technology is still fairly new (on a functional and almost affordable level), it still has a strong sense of novelty behind it which means that the use of these mediums is only expected to grow as time goes on. This creates an opportunity for marketers to use such technology as a way of driving customer interest and engagement through the use of new and exciting technologies. For this reason, building a campaign that either makes use of VR and AR software, or gives your audience a chance to experience these new developments, can be a strong cornerstone for your advertising efforts.
Immersive customer experiences
Both VR and AR give your audience an opportunity to engage with your brand and message on a more intimate level. Instead of drinking up content from a semi-engaged spot on their office chair, they can now become physically involved and immersed in your campaign, increasing their interest and engagement in your products, services, brands or events.
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These technologies, although being impressive, still have a long way to go before they are widely available, affordable or can be fully understood in terms of their functionality and capabilities. This makes it important for marketers to stay in the loop as it grows, constantly finding new ways to incorporate VR and AR in their campaigns. If you would like more information on the different approaches that your digital marketing campaigns can take to reach their audiences, contact Right Click Media today.