Google as Part of a Digital Strategy

Google has become an essential part of everyone’s digital life. Google allows us access to new and exciting information; it allows us to understand others through Google Translate; and it allows us to find anything we need and desire with a simple search and the results are instantaneous. Google has been such a great tool… Continue Reading

SEO and What It Does

SEO is the acronym for Search Engine Optimisation. In short, SEO is using strategic keywords to increase the likelihood of a brand, business or topic appearing first on certain and related searches on search engines, such as Google or Bing. It is a key feature to a successful digital marketing campaign. How Does SEO Work?… Continue Reading

SEO Benefits

SEO Benefits

Increased Traffic: The top positions on the search engine results pages are known to receive most of the impressions and clicks, which is why ranking in these top spots could result in significant increases for your website and business. SEO is helpful because it also focuses on creating keyword relevant and informative title tags and… Continue Reading

2018 Digital Marketing Predictions

2018 Digital Marketing Predictions

Below are 7 predictions that have been made for digital marketing in 2018:   Advancements in voice search   With 20% of searches already being about voice search, businesses will probably be considering this much more in their SEO strategies in 2018. With all of the major technology providers investing in virtual assistants, the AL… Continue Reading

How Popular Is You Tube Actually?

How Popular Is You Tube Actually?

When thinking of digital video, most of us will think of You Tube. This is no coincidence, given the dominance of today’s video platform, this the visits to You Tube easily trump the visits of any other video platform. AYTM Market Research did a study examining just how popular the You Tube platform is, and… Continue Reading

VR, AR and Digital Marketing

VR, AR and Digital Marketing

Virtual and augmented reality are two concepts that have been taking the entertainment and technological worlds by storm. They have long been the stuff of dreams for entertainment junkies and technophiles since early science fiction writers first dreamed up experiencing a world that is digitally constructed. Well, the technology has finally landed, and in doing… Continue Reading

Social Media Marketing for this Year and the Next

Social Media Marketing for this Year and the Next

There is no denying the important role that social media has come to play in society and business, which is why many companies and digital marketing agencies around the world have been investing a lot of time, money and effort into crafting the perfect social media campaigns for platforms such as Facebook, Twitter and Instagram.… Continue Reading

Spring Day and Shopping Habits for this Time of Year

Spring Day and Shopping Habits for this Time of Year

Spring day has arrived and a consistent icy chill in the air has been replaced with energized optimism all over the country. Changes are abound, and not all of them are in nature. This is a prime time of year when your target audience will change their shopping habits to welcome the Summer months; which… Continue Reading

Location Based SEO: Reaching the Right Target Audience

Location Based SEO: Reaching the Right Target Audience

Digital Marketing isn’t always about reaching as many people as possible with a campaign, in fact, it rarely is. The smartest campaign managers know how to make the most out of their budget and efforts by carving out a campaign that seeks to target specific individuals who are more likely to be interested in the… Continue Reading

Advantages of Outsourcing your Digital Marketing Campaign

Advantages of Outsourcing your Digital Marketing Campaign

The contemporary business place puts an astounding level of importance on having an effective digital marketing campaign. Whether attracting customers through a website, app, social media campaign, or all three, the more attention that is paid to your campaign, the better the results will be. But not everyone has the means or the knowhow to… Continue Reading

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