The Rundown on Google’s Advertising Network

The Rundown on Google’s Advertising Network

The Google Advertising Network is a wholly useful tool for generating leads for your business and driving users to your website. Made up of the Search Network, the Display Network or a mixture of the two, the Advertising network makes it possible to flight ads of different formats to customers who are actively searching for your product or service, or can grab their attention by appearing on websites with related content.

But you handle your marketing in a very particular way, so why would you opt for the advertising network?

Benefits of Google’s Advertising Network

  • The Advertising Network allows for greater control over your marketing budget, allowing you to choose to pay per click, day or month; and there is no minimum cost.
  • The Advertising Network also allows you to measure the successes and shortfalls of your campaign with trackable metrics on useful interactions, shopping and browsing habits as well as the cost of each lead. This allows you to make adjustments and tweaks to your campaign to eliminate weak areas and to bolster strong ones.
  • The Google Advertising Network also gives you greater control over who gets to see your ads, meaning you will only be spending your budget on those clicks that generate quality leads from those individuals who are most likely to opt for your product or service.

The Search Network, Display, or Both

Campaigns on the Advertising Network make use of either the Search Network, the Display Network or a mixture of the two:

The Search Network works by matching the keywords you bid for with the search queries of those looking for your service or product, meaning you will reach those who are most likely to use your service. It works by displaying a simple word-based advert next to their search results that either provides simple information or takes them to a landing page.

The Display Network works by flighting rich media ads created by you on Google sites mobile apps, and partner sites that have similar content to your ad. It makes use of appealing ad formats to build brand loyalty and engagement while giving you more specific choices regarding the placement and format of your ad.

The Search Network with Display select allows you to spread your marketing budget over both of these platforms, making it suitable for new businesses or those with extensive advertising budgets that need to take advantage of both formats in order to reach a larger target audience. It does end up costing more and isn’t always as effective as you would hope (depending largely on the nature of your business) but if it is conducted correctly, can be incredibly beneficial to your marketing campaign.

Call Right Click Media for more info

If you would like assistance or information about running your own online marketing campaign, contact a consultant from Right Click Media today and speak to us for answers to questions, advice and pricing.

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