Spring day has arrived and a consistent icy chill in the air has been replaced with energized optimism all over the country. Changes are abound, and not all of them are in nature. This is a prime time of year when your target audience will change their shopping habits to welcome the Summer months; which is all the reason you need to get on board and start sculpting your digital marketing campaigns to appeal to their blossoming interests. So, to help you better focus the attention of your campaign as the season changes, here are some expected buying habits that you and your business should be taking advantage of.
Shoppers have been in all winter
Seasonal changes have an effect on consumer behavior, particularly where the cold is concerned. Consumers tend to spend the majority of their free-time indoors during the winter months, which means that they are generally not shopping as actively as when the sun is in bloom. This means that a great number of them are itching to go on a spree as soon as the weather starts to permit it. Taking advantage of the sudden rush when winter ends with Spring time marketing campaigns will boost your profits this season.
Heat brings out people’s energy
Getting out and about means people will be energetic and actively looking to spend money. Where clothing and activities are concerned, now is a great time to start promoting spring-summer trends or promotions on guesthouses and getaways. Spring energy means that people are going to be using social media to tell people where they have been on their sunny adventures, which presents a perfect opportunity for you to engage in some Springtime social-media advertising.
Mobile usage is on the up
Since people will be spending less time indoors, it is important for marketing campaign managers to pay close attention to their mobile campaigns, since this is likely where the bulk of traffic and conversions will be coming up. It is also a good time to make use of your customers’ mobile technology by having them check in, write social media reviews or to take photos of themselves enjoying your product.
Seasonal business marketing
There are many businesses out there that rely on seasonal activities to make their profit, and it is these businesses that should be jumping at the opportunity to be active and present on the web. If you own a guesthouse or hotel, outdoor boot-camp, or any other business that flourishes in the spring and summer months, now is the time to hone your marketing campaigns on all mediums; both digital and analogous.
Contact Right Click Media South Africa
For information on how an effective digital marketing campaign can end up being the cornerstone that enables your business to grow in the this year’s warm months, give one of our representatives a call or visit the Right Click Mediawebsite for details.