Social Media Marketing

Can social media marketing actually help my business?

Absolutely! It has been proven over and over again by many businesses. In fact, by not making use of social media marketing, you could be harming your business, as having an online presence on social media platforms is simply expected of any reputable business now days.

 

What are some of the benefits of social media marketing for my business?

Whether your business is making use of social media or not, it has forever changed the way that businesses communicate with consumers, and vice versa. By being accessible to your clients and possible clients through social media is a very important means of developing lasting relationships with them and also helping them through the sales funnel.

 

How should a business measure their social media marketing success?

When it comes to social media, your success can be measured using the same metrics used for any other type of marketing activity: leads, traffic and customers. By counting the number of followers, friends or fans that your business has, could help you understand your reach, but the most important part to determine your success is how many people it is driving to your website, how many of those people are actually good quality leads and lastly, how many of them become customers.

 

Which social media platforms should my business be using?

This is a difficult question, as you will need to have a presence wherever your customers are. Do some research on where your customers are, whether it’s Facebook, Instagram or LinkedIn and follow them there.

 

The Shift from AdWords to Google Ads

Google AdWords has been a staple for many digital marketers for some years now, which is why it was no surprise that there was a great deal of concern and conversation generated around its transformation, earlier this year, into Google Ads. The polymorphic platform may have taken a little getting used to in terms of navigation, but essentially, once digital markers had figured out how to find their way around it, it has been business as usual when setting up Google Ad campaigns as opposed to AdWords ones. There are, in fact, a few newer features, that have been incorporated into one neat little package from various other Google products. Let’s take a closer look at these changes here.

Everything Where we Left it

To start off, it is important to note that, in essence, the shift from AdWords to Google Ads has been more of an aesthetic one that anything else. The change came as part of a rebranding initiative on Google’s part, injecting more life and functionality into the platform, more closely tying it to their brand, while also incorporating functions from other services as well. With that said, Google Ads is still pretty much AdWords with a new outfit on; but in essence it still works in the same way. For obvious reasons, Google didn’t want this rebranding initiative to interfere with the performance of campaigns; and an important part of that was making sure that digital marketers can still work effectively and confidently on the platform.

All Under One Roof

Google Ads will now include a new Integrations Center that allows marketers to view ways in which Google tools can be fit together. In addition to this, they are launching Smart Campaigns which allows advertisers to identify the actions they wish to prioritise, which Google Ads can then use to optimise campaigns accordingly.

On top of that, there is a third brand being incorporated into Google Ads, called the Google Marketing Platform. This combines the functions of Google Analytics and DoubleClick Digital Marketing, to give advertisers a better scope of how their ads are performing, better manage bids, campaigns and audiences.

Contact Right Click Media for Details

While this rebranding of google AdWords may have changed, it is still a remarkably powerful approach to digital advertising. To find out more about how we can help you develop and execute a successful digital marketing campaign, speak to one of our representatives at Right Click Media today, or visit our website for further details.

Why Is Google AdWords Important?

Google AdWords is a digital marketing platform operated and owned by Google . It is the largest digital marketing network in the world . Google AdWords makes your marketing tasks much easier. There is no need for you to wait  for your new website to work its way organically up the rankings on Google. By using Google AdWords , that is paid search ,you can see immediate results .

 

5 Benefits of Google AdWords

 AdWords works faster than Search Engine Optimisation

With Search Engine Optimisation you have to work your way up on the rankings organically , but with Google AdWords you will see your results a lot faster  as it is a paid search .

 

Increase brand awareness

AdWords , in addition to clicks , conversions and boosting traffic , is also a way for people to notice your brand .

 

Reach more customers through Gmail Inbox

Email marketing is the most used marketing strategy in every business .  Google integrated native Gmail ads with AdWords in September 2015 and made it available to all advertisers . This means that you can reach more prospects through their Gmail Inbox.

 

Reconnect with visitors of your website

On Google AdWords you can reconnect with your visitors that have previously visited your site but have not converted yet . Google AdWords lets you create a remarketing list to optimise for conversions.

 

Measure your performance consistently

Google AdWords tells you exactly what is happening with your campaign; who clicks on your ad, how many leads have been generated, how much it costs you per lead , which keywords generate the most traffic and leads, and how much traffic you get from AdWords to your website .

 

Why should you be using Google AdWords ?

Think of Google AdWords as a small initial investment . You can define your budget , get a higher ROI ( return on investment ) , get more targeted traffic to your website  , test different marketing campaigns and get instant traffic. Right Click Media is a digital marketing agency and a certified Google Partner  that has many Google AdWords specialists that can you help you grow your business through Google AdWords Today .

The Benefits of Google+ For Your Brand

The Benefits of Google+ For Your Brand

We all know Google+, we get a few emails and notifications from it when we go online and use our Gmail accounts, we tend to ignore it, and we believe that it is kind of a pointless thing that just exists around us because are constantly using Google. But as a business owner, or as an advertiser, especially a digital advertiser, Google+ actually has a great benefits. It is designed to work with us in a way that we don’t even know that it is Google+.

The Purpose of Google+

Google+ is, of course, a Google product, which means it is a working part of the Googleverse, which means that it is part of the internet which is working to help people navigate the digital world. This will allow the internet searchers sitting in front of their lap tops, or their smartphones searching for the solution to their problems and the answers to their questions. That is the place you want your business to be, on the screen when everyone is looking for something to solve their problems, or fulfil their needs.

The Benefits

As previously mentioned, it is part of Google, which means it is helping the search engine have more data for your business, which means it will be able to help your brand appear on organic searches when people start looking for something or someone related to what you do. It is a great platform for your business to be posting and sharing content, this means that people have more information about and for your business. It helps Google build a better profile of your business which means a more detailed description for your business. You have better control of your messages to your audiences.

Right Click Media

Google+ is a great digital asset to getting your brand out to the right people. Google+ works in conjunction with a well crafted SEO and AdWords campaigns. Digital and search engine marketing is a great way to get your business out there. Contact Right Click Media today to get involved in digital marketing!

While We Learn About Millennials, Let’s Not Forget the iGens.

While We Learn About Millennials, Let’s Not Forget the iGens.

In recent years we have been learning all about the millennials, how they can’t afford houses, how much debt that they have, and of course how much they love avocado on toast. We are used to seeing article titles that identify millennial trends and habits or others that are placing blame on them for certain phenomena that is going on in the world, like killing retirement or killing restaurant chains. The millennials are disliked because of their different ideals to what their parents had in mind for them, but that has not stopped them from doing what they do best, being themselves.

The iGen

The next generation that the world needs to become aware of is the iGen. They are born between the mid-90s to the mid-2000s. They are the next large consumers that are about to flood the markets, and brands need to care about them, while of course not forgetting about the millennials. The iGen is the internet generation that have technology integrated into their lives. They are consuming media from a young age and they are living their lives focusing on multiple screens. They are soon going to be having some form of influence with their buying power. It is highly important that brands prepare themselves for a new generation, and new means of communication.

Why Are They So Important?

It is important that we learn from our mistakes with the previous generations, you cannot assume things about them. They need to be communicated with on their terms and in a way that resonates with them. This way you are avoiding a brand mishap and you will not be wasting your resources on misguided advertising. They will be entering into the world of work soon and they will be having a large financial pull within the consumer markets. And of course, their whole philosophy on life, is completely different to the millennials, and technology will be the centre of it all.

Their Ideologies

This generation is focused around the self, and how their external world works towards helping them meet their needs and wants. They are a generation concerned about the environment, and they value their privacy. They are constantly and actively working towards their personal brands. They are a group of people who are prepared to work and centre their lives around their work, while aiming to build memories with their loved ones. They are embracing local culture and they are looking for more worldly life experiences. They are looking for a life where they are enabled and understood for who they are, and they are not afraid to let brands into their lives.

Right Click Media

We should learn from the millennial mistakes, and not ignore or stereotype this generation from the get go. It is important that brands know how to talk to and with the different audiences and generations so that they can create meaningful and lasting relationships with all of their consumers. Thankfully, digital marketing agency Right Click Media is here to help you build those relationships in the digital space, perfect for the iGen, the millennial and anyone else.

Why it’s Time for Your Brand to Embrace The Millennial

Why it’s Time for Your Brand to Embrace The Millennial

The term millennia is shrouded in a certain level of uncertainty. With no clear distinction of which exact generation makes up this demographic, the general consensus is that those born between the period of the 80’s and 90’s, fall into this category. Millennials have been one of the greatest victims of disgruntled preceding generations for their unique approach to life which throws out the traditional approaches to working, ownership, living and travelling. They prefer to take life differently, rubbing baby-boomers and their predecessors up the wrong way, in many ways. Though, however you have felt about this generation in the past, it’s time to put all of that behind you. Studies show that they are now the largest population of consumers on the planet, they now have the spending power to interact with your business, and they will more than likely stay that way for a few more decades. For you and your brand, this means that you need to shake things up a bit to cater for their needs and wants; but if their needs and wants are vastly different to your other consumers (and they most certainly are), you will need to adapt to accommodate them. For those involved in digital marketing, understanding the illusive millennial is a practice that will keep them in business in the very near future.

Millennials are Entrepreneurs

A recent study conducted by Forthambit.com took a close look at the working habits of millennials in comparison to baby-boomers, and found some startling differences. While baby-boomers preferred security in a long-lasting career, millennials are constantly and actively looking for new working opportunities. This means that they are likely to change their jobs as frequently as every 3 years, whereas baby-boomers only change every 11 years on average.

Aside from that, millennials on average have a strong entrepreneurial spirit, and it comes from a need to work flexible hours instead of the traditional 9-5 accepted by baby boomers. They are also more willing to relocate for better opportunities; which makes targeting them according to their profession a little tricky.

Understanding Their Home Lives

The travel-centric common denominator in these studies also leads to some interesting insights into the home life of millennials. For instance, most of them prefer to rent as opposed to own houses, and are not looking to change that any time soon. They are comfortable with temporary apartment living, and often enough, communal housing situations. This points to an active and adventurous lifestyle that can be focused on in your digital marketing campaign, as opposed to concentrating on home comforts, security and stability; which might appeal more to the baby-boomers.

They Might Know More Than You

Every millennial (at the risk of generalising) takes pride in personal involvement in projects. Baby-boomers on the other hand, were more than happy to let the professionals make the decision for them. When doing business with your brand, you can be sure that the millennial you are dealing with, has done their research into your business, industry and processes; and will also likely expect a certain level of personal involvement when dealing with you. This means that you need to ensure you know what you are talking about, and at all times, without fail, you must be transparent to this generation that craves it.

Social Responsibility Counts for a Lot

We are living in an age where social-responsibility counts for a lot, but millennials have, by and by, come to expect this from companies, and are actively supporting those that are giving back to the community in one way or another. So get out there and get involved with the community. And whether you are doing it from the kindness of your heart or not, be sure to make charity part of your digital marketing campaign to impress this particularly empathetic audience.

Contact Right Click Media to Find out More

To find out more about how we can make your brand appeal to the right target audience for your business, contact a representative from Right Click Media today and speak to us about conducting a digital marketing campaign for your brand, or visit our website for additional details on our offers.

Why Should I Have a Website Built for My Small Business?

You are no longer invisible

Basically, by having a website created for your brand, you will stop being invisible to those who are searching for your products or services online. There are more and more studies telling us about the ROBO effect, this is where customers are learning to research online before making a purchase offline. Customers are first typing their searches into Google and doing research on the companies that appear for their specific searches.

 

Help control your rankings

While you can’t just rattle off a bunch of search terms that you want your company to be found for, what you can do is make use of search engine optimization basics to assist you in controlling where your website shows up and for which queries. By creating content that is optimized, building relevant links and creating a brand that your customers will want to engage with, you are setting yourself up as an authority in the eyes of the search engine and you are also increasing your chances of appearing for the right queries, queries that paying customers are searching in order to find businesses just like yours.

 

Creating another sales tool

A website is an extremely powerful sales tool and it is one that will allow you to address your customers concerns, create compelling calls to action and give customers the information they need to make a decision. Sure, you could continue placing your ads in the Yellow Pages and hope that the word of mouth work for you, or you can create something that will inspire it to happen. Your website is your company’s online home, where customers can seek out trusted information about you and your company and also engage with you on a more personal level.

 

Building authority

Even though the world wide web has been around for quite some time now, it is true that you didn’t always need a website to find your audience. It was much easier to market your company through via Yellow page ads, direct mailings and local word of mouth. However, Today, when customers are researching a small business, your website and social presence plays a big part in their interest and decision to make a purchase. Many customers want to know that your company is stable enough to have a dedicated web presence and that you will be around tomorrow, should something go wrong.

 

At Right Click Media we offer an array of highly specialized online marketing services with great ethic and passion to back it. For more information, visit our website on www.rightclickmedia.co.za.

The Double-Edged Social Review Sword

As we have mentioned in our other blogs on social media marketing, platforms such as Facebook, LinkedIn and Pinterest give marketers an excellent way to leverage word-of-mouth-advertising by allowing their followers to share and spread their content, give opinions on their brand, and to interact with it in a meaningful way. This has become an important factor of digital marketing, and it is one that can make or break a company, especially those fledgling ones that are still developing in a competitive market.

However, social marketing, especially where user reviews are concerned, is somewhat of a double-edged sword. For the most part, they can be taken as an honest account of a consumer’s (or even an employee’s) experience with a business or brand, strengthening it in the eyes of other prospective consumers, or tarnishing it wherever consumers have a gripe. Though like any good system, reviews have the potential to be abused, especially where knocking down a competitor’s reputation is concerned; and while this isn’t anything like best-practice, the misuse of company reviews is worryingly widespread. Here are just a few of the ways in which it rears its ugly head:

The Positive and the Negative

Primarily, reviews are there to help consumers make an informed choice over which brand, product or service to engage with. Existing customers of a company can use Google or Facebook business reviews (to name a few) to share their experiences with others.

This can be great for businesses, but it can also damage their brand if their services are not up to scratch and there are scores of negative reviews about them online.

However, offering excellent services and products is no guarantee that you will be given favourable reviews. In fact, it isn’t uncommon for competitors to slate other businesses in the hopes of taking their clientele away from them.

This is even worse for consumers, since it undermines the trustworthiness of the review system, and ultimately means that they will opt for substandard services which could only reach their audience through breaking down the reputation of their competitors.

Who has the Right to Review a Company

When it comes to who has the right to review a company, there are no filters or stipulations to control it. In essence, review platforms are supposed to be reserved for individuals and companies that have had an experience, positive or negative, with a particular brand. This isn’t limited to just customers, however.

  • Reviews may come from a company’s employees, since they have daily interactions with the concerned institution.
  • Reviews may come from customers who have had a positive, or negative experience with a brand.
  • Reviews can come from business partners who want to pass on their impression of a company.

Unfortunately, while these are the sects that make up an important part of a social media marketing campaign, they are not the only people who are likely to leave reviews on a page, and those not mentioned in the list are more than likely to leave a negative one.

Professional Reviewers do Actually Exist

I’m going to tell you a story that demonstrates the sometimes toxic nature of online business reviews. A few years ago, I was going over a friend of mine’s social campaign for her restaurant in Thailand after interest in her business took an unexpected turn for the worst. It was an outstanding restaurant, the food was as amazing as the service, it was perfectly located and had a history of satisfied, full and happy customers.

However one review on her Facebook page slated the restaurant for its cleanliness, saying that it was just another filthy outlet for street-food in Thailand, and that the individual writing the review was stricken with one of the most severe cases of food poisoning she had ever had, just after eating at the restaurant. This was a source of some concern for the restaurant owner who ran an impeccable business as a matter of personal pride. Having no recollection of that particular customer, she was distraught.

Together we began researching the reviewer in question, and what we saw shocked us. According to a collection of dated reviews written by her, this is what she had accomplished in a single week:

Monday: the reviewer attended a coffee shop in Seattle where the mugs were chipped and the coffee was sub-standard.

Tuesday: on the following day, the reviewer attended a bridal shop in Portugal where all of the dresses were disproportionate and over-priced.

Thursday: with just a day’s break in between, the reviewer found themselves in Singapore, struggling to eat their way through a dry, tasteless sandwich that they paid over $15 for.

Saturday: on Saturday, the reviewer attended a baby shower in Canada where they had an argument with a photo-booth operator who arrived without the proper equipment and was rude to the mother to be.

Sunday: On Sunday, the reviewer took part in a group meditation session in Oman, claiming that the instructor was a hack and just in it for the money.

You don’t need me to tell you that this sort of schedule was a little less than believable. There is no possible way (unless the reviewer has mastered the art of teleportation) that they could have gone to the US, Portugal, Singapore, Canada and then Oman, all in one week.

On top of that, if there is anything in their corpus of fake reviews to be believed, this person cannot turn left without being given a shoddy sandwich or bad service. If you are the type to believe in bad luck, then this person must be the prime example of it.

Spotting Authentic Reviews

Now, it’s all fine and well that my friend and I had spotted the fake review of her restaurant, but what about her customers; at the end of the day, the reviews are there for them, and they may not spot this malpractice as easily.

You, in one way or another, are a consumer. So how can you ensure that the review you are reading is an authentic one?

  • The review provides information on:
    • The type of service that was offered to the reviewer.
    • The exact nature of what went wrong or right.
    • Who they are and who they work for, or which business they own.
    • Any correspondence given to them by the reviewed company.
  • The review has no evidence of generic language, and is in depth and detailed enough to seem real.
  • The review mentions actual names of people in the business.
  • The company being reviewed has responded to the grievance.
  • There is no mention of competing companies, brands, services or products.

Right Click Media only Supports Healthy Competitive Practices

At Right Click Media we understand the competitive nature of business, and we know how tough it can be to stay ahead of your competitors. However, we only support those digital and social media marketing practices which add value to a business without having to take it from their competitors. Contact us today or visit our website to learn more about our offers on SEO, web and app development, as well as social advertising and selling.

The Core Principles of Search Engine Optimisation

Once your company has had its website developed, it needs to be put in front of the right audience before it can start generating any sales or leads. This requires quite a bit of work and constant maintenance and auditing to get right, but a website that is well optimised for search engines stands a better chance of generating leads for its business. There are four key areas to search engine optimisation, each carrying its own level of importance for your campaign. So to get your site to the top of SERPs pages, here are some of the SEO areas that you need to pay close attention to.

Managing Keywords

When your prospective audience is looking for websites like yours, they will enter specific search terms into a search engine such as Google. These search terms are then matched with the keywords of relevant websites to pull up information that is relevant and helpful for the user. Because of this, planning, managing and carefully using keywords in all on-site content and even in blogs and articles is of the utmost importance.

Though simply stuffing as many keywords into your content as possible will do little to optimise your campaign, and in fact, might undermine its effectiveness. Keyword planning and implementation can be complicated and must be approached with care and a professionalism generally only found in digital marketing agencies, if a campaign has any hope of being successful.

Setting up Image Tags

Keywords do for text-type content what image tags do for pictures. That is to say that they describe to both search engine crawlers and to prospective clients what exactly they are looking for. If an image fails to load on a user’s screen, the description will show up in its stead; and since crawlers are not exactly adept at making out the contents of images, they need these descriptions to reference them on your site.

Populating Meta Descriptions

Meta and page descriptions are essential for optimising a website. Page descriptions generally explain, in a nutshell, the contents of a website’s page, and as such, must be unique for each one on your site. Meta descriptions are typically reserved for blogs and articles and describe what they are about in a limited number of characters. Both of these descriptions are displayed in search results when a related query is entered; and are important for building user trust and for having crawlers navigate your sites.

Building Backlink Profiles

Backlinks from other sites (that is to say links to your website from related ones) will give your page authority if they come from quality sources. This in turn, will boost your site’s search engine rankings substantially, and also establish your business as an authority in its industry. Because of this, backlink profiles need to be built through comprehensive outreach programs that foster positive relationships from related businesses in an industry so that content can be linked between participating websites.

Contact Right Click Media for Details

To find out more about how our business conducts SEO, or to advertise online with Right Click Media, contact one of our representatives for more information, or visit our website for details.

Social Media Platforms that are Ideal for Marketing

Social media, like it or not, now fills a number of important roles in our society. These platforms serve to connect people, to give them a voice for their opinions, and they also enable people and businesses to connect with each other on a meaningful level. Many businesses (some of which might be your competition) have already started reaping the advantages of leveraging social media for marketing purposes; and in most of these cases there has been a noticeable rise in traffic to their websites and the number of leads that they receive. So, if you are looking for the ideal platform to conduct social advertising, here are some of the most effective ones on the net at the moment.

Facebook

Facebook has always been a bit of a social pioneer, which is no surprise since they seem to have created an important niche in the lives of many people all over the world. With over 2 billion monthly users, it is easy to see why this platform is ideal for reaching a target audience.

Facebook is particularly effective on ecommerce websites where it generates leads for them. Facebook Lead Generation allows the platform to run an ad on it that links directly to a landing page to increase leads,

Instagram

With over 500 million monthly users, Instagram is also an advantageous rote to social advertising. Relying mostly on rich-text media such as images and videos, this platform allows marketers to put their brand and their products directly in front of consumers who are actively searching for purchases on mobile devices. It can also be made to link directly to a product page or other landing pages to encourage better engagement from consumers.

Pinterest

Pinterest uses visual cues, much like Instagram, and then links them directly to their appropriate websites. This means that not only will your brand be placed in the socio-sphere, but will also drive traffic back to your website. An important thing to remember about Pinterest is that about 80% of its user base are women; which makes it an ideal platform for feminine products and services.

LinkedIn

LinkedIn works quite similarly to Facebook, except that instead of it having a social function, it has more of a professional networking one. For this reason, it is deemed an ideal platform for business-to-business sales and advertising, placements or marketing commercial and industrial services.

Contact Right Click Media to Learn More

To find out more about our offers on social media marketing and management services, contact a representative from Right Click Media today, or visit our website for additional details on our offers, prices and services.

WhatsApp chat