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Sylvester Stallone Dies Again

Sylvester Stallone Dies Again

Fake news has become a bit of a buzz-word in the digital world, as it seems to get more and more difficult to sift truth from dishonesty. In this week’s trending searches, we see Sylvester Stallone taking the light one more time as he is surrounded by fake news that reports him walking towards it.… Continue Reading

Streaming Killed the Television Star

Streaming Killed the Television Star

Television has been the holy-grail of video advertising since its release in South Africa way back in the late 70’s. Of course the rest of the world started taking advantage of this long before we did. However, over the last decade or so, the face of video broadcasting has changed substantially thanks to the functionality… Continue Reading

The Ideal Platforms for Seasonal Digital Marketing

The Ideal Platforms for Seasonal Digital Marketing

Digital marketing has become an essential part of the advertising task for most businesses out there, with each one taking a unique approach and using their own mix of channels to achieve the right audiences at the right times. Many of these businesses rely on seasonal activities to pique the interests of their potential customers… Continue Reading

What is Meant by ‘Content is King’?

What is Meant by ‘Content is King’?

Say the words ‘content is king’ to any digital marketing campaign manager and you are likely to get a sigh as a response. It is an old saying, usually an absent-minded soliloquy that all marketing professionals know, and it represents one of the most difficult creative tasks for all campaign managers: that of coming us… Continue Reading

Responsive Web Design

Responsive Web Design

Responsive website design is the most commonly used web approach. This approach makes use of CSS media queries in order to modify the presentation of a website based of the size of the device display. The number of responsive sites is increasing fast, from the Boston Globe to Disney to Indochino. One of the biggest… Continue Reading

Sylvester Stallone Dies Again

Sylvester Stallone Dies Again

Fake news has become a bit of a buzz-word in the digital world, as it seems to get more and more difficult to sift truth from dishonesty. In this week’s trending searches, we see Sylvester Stallone taking the light one more time as he is surrounded by fake news that reports him walking towards it.… Continue Reading

What Your Business is Missing by Not Being on Social Media

What Your Business is Missing by Not Being on Social Media

We all know of social media; it has been a hot topic of conversation for the past few years now. The opinions of social media kind of run down the middle, either you enjoy being a part of it and enjoy connecting with people who have lost touch and finding new like-minded communities, or you… Continue Reading

How Digital Marketing Can Boost Your Sales Force

How Digital Marketing Can Boost Your Sales Force

Digital marketing is a still a relatively new term to many businesses, while others are busy reaping the rewards from existing campaigns. There are many pieces of information floating around the internet about using digital marketing effectively, or the benefits of it. However, there is more to digital marketing and the benefits that are known… Continue Reading

Utilising Social Media for Marketing

Utilising Social Media for Marketing

Chances are that you already have a social media account on one or another platform, such as Facebook, WhatsApp, Twitter, Instagram, or WordPress. And as you have noticed it is a great way to connect with old friends, to network or to find like-minded members of certain interests and communities. If you have noticed the… Continue Reading

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