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Category Archives: Articles

What are SMS and Email Campaigns?

What are SMS and Email Campaigns?

What are SMS and Email Campaigns?

The future of marketing is of course digital marketing. Digital marketing is any form of marketing that is not printed, shown on TV or played on the radio. Digital marketing allows you to reach your target market directly via many forms of media.

Two of these media are text messages (SMS) and email. The names SMS marketing and email marketing pretty much explain themselves. SMS marketing is an SMS that will contain information about a brand, company or promotion. As annoying as these SMS’s can be, if you reach the right person with the right message, they are likely to opt in for more information or even purchase whatever it is you are offering. These text messages need to be short and to the point so that the reader doesn’t lose interest. Email marketing can be a bit more detailed because you are able to send a banner with images, information and all kinds of things, allowing consumers to be as informed as possible. Links to your website will also be included so people can make a purchase or view your gallery or simply receive more information. It is important for consumers to make informed decisions.

Email and SMS campaigns are like only seeing the adverts that are relevant to you on TV or hearing them on the radio. It is the perfect marketing technique, especially when people sign up for these emails or SMS’s because that means they are already interested in what you have to offer.

Of course, for you to have an SMS or email campaign, you will have to have the cell phone numbers or email addresses of the people you wish to send your message to. The easiest to collect this data is to run a competition of some kind. If you ran this competition at a busy shopping mall or sports event, you are likely to get a couple thousand entries which means you can reach a couple thousand people directly with your message.

SMS and email campaigns have proved to be one of the most effective forms of digital marketing today and they are used by many corporate giants as well as SME’s.

Right Click Media are one of the best digital marketing agencies in South Africa. Trust Right Click Media to run all your email and SMS campaigns and you will not be disappointed

Social Media Campaigns

Social Media Campaigns

Social Media Campaigns Who would have thought that one of the most effective marketing tools today would be completely free? That’s right, no one. Facebook is the largest social media in the world and the number of users are increasing every year. Social media campaigns are where you will run a marketing campaign on Facebook,… Continue Reading

The Two Most Common Types Of Apps

The Two Most Common Types Of Apps

Native Apps A native app will “live” on the device and it will be accessed by clicking an icon on the home screen. Native apps will be installed through an app store such as google play or the iStore. These apps are developed for one platform and they can often access the devices features such… Continue Reading

The Main Benefits of Digital Marketing

The Main Benefits of Digital Marketing

With offline marketing, you will only realise if your marketing campaign was successful after the campaign is completed whereas with digital marketing, you are able to view accurate results in real time and you are able to try a few things to improve the campaign before it’s too late. If you place an ad in a… Continue Reading

What is Website Design?

What is Website Design?

What is website design? Having a website for your business is crucial in this day and age because most people will search online for a business. Not only do you need a website nut you also need to ensure that your website is mobile friendly as most people use their phones to search the web… Continue Reading

Why Your Small Business Needs a Website

Why Your Small Business Needs a Website

Many small business owners believe that their businesses cannot benefit from having a website or they believe that a website is not within their budgets. Below are 5 reasons why your company needs a website. 1. Small businesses gain credibility More and more people will look online for information before any other source. Your small… Continue Reading

The Top 5 Benefits of SEO

The Top 5 Benefits of SEO

SEO stands for search engine optimisation and its function is to optimise your website for search engines such that when people search for your product or service online, your website will be near the top of the search results. It does this by using keywords. Increased Traffic – If your company appears near the top… Continue Reading

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